Acknowledgement This research is designed to meet the requirements of course framework with a view to give students practical exposures and experience regarding Project Management. I am very much grateful to my supervisor for her advice, instruction and continuous guidance for completion of this report. I would also like to extend my thanks to people of Brisbane City Council and Brisbane Greeter as well as Brisbane International Student Ambassador for their help throughout this project. This is my first project work and there had been some mistake, I would like to thanks my friend for positive and constructive feedback. Any error in this report is solely my responsibility and hopeful that you all will appreciate my vision on the topic, which I prepared with my great pleasure and care.   Contents Chapter One: Introduction 4 Background of Study: 4 Aim and Objectives: 5 Methodology: 5 Limitations of the study: 5 References: 6   Chapter One: Introduction ¬¬¬¬ Background of Study: Brisbane is determined to shape itself as a exciting center for world leader attracting various industry sectors that are globally scalable in the new world economy, and claiming its name as “Australia’s new world city” . According to Global JLL research report published on Courier mail, 2015, “Brisbane is ranked in top 20 cities globally for investment intensity indicating a high level of liquidity.” Brisbane is ranked 172nd biggest city in the world which is globally connected in terms of foreign investment, competitive labor market, international student, travel and tourism. Brisbane stands alongside a group of 24 cities such as Barcelona, Miami, Oslo, Santiago de Chile and Tel Aviv, Singapore that are called these New World Cities – (Choosebrisbane.com.au, 2015). Blessed with 235 days of sun, some amazing flora and fauna, rainforest and top ranked universities, Brisbane is 3rd largest city in Australia and 30% of the world’s rapidly growing cities. The capital city of Queensland, Brisbane is also home for 75000 international students from 160 countries making Brisbane even vibrant and culturally diverse. The purpose of this study is to examine the marketing strategy of Brisbane city council in branding the Brisbane as the Australia’s new world city. Brisbane economy heavily relies on knowledge based tourism. In 2014, the estimated value of visitor expenditure from both domestic and international visitors in Brisbane was around $4.75 billion. International visitation accounts 30% of total tourism expenditure. 2011 record shows that 912,000 people visited Brisbane. The number of visitor has risen to 997,000 by 2014. By the end of June 2016 Brisbane has recorded 1.169 million international visitors. (Source: Tourism Research Australia, National Visitor Survey and International Visitor Survey, September 2011 and 2014) Aim and Objectives: This paper examines an approach of Brisbane city council under Brisbane Marketing (the region's economic development body and regional tourism organization). The finding of this research suggests how these projects have worked together with international student to influences the tourism and economy growth while creating name for Brisbane world marketplace. This article analyses the relation between tourism and economy as branding of place and how the government authorities has been able to engage international community, to promote Brisbane globally. This article further reviews the action plan of “Brisbane 2022 New World City Action Plan” which aims to implement Brisbane as leisure market. Methodology: In order to complete this study I have used both primary and secondary method of research. To get more insight on marketing strategy of City council I have interviewed some of the Brisbane greeters volunteer and Brisbane International student ambassador. These volunteer and ambassador are also encouraged to get participate in a quick survey asking them about their experience about city life, people and culture. As secondary data of source I have tried to identify and review case-study on place branding. I have also read academic journals, relevant news articles and Boucher and published interviews of Lord Mayors and other important personnel of city council to analyses action plan. Limitations of the study: This study only covers the small area of Brisbane 2022 World's New City action plan as the current diamantine of its activity is board. This study mainly focuses on co-relation between tourism, place branding and marketing strategy of city council and city development as global hub for international student and tourism. Due to short period of time for project, there is no board analysis. References: • Couriermail.com.au. (2015). At last! Brissie joins exclusive club. [online] Available at: http://www.couriermail.com.au/news/queensland/brisbane-officially-a-new-world-city-according-to-jll-report/news-story/8d7708e62eeb9f8f5690b77c22a5ed71 [Accessed 23 Apr. 2017]. • Digital Brisbane (BM South Bank), Dropbox. (2017) Brisbane 2022 Plan_FULL REPORT_FINAL_pdf.pdf. [online] Available at: https://www.dropbox.com/s/l4r4sj37s5i4q7i/Brisbane%202022%20Plan_FULL%20REPORT_FINAL_pdf.pdf?dl=0 [Accessed 23 Apr. 2017]. • Bmag. (2016). Brisbane ranks fourth in the world for foreign investment strategy. [online] Available at: http://bmag.com.au/your-brisbane/brisbane-extra/2016/12/14/brisbane-ranks-fourth-in-the-world-for-foreign-investment-strategy/ [Accessed 23 Apr. 2017].