Targeted ******ience Because television and radio stations keep detailed information about ******ience demographics, it's possible to broadcast your commercials to the exact consumer group you're looking to capture. Salespeople will work with you to tell you which shows and time slots reach which demographics, then you can negotiate an advertising package that airs your commercials only when your potential customers are tuning in. Brings in Customers While online videos often attract attention, locally broadcast TV commercials still do a better job of bringing in paying customers. Commercial advertising reduces the traditional monopoly of certain products and offers a wide range of options to consumers. They are free to consume as per their paying capacity and interest. If the quality of certain products deteriorates, people opt another quality products. Earlier consumers could get the information regarding prices only at outlets but now-a-day certain products advertise their price also. This is a healthy trend to offer all information to consumers so that they may not be disappointed after visiting outlets. Today commercial advertising is great source of revenue for electronic medial. With the help of this revenue many social and educational programmes are being telecast by television. Commercial advertising has become an important branch of service sector. There could be a big promotional sale/event that they want consumers to know about or a launch of a new product. By advertising, people will be aware of the news and hopefully they'll be interested in it. So the next time they make a purchase or swing by the store, they'll check out the product/event. http://smallbusiness.chron.com/advantages-commercial-advertising-*****.html http://www.umasankar.in/advantages-disadvantages-commercial-advertising/