Weight:       30%     of     total     marks  Length:       2500     words,     +/­     10%    The length limit includes any text,
gures, tables, in-text references, and  appendices. This limit does not include the cover page, table of contents, or list of  references (at the end of assignment).    Formatting: Report and please ensure that the report includes page numbers on  each page.     For this assignment you need to undertake research with current Holmes  students and analyse their decision processes in choosing Holmes as an  institution of study in Australia (sample size: 30 - 50 participants) . You should  consider the following factors in each section of your report.    Part 1  ● Describe the demographic and psychographic characteristics of the  sample students  ● Analyse the consumer decision processes involved with choosing Holmes  over other providers. (How did they arrive at the decision to study at  Holmes and factors that have impacted on their choice?)  ● Analyse how student motivation, personality and emotion aect their  purchasing decision?    Part 2  ● Based on your
ndings, what recommendations can you make to  education providers in their eort to recruit international students?    The key premise to this assignment is to analyse your practical
ndings. The  report should provide a short review of Consumer Behaviour literature relevant  to each topic and an explanation of how the competing/complementary  Consumer Behaviour theories may be applied to report. Students are expected  to demonstrate research beyond the textbook and source relevant academic  journals.    Additional Notes: It is expected that you explore the topic, consult resources  beyond lecture notes and the course text. For an academic work, you are  required to primarily use models and theories, found in the textbooks, journal articles, and found through your own research to support your  argument/analysis – this should be  supported by explanation to show your understanding and application of the  concepts.    At least four relevant non- textbook references are required to satisfy the  research component. Don't forget to reference all information sources (marks  will be lost otherwise)! The assignment must be in a Microsoft Word document  and fully referenced using the Harvard referencing style.