Coursework Assignment Brief
Semester: Spring 2017
Module Code: PM302
Module Title: Project
Programme BSc (Honours)
Level: Level 6
Awarding Body: University of Plymouth
Module Leader Paul Booth
Format: Report
Presentation: No
Any special requirements: All work should be submitted as two hard copies with a Turnitin Report
Word Limit: 8,000 (+/- 10%) words for the report and 500 (+/- 10%) words for the personal statement.
Deadline date for submission: TBA
Learning outcomes to be examined in this assessment (please note that this is NOT the assessment task) a) Produce a detailed analysis of the policies to achieve stated corporate objectives of one or more companies, and an examination of the problem of resource acquisitionand deployment relevant to those policies.
b) Provide a relevant literature review on the problems investigated and relate currentmanagement theory to practical recommendations.
c) Demonstrate a lucid and logical discourse containing objectives of the project,methodology, relevant literature review, recommendations for action, appropriatereferences and bibliography.
Percentage of marks awarded for module: The report is worth 100%
Assessment criteria Explanatory comments on the assessment criteria Maximum marks for each section
Aims of research Clearly defined objectives/research questions relevant to aim. Clear focus on aims / objectives maintained throughout. If appropriate, hypotheses defined and explained. 10%
Literature review Thorough review of appropriate secondary sources; relationship between the literature and the project explored (i.e. justification is linked to literature) (20%)
Research methodology Explanation and justification of an appropriate methodology – approach and data collection techniques appropriate to aims and research questions. (20%)
Research methodology Explanation and justification of an appropriate methodology – approach and data collection techniques appropriate to aims and research questions. (20%)
Data Analysis Appropriate analysis of data in the light of the research objectives and questions. Clear and analytical presentation of findings. (10%)
Discussion - Results discussed, highlighting significant findings and comparing theory & practice where appropriate (10%)
Conclusions / recommendations Based on a reasonable interpretation of both the research conducted and the existing literature. (10%)
Critical evaluation Critical evaluation of own work. Areas for further research identified and discussed. (5%)
Overall layout and Presentation is of an acceptable standard, logical and adds value to the document. Appropriate structure. (5%)
Reflection Reflection on programme is detailed and insightful. (10%)
Background
N/A
Assignment Task
1. Analyse one or more strategic problems in a modern business organisation and produce a comprehensive report detailing the objectives, methodologies, findings, analysis, and conclusions of the research carried out above. The minimum word length for the report is 8000 words.
2. Analyse the extent to which you have developed your knowledge, throughout the course and how the course and this project has helped your employability. This should be summarised as a personal statement of no more than 500 words and placed in an appendix to the main document.
Total Marks for Assignment: 100
Indicative Content
Aims of research
Define objectives/research questions relevant to aim. Maintain focus on aims/objectives throughout. Define and explain hypotheses. (Worth 10% of marks)
Literature review
Conduct thorough review of appropriate secondary sources. Critically explore relationship between the literature and the project. (Worth 20% of marks)
Research methodology
Explain and justify an appropriate methodology – approach and data collection techniques appropriate to aims and research questions. (Worth 20% of marks)
Data Analysis
Analysis of data in the light of the research objectives and questions. Analytical presentation of findings. (Worth 10% of marks)
Discussion
Discuss results highlighting significant findings and comparing theory & practice
(Worth 10% of marks)
Conclusions / recommendations
Formulate conclusions and recommendations based on interpretation of both the research conducted and the existing literature.
(Worth 10% of marks)
Critical evaluation
Critically evaluate work. Identify and discuss areas for further research.
(Worth 5% of marks)
Presentation
Present work to an acceptable standard that is logical and adds value to the document.
(Worth 5% of marks)
Reflection
Reflect in a detailed and insightful manner.
