TITLE PAGE Marketing Plan Analysis for __________ Sections Team Member Names SECTION 1 SECTION 2 SECTION 3 SECTION 4 Table of Contents Executive Summary 3 Introduction 4 Section 1 5 1.1 Cultural Forces Analysis (Macroenvironmental Analysis) 5 1.2 Segmentation Overview (Customer Driven Strategy) 5 1.3 Promotion Strategy (Marketing Mix Strategy) 5 1.4 Reference List for Section 1 5 Section 2 6 2.1 Competitor Analysis (Microenvironment Analysis) 6 2.2 Political and Legal Forces (Macroenvironment Analysis) 6 2.3 Positioning (Customer Driven Strategy) 6 2.4 Price Strategy (Marketing Mix Strategy) 6 Section 3 7 3.1 Technological Forces (Macroenvironment Analysis) 7 3.2 Target Market (Customer Driven Strategy) 7 3.3 Product Strategy (Marketing Mix Strategy) 7 3.4 Place Strategy (Marketing Mix Strategy) 7 3.5 Reference List for Section 3 7 Section 4 8 4.1 Conclusions 8 [Please delete my instructions on this doc. and update (right click the field and select update field) the table of contents to ensure the page numbers align with your content. Each Section should be 800-1000 words and references do not count towards the word limit. You should aim to include only the most relevant trends, strategies, facts and recommendations. This is an exercise in learning how to analyse marketing situations and strategies, as well as writing succinctly in a report format. If you are in a group with less than 3 members, please delete the non-attempted section/s from this template.] Executive Summary [Write your executive summary - this should be a summary of the whole report. This part should be completed last and include an overview of the key findings and recommendations - .5-1 page in length. Please note there is a difference between an executive summary and an introduction. The executive summary and reference list is not included in the word count]. Introduction [Explain the purpose of this report; Introduce the company mission, current strategy and product/service - .5-1 page in length] Section 1 1.1 CulturalForces Analysis (Macroenvironmental Analysis) [DefineCultural macroenvironmentforces and explain their relevance to marketers. Examine the attitudes and behaviours of themarket in your industry. All research should be referenced properly using in-text citations – ask if you do not know what this means]. 1.2 Segmentation Overview (Customer Driven Strategy) [Define segmentation and explain its role when developing a marketing strategy. Explain how your market is segmented and identify key segmentation variables: geographic, demographic, psychographic and behavioural. Give each segment a title]. 1.3 Promotion Strategy (Marketing Mix Strategy) [Examine the main promotion tools currently used by your company. Identify the media type and media vehicle used in all examples from your company including current and/or regular campaigns, regular communication platforms and branding messages. Discuss if this is appropriate to reach their target market and justify recommendations]. 1.4 Reference List for Section 1 [In alphabetical order, provide the full reference for all citations in Harvard standard format. Ask either your lecturer or the librarian if you are unsure how to use Harvard style referencing. YourTutor and the AIH learning support officer can also assist with referencing. References are not included in the word count]. Section 2 2.1 Competitor Analysis (Microenvironment Analysis) [Identify andanalyseyour competitors, their value propositions, and strengths and weaknesses.] 2.2 Political and Legal Forces (Macroenvironment Analysis) [Define Political and Legal macroenvironment forces and explain their relevance to marketers. Discuss political and legal issues that influence business operations in your industry. All research should be referenced properly using in-text citations – ask if you do not know what this means]. 2.3Positioning (Customer Driven Strategy) [Use information from the competitor analysis to explain the competitive advantage of this company and identify the points of difference. Present these benefits through the structure of a positioning statement: To (inserttarget segment and need), (insert company) is the (insertconcept), that offers (insert point of difference). 2.4Price Strategy (Marketing Mix Strategy) [Research and examineyourcompany’s main price strategy currently used. Discuss if this is appropriate to reach your target market and justify recommendations]. 2.5 Reference List for Section 2 [In alphabetical order, provide the full reference for all citations in Harvard standard format. Ask either your lecturer or the librarian if you are unsure how to use Harvard style referencing. YourTutor and the AIH learning support officer can also assist with referencing. References are not included in the word count] Section 3 3.1Technological Forces (Macroenvironment Analysis) [Define Technological macroenvironment forces and explain their relevance to marketers. Discuss recenttechnologicaladvancements that are changing or are predicted to change customer attitudes and behaviours in your industry.All research should be referenced properly using in-text citations – ask if you do not know what this means]. 3.2 Target Market (Customer Driven Strategy) [Drawing on segments identified in Section 2, identify the target market/s your company has selected. Describe your target market/s using the segmentation characteristics. Consider your competitive advantage and evaluate this selection]. 3.3 Product Strategy (Marketing Mix Strategy) [Examine your company’s product offering. Discuss if this is appropriate to attract and retain your target market and justify recommendations]. 3.4 Place Strategy (Marketing Mix Strategy) [Examine your company’s place/distribution strategy. Discuss if this is appropriate to reach your target market and justify recommendations]. 3.5 Reference List for Section 3 [In alphabetical order, provide the full reference for all citations in Harvard standard format. Ask either your lecturer or the librarian if you are unsure how to use Harvard style referencing. YourTutor and the AIH learning support officer can also assist with referencing. References are not included in the word count] Section 4 4.1 Conclusions [Summarise the report purpose, key findings, strategies and consolidate your recommendations – .5-1 page in length].