Assessment 3 Marking Sheet Student Name: Student Number: Criteria Statement of Excellence Marks Marks Given Comments Report structure, writing style, and referencing • Total word count is within 1500 words. • All contents in the report are easily understandable and grammatically correct. • The required referencing style is applied precisely to both in-text referencing and the reference list. 10 Analyse the behaviour of chosen respondents using the theories of personality • Superb explanation of ‘why their rankings of evaluative criteria are different’ is provided, based on personality theories. • Superb explanation of ‘why their choices of rental properties are different’ is provided, based on personality theories. 10 Analyse the behaviour of chosen respondents using the theories of demographics • Superb explanation of ‘why their rankings of evaluative criteria are different’ is provided, based on demographic theories. • Superb explanation of ‘why their choices of rental properties are different’ is provided, based on demographic theories. 10 Recommendations • The recommendations on ‘characteristics of likeliest customers’ are highly relevant to the outcome of previous analysis based on personality and demographic theories. • The recommendations on ‘how to attract these customers’ are based on competent application of learning and memory theories. 10 Theoretical support (from at least 10 journal articles) • 10 or more journal articles are cited in the report. • All citations provide logical and convincing support for the argument and analysis in the report. 10 Late penalty applied if needed - Total: /50