(Worth 10% of marks)
Marking CriteriaforAssessmentatLevel6(Bachelors DegreewithHonours)
Marks 0-25(Fail) 26-39(Fail) 40-49(3rd) 50-59(2.2) 60-69(2.1) 70-85(1st) 70-85(1st)
Assessment categories
Knowledge& Understanding of Subject Major gapsin knowledgeand
understanding of
materialatthis level.Substantial
inaccuracies. Gapsin knowledge, with onlysuperficial
understanding.
Somesignificant inaccuracies. Thresholdlevel.
Understandingof keyaspectsoffield of study; coherent knowledge, atleast in part informed by currentresearchin thesubject discipline. Systematic understanding of
field(s) of study,as
indicated by relevantQAA
subjectbenchmark statementsfor the degreeprogramme. Good understanding ofthefield(s)of
study;coherent
knowledge, inline with subject
benchmark,atleastin partinformedby currentresearchin
thesubjectdiscipline. Excellent knowledge andunderstanding of
themainconcepts
andkeytheories/
conceptsofthe discipline(s).Clear
awarenessofthe
limitationsofthe knowledgebase. Highlydetailed knowledgeand
understanding ofthe
maintheories/concepts ofthediscipline(s), and
an awarenessofthe ambiguitiesand limitationsof
knowledge.
Cognitive/ Intellectual Skills
(e.g.analysis andsynthesis; logicand argument; analytical reflection; organisationand communication
of ideasand evidence) Unsubstantiated generalizations, madewithoutuse
of anycredible evidence.Lackof logic,leadingto unsupportable/
missing conclusions. Lackofany attemptto analyse,
synthesise or evaluate.Poor communication of
ideas. Someevidenceof analytical intellectualskills,
butforthemost part descriptive. Ideas/findings sometimesillogical
andcontradictory. Generalized statementsmade with scant evidence.
Conclusionslack relevance. Thresholdlevel.
Evidenceofsome logical, analytical thinkingandsome attemptsto synthesise,albeit with some weaknesses. Someevidenceto supportfindings/
views, but evidence notconsistently
interpreted. Somerelevant conclusions Evidenceofsome logical, analytical thinkingand
synthesis.Can analysenewand/or abstractdataand situationswithout
guidance.
An emerging awarenessof differentstances andabilitytouse
evidencetosupport the argument.
Validconclusions Sound,logical, analyticalthinking; synthesisand
evaluation.Abilityto deviseandsustain persuasive arguments,andto
reviewthereliability, validity&significance of evidence.Abilityto communicateideas and evidence
accuratelyand convincingly. Sound,convincing
conclusions. Thoroughlylogical work, supportedby judiciouslyselected
and evaluated evidence.Highquality analysis,developed independentlyor
through effective collaboration..
Abilityto investigate contradictory informationand
identifyreasonsfor contradictions. Strongconclusions. Exceptionalwork; judiciouslyselected and evaluated
evidence.Veryhigh qualityanalysis, developed independentlyor
through effective collaboration.
Abilityto investigate contradictory informationandidentify
reasonsfor contradictions.
Highlypersuasive
conclusions.
Useof Research- informed Literature (including referencing, appropriate academic conventionsand academic honesty) Little evidenceof reading.
Viewsand
findings unsupportedand non-authoritative. Academic conventions largelyignored. Evidenceoflittle readingand/orof relianceon
inappropriate sources, and/or indiscriminateuse of sources.
Academic conventionsused inconsistently. Thresholdlevel.
Referencestoa rangeofrelevant sources.Some omissionsand minorerrors. Academic conventions evidentandlargely consistent,with minorlapses. Knowledge, analysisand evaluationofa
rangeofresearch- informedliterature, includingsources retrieved,analysed
independently. Academicskills consistently applied. Knowledge,analysis and evaluationofa rangeofresearch-
informedliterature, includingsources retrieved,analysed independentlywith
accuracyand assurance. Good academicskills, consistentlyapplied. Excellent knowledge of research informed literatureembedded
inthework. Consistent analysis and evaluationof sources.High-level
academicskills consistentlyapplied. Outstanding knowledge ofresearch-informed literatureembeddedin thework.Consistent analysisand evaluation of sources.High-level academicskills consistentlyand professionallyapplied.
