Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947 is a
registered higher education provider CRICOS Provider Code 02426B.
Assessment Information
Subject Code: MKT203
Subject Name: Services Marketing
Assessment Title: Presentation of group assignment
Weighting: 10%
Total Marks: 10
Due Date: Week 11 – During lecture.
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Assessment Description
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Assessment 2: Presentation of report
Weighting: 10% of your final grade
Length:15-20 minutes
Due: Week 11
Description: Present your findings from the group report in class during lecture and tutorial time with
the use of Power point and other appropriate audio/visual support. Please note marks will be given on
an individual basis.
The Presentation:
No more than 20 minutes with a 10-15 minute presentation and 5-10 min Q & A .
Visual content of slides & multimedia content is expected
All group members must present and be involved
Suggested number of slides max 10-12 to be handed in at time of presentation and later for
report to be submitted on Turnitin.
Feedback: Comments and a mark will be returned to you soon after your presentation.COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further
reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86
098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.
Assessment Marking Rubrics – Presentation
Presentation and
Slides Submission
Criterion (20%)
HD >85% D >75% CR > 65% Pass > 50% Fail < 50%
Power point slides
submission
Submitted power point slides
are of high professional quality
and have logical flow &
sequence (15 marks)
o Grammar and spelling are
flawless.
o Seamless flow between
discussion points and
sections.
o Grammar and spelling
are of high quality.
o Logical and rational flow
between discussion
points and sections.
o Writing is easily readable but not
always cohesive.
o Grammar and spelling are good.
Ideas/themes developed, but
connections not always obvious.
Flow & readability have
opportunity for improvement.
o Writing is understandable but
infrequently cohesive.
o Grammar and spelling
contain regular errors.
o Format chosen is good
enough but requires
improvement.
o Writing mostly disjointed,
demonstrating little or no
structure.
o Spelling and/or grammar
impact on flow and
readability.
o Format chosen lacks
structure and cohesion.
Introduction and
background
Presenters establish rapport
with the audience and
demonstrate confidence in the
topic and stimulate class
discussion (10 marks)
o Group introduction is
meticulously prepared,
succinct and engaging.
o High rapport with audience
in the first few seconds.
o Group introduction is well
prepared and engaging.
o Good rapport with
audience in the first few
minutes.
o Group introduction is quite well
prepared, succinct to some
extent and engaging to some
degree.
o Some rapport with audience in
the first few minutes.
o Group introduction
satisfactory with some degree
of audience engagement.
o Group introduction is not
satisfactory, with limited
audience engagement.
Content & Knowledge of
Topics
The presentation
demonstrates research and
analysis of the questions via
careful reading of the article
and extra research (15 Marks)
o Critically analyses and
interprets business specific
information.
o Extensive research is
evident; meticulous
selection of credible and
respected academic
resources.
o Analyses and interprets
business specific
information to a high level
of understanding.
o High degree of research
effort evident; quality
selection of sources.
o Good working knowledge of
relevant theories and concepts.
o Research is focused, drawn from
an appropriate range of sources,
however could be more extensive
in nature.
o Analyses business specific
information to a limited
degree.
o Research effort limited
however evident.
o Analysis lacks depth, and
interpretation lacking or
irrelevant.
o Research is either absent
or lacks focus due to
unsuitable choice of
sources.
Application of Concepts and
Perspectives
The presentation presents a
cohesive argument on
decision making issues (20
Marks)
o Analysis and convincingly
identifies, defines and
applies relevant theories
and concepts.
o Analysis clearly identifies,
defines and applies
relevant theories and
concepts.
o Analyses business specific
information to a good working
knowledge.
o Analysis identifies, defines
and applies limited relevant
theories and concepts.
o Analysis does not
identify, define or apply
relevant theories and
concepts.
Presentation
The presentation
demonstrates a wellrehearsed delivery (20 Marks)
o Highly time managed and
organized. Very wellrehearsed presentation.
o Well time managed and
organized. Wellrehearsed.
o Quite well time managed and
organized. Presentation is quite
well rehearsed.
o Not entirely well organized or
time managed but overall
satisfactory.
o Disorganised and
presentation not well
performed overall.
Stimulation of Class
Discussion
The presentation stimulated
pertinent discussion and
questions from the class (20
marks)
o The presentation incited
interesting questions and
discussion from a large
number of classmates
o The presentation incited
interesting questions and
discussion from a
substantial number of
classmates
o The presentation incited
interesting questions and
discussion from some classmates
o The presentation incited
interesting questions and
discussion from a limited
number of classmates
o The presentation incited
no questions and
discussion from
classmates
Total: 10 % of your final
grade = 10 marksCOMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further
reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86
098 181 947 is a registered higher education provider CRICOS Provider Code 02426B.