MANUFACTURING OF NEW TECHNOLOGY SMARTPHONES TO MAINTAIN CUSTOMER BASE AND MARKET POSITION: IN CONTEXT OF SAMSUNG AUSTRALIA Research Proposal   Contents INTRODUCTION 2 BACKGROUND OF THE RESEARCH 2 SIGNIFICANCE OF THE RESEARCH 3 RESEARCH QUESTIONS 3 RESEARCH METHODOLOGY 3 RESEARCH LOCATION 3 SAMPLE SIZE AND APPROVALS 4 LIMITATION OF THE RESEARCH 4 RESCHEDULES 4 GANTT CHART 4 REFERENCES 6   Introduction The smartphone is one of the new trends in the industry to approach tech savvy customer base all over the world irrespective of geographical location. The smartphone manufacturing firms must adopt new technologies whilemanufacturing for surviving and maintaining their position in the market. Many noted businesses and organisations feel the pressure to bring in new products that are cost-efficient and user-friendly along with giving them aprofit(Galindo & Méndez, 2014). Mainly the information which customer looks at while purchasing the product such as product information, price and its usage instructions all can be collated in one single content area and published on the platform to attract customers. By doing this the brand visibility and value in the market increases along with assistance to bring thebrand name to places where the marketing department of anorganisation cannot reach physically. Samsung achievedexcellent brand recognitionin the market after its launch a few years ago, their smartphones are in consumer purchase range and user-friendly too but to compete with other major brands in the market they need to keep manufacturing better phones(Gao, et al., 2003). In this research, Samsung as a brand will be evaluated to study technological development and innovation in manufacturing that will assist them to maintain acustomer base. Noted research methodologies will be used; mainly by using quantitative approach(Johnson & Christensen, 2008) for collecting sample data through asurvey questionnaire. Background of the research The electronic industry has used smartphone platform in a very efficient way to reach consumers and designers(Page, 2013). The businesses get to manufactureand design high-end technologies and material information based on the market research. This approach assists them to stay ahead in the competitive market of thesmartphone industry. This research will study how theproduction of new smartphones as a strategy will helpSamsung to maintain anefficient relationship with the customers, getting their honest feedback and improving the business as per client demands. Also, this research based on the analysis of the survey feedback will recommend ways to improve Samsung’s position and performance in this continuous changing technological world. Significance of the research The purchasing trends of consumers which use social media as a market are tough to analyse, but by using efficient methodologies and tools, this will not be difficult. The research will significantly study the use of E-commerce by theSamsung as a platform to sell their products and the purchasing trends of customers. The following important aspects are deemed as significant for this research; • This study will assist to analyse the customer demand using a marketing approach for Samsung to reach different types of customers. • This research will also analyse the buying behaviour of customers based on the Samsung smartphone performance and manufacturing of new phones. Research questions The research will mainly focus on answering the following questions. 1. Will manufacturing of new smartphones by Samsung change the mindset of customers? 2. Is innovation in design and performance of Samsung smartphone necessary? 3. How and what new approach should Samsung take to maintain its customer base and stay ahead of its competitors? Research methodology There are various methods articulated in various books and journals to do research for analysis of individual requirements, but the efficient approach of survey method will be used. The sample data collected from the surveywill be used to apply data analysis methods for findings to research questions.This is the quantitative approach that will be regularised using the survey feedback. The survey will be based on aquestionnaire, which will contain both open and closed ended questions. The survey questionnaire will be given to members and students ofHolmes Institute, located in Melbourne, Australia with a request to fill in basic details of theparticipant such as gender, location, profession and age. The name will not be asked in the survey form to protect the member’s identity. Research Location Research location will be Holmes Institute, Melbourne. Sample size and approvals The target will be collect feedback from 100 participants to be used for analysis. It is significant that these participants will be using e-commerce(Laudon & Traver, 2007) as a platform to purchase smartphones. The participants of the survey will be requested to take part in giving their valuable feedback and will requirement will not be forced on any individual. The questionnaire will be structured in a way that the participants will be able to give genuine feedback without having to compromise with their personal identity. The questionnaire that will be given to each participant, based on their consent,will describe all the information of this research and its significance. Limitation of the Research The limitationsof this research regard resources and time. The resources that are being consideredare limited from whom I should get a genuine feedback with consent. Due to the time constraint, the sample survey form cannot be sent to alarger audience as it will delay the response affecting the research timeline. This research is limited to consumers based in Melbourne hence Holmes Institute has been chosen to get survey feedback. Another major limitation will be to alow response rate of the participants involved in the survey. Reschedules This research is planned to be completed in twelve weeks. Three weeks be taken to study the literature of noted scholars, acollection of data and analysis will take two weeks and another two weeks will be used for aresearch finding thepresentation, two weeks will be used to write about the conclusion of this research along report submission. Gantt Chart References Galindo, M. Á. & Méndez, M. T., 2014. Entrepreneurship, economic growth, and innovation: Are feedback effects at work?. Journal of Business Research, 67(5), pp. 825-829. Gao, P., Woetzel, J. & Wu, Y., 2003. Can Chinese brands make it abroad?. McKinsey Quarterly, pp. 54-65. Johnson, B. & Christensen, L., 2008. Educational research: Quantitative, qualitative, and mixed approache. 1st ed. s.l.:Sage. Laudon, K. C. & Traver, C. G., 2007. Online Retail and Services. In: 4th, ed. E-commerce. s.l.:Pearson, pp. 1-60. Page, T., 2013. Integrating Mobile Device Applications into Designers’ Workflow. Studies in Informatics and Control, 22(2), pp. 195-204.