LEVEL6 cont…
GraduateSkills forLifeand Employment
(e.g. research- relatedskills; written, graphical and oral communication skills;
groupworking; problem-solving; practical and professionalskills) Little or no evidence ofthe
requiredskillsin
anyofthe graduateskills
identifiedinthe programme specificationat thislevel. Limitedevidenceof the graduateskills
identifiedinthe
programme specification.
Significant weaknesses evident,which suggestthatthe
candidate hasnot gainedtheskills necessaryfor graduate-level
employment. Researchskills:
Can competently undertake reasonably straightforward researchtaskswith minimumguidance, butwithminor weaknesses.
Cancommunicate
inarangeof formats,including orally,atastandard appropriatefor graduate-level employment, and with limited weaknesses.
Can generallywork
effectivelywithin
ateam,negotiating
inaprofessional manner and managingconflict. Islargelyconfident and effective in identifying and definingcomplex problemsand
applyingknowledge andmethodsto
theirsolution.
Abletorecognise
own strengths andweaknesses inrelationto graduate employment,with minorareasof weakness. Researchskills:
Can competently undertake reasonably straightforward researchtaskswith minimumguidance Cancommunicate effectivelyina rangeofformats, including orally,at
a standard appropriatefor
graduate-level employment, and with limited weaknesses.
Can consistently work effectively withinateam,
negotiatingina professional manner and managingconflict. Isconfidentand flexible in identifying and definingcomplex problemsand
applyingknowledge andmethodsto
theirsolution. Abletoevaluate
own strengths andweaknesses
inrelationto graduate employment. Researchskills:
Can successfully completearangeof research-liketasks, including evaluation, withverylimited external guidance. Cancommunicate well, confidentlyand consistentlyina rangeofformats, including orally,ata standardappropriate for graduate-level employment.
Can consistently workverywell withinateam,
leading&negotiating inaprofessional manner and managingconflict.
Isconfidentand flexible inidentifying anddefiningarange of complex
problemsand
applyingknowledge andmethodstotheir solution.
Abletotakeinitiative inevaluatingown strengthsand weaknessesin
relationto graduate- level professionaland practicalskills, and
actautonomouslyto
developnewareasof skillsasnecessary. Researchskills:
Canverysuccessfully completearangeof research-liketasks, including evaluation, witha significant degreeofautonomy. Cancommunicate professionallyand confidentlyinarange offormats, atahigh standardappropriate for graduate-level employment.
Canwork
professionally withinateam,
showingleadership skillsasappropriate, managingconflictand meetingobligations.
Isprofessionaland flexible in autonomously identifying and
definingarangeof complexproblems andapplying knowledgeand methodstotheir solution.
Abletoshowinsight andautonomyin
evaluatingown
strengthsand weaknessesand
developing professional and practicalskillsneeded for graduate-level employment. Researchskills:
Exceptionally successfulinawide rangeofresearch-like tasks,including evaluation,withahigh degreeofautonomy Cancommunicate with an exceptionally highlevelof professionalism,ina rangeofformats, including orally, appropriatefor graduate-level employment.
Canwork
exceptionallywell andprofessionally withinateam, showingleadership skillsasappropriate, managingconflict,and
meetingallobligations. Isexceptionally
professional and flexible in autonomously definingandsolving
arangeof complex problemsandapplying knowledgeand
methodstotheir
solution.
Outstanding abilityto evaluateown strengthsand weaknesses,showing
outstandingattributes for graduate-level employment.
Marksfor Level6 0-25(Fail) 26-39(Fail) 40-49(3rd) 50-59(2.2) 60-69(2.1) 70-85(1st) 86-100(1st)