Martin Higher Education Introduction to Marketing Muzammil Sohail 2334406 Bachelor of Business Report Outline This outline will address the following three organizations and their products within the mobile phone industry. 1) Apple – iphone 2) Samsung 3) Google – Nexus The products to be addressed are smart phones. This industry for smart phones is hyper competitive market. The demands for such products are high and customers are very brand loyal to their product or service that they select (Pourdeghan- 2005). Therefore it can be assumed that such loyalty requires organization to understand the needs of their customers base (Elliot and Bradley 2005) In preparation for full written report the following areas of a marketing plan for each product/service will be identified. The outline below is indicative of what the full written will address. 1) Identify the gaps within the mobile industries. 2) Discuss positioning of competing product/service. 3) The development of a SWOT and identification of relative critical issues. 4) Identify at least two alternative marketing strategies for all three products/service. 5) Discuss merits of marketing metrics and evaluation.