Australian Institute of Higher Education
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Level 4, 451 Pitt Street Sydney NSW 2000 Australia
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Unit BUS1006/102 Marketing Fundamentals
Semester 1 2017
Assessment Assessment 1 - Quiz 1
Due Week 5 during class
Weight 7.5%
Time 30minutes
Topics assessed Week 1 to Week 4 Class material (including PPTs/Class activities/e-Text chapters)
Structure 15 Multiple choice questions (.5 per mark)
Details Conducted in-class under normal exam conditions
The aim is to test knowledge of fundamental marketing concepts