Social Marketing Plan-Dialogue in the Dark – 1000 Words FYI - YOU MUST ADVISE Dialogue in the Dark HOW THEY CAN EMPLOY BLIND PEOPLE INTO WORK Marketing Plan structure: 1. Identification and analysis of the social marketing problem / issue 2. Analysis of the social marketing environment, upstream and policy issues 3. Choice of appropriate theories for application 4. Development of the social marketing planning process 5. Recommendations for implementing and evaluating the social marketing approach. 6. Reference