School of Business and Law School of Business and Law | Telephone: 134328 | Calls outside Australia (61 8) 6304 0000 Email [email protected] | Web: www.ecu.edu.au/schools/business-and-law/overview Edith Cowan University Unit Plan TSM2202 Introduction to Event Management Semester 1, 2017 School of Business and Law School of Business and Law Edith Cowan University Telephone: 134 328 International: (61 8) 6304 0000 Email: [email protected] Website: www.ecu.edu.au/schools/business-and-law/overview CRICOS IPC 00279B Prepared by: Alicia Stanway Version: 2017 TSM2202 INTRODUCTION TO EVENT MANAGEMENT Unit Coordinator / Lecturer Name Room # Contact # Email Consultation times Dr Alicia STANWAY JO 2.258 6304 5427 [email protected] During seminar or by email. Class Schedule Day Time Room No. Monday’s 11:30am to 2:30pm JO 2.138 Other staff contacts If you require academic and language skills, please direct enquiries to the Academic Skills Centre (ASC). Name Role Room # Contact # Email Academic Skills Centre (ASC) Learning Advisers JO 2.133 6304 2511 [email protected] ML 13.129 9307 6590 Centre for Learning & Teaching Academic Skills Centre The Centre for Learning & Teaching Academic Skills Centre offers a range of services which will complement the discipline-specific knowledge you gain from this unit. These services include:  Unit-integrated skills workshops  Academic Skills workshops  Assignment labs  On-line support You are strongly advised to access these services to assist in developing the academic and language skills required to succeed in this unit. A copy of the Workshops Timetable can be found on the Academic Skills Centre Blackboard site located under My Communities on Blackboard. School of Business and Law TSM2202 3 Introduction Welcome to Introduction to Event Management (TSM2202)! This unit will focus on the theory and practice of what comprises event management. You would all know what an event is and would have most likely experienced or attended a special event, whether it’s a fair, concert, conference or community festival. This unit will arm you with the practical steps, processes and knowledge that will make you a capable event manager. It discusses the skills and characteristics that make a good event manager, as well as encouraging you to practice and learn the skills that are needed in this field. The knowledge that this unit will impart will allow you to take your skills into any area of management, whether it be special events, corporate events or conference organising. Teaching and Learning Approach The mode of delivery for this unit is through weekly seminars, which is online-friendly as both on-campus and online students will use the same Blackboard platform. The teaching and learning approach in this unit is enhanced through peer discussions, where the skills of working effectively with others (specifically team working, task collaboration and working productively with people from diverse cultures), communicating effectively, critical appraisal and the ability to generate ideas are emphasised. Successful completion of this unit requires students to complete individual items, which are assessed for quality academic and professional standards, including written communication (structure, language and conventions), ability to work effectively with others, critical analysis (depth of thought, development of argument, logical analysis and insight), depth and breadth of coverage, and the ability to research effectively, using both academic and contemporary sources. Completion of weekly readings is essential to gain the most out of your learning experience. You should come to class with an understanding of the topic to be discussed and be prepared to actively participate. If you do not complete readings before class, it is recommended that you complete the relevant reading after class as a reflective task. The weekly readings are noted on page 6 of this unit plan. You are encouraged to spend an additional two to three hours each week reading the assigned textbook chapter(s), as well as additional time spent on researching and writing up assignments. When you read the set piece(s) each week, you should make your own comprehensive set of notes that will assist you with learning the material. Instead of simply summarising the material, try to critically engage with it. That is, write out the main points and arguments in your own words, note down any questions that come to mind and think about how this reading links up with the weekly topic. If you haven’t read and thought about the topic, it may reduce your ability to engage fully in the seminars, which may hamper your own learning. The software platform, known as Blackboard, will be used in this unit to permit communication outside of the scheduled seminars, and to provide you with further information on specific topic areas covered in this unit. As an enrolled student in TSM2202, you will be able to access the relevant unit information and resources that have been placed there. To login to Blackboard, log in to your student portal or via http://myecu.ecu.edu.au/. You will need your user name and password that were assigned as an enrolled student at ECU. You should also check your student email regularly, as the Unit Coordinator will use this as a means of communication. Announcements, seminar material, assessment information and additional resources are all available on this site so please become familiar with its features. You get to be responsible for bringing joy into people’s lives through events – how brilliant is that! On-campus students are encouraged to bring your laptop/tablet to every seminar to research events on the go… School of Business and Law TSM2202 4 Textbook The textbook required for this unit is: Allen, J., O'Toole, W., Harris, R., & McDonnell. I. (2011). Festival and special event management (5th ed.). Brisbane, QLD: John Wiley & Sons. It is expected that you read the allocated chapter prior to class so that you’re well equipped to engage in intellectual discussion with your peers. This textbook is also used in 3rd year unit Event Operations Management. You can purchase the textbook as a hard copy from Co-Op or an e-Book from Wiley, and borrow as a short-term loan from the ECU JO library, which might be a better option for those doing TSM2202 as an elective, rather than the event management major:  Co-Op bookstore, visit www.coop.com.au From the home page, click , scroll down to ‘Edith Cowan University – Joondalup’, ‘First Semester, 2017’ and ‘TSM2202 Introduction to Event Management’. A hard copy can be purchased here for $141.31 ($151.95 for non-members). Second hand options are also available (great idea!) for $103.69 ($121.99 for non-members)  Wiley online, visit http://au.wiley.com/WileyCDA/WileyTitle/productCd-EHEP002208.html Click on the URL. A hard copy can be purchased here for $151.95 or as an e-book (totally suitable too!) for $60. Reference this textbook as: In-text citation: (Allen, O’Toole, Harris, & McDonnell, 2011). End-text citation: Allen, J., O’Toole, W., Harris, R., & McDonnell, I. (2011). Festival and special event management (5th Ed.). Qld, Australia: John Wiley & Sons. It is part of the assessment criteria for Assignment 1 to reference Chapter 5, however I’ve made this chapter available for you in the tab on Blackboard. ECU have no invested interest in where you purchase textbooks, so you’re welcome to find alternate sources. School of Business and Law TSM2202 5 Study Schedule Week Date Topics Readings / Assessment 1 27th Feb Unit Introduction & Event Perspectives Reading: Chapter 1 (pp 5-20) (on Blackboard) 2 6th March Event Concept & Stakeholders Case Studies: Australian Grand Prix & Festival of the Olive Reading: Chapter 5 (pp 126-135, 138-142) (on Blackboard) Seminar relates to A1 3 13th March Event Impacts & Legacies Activity: Guidelines for Concerts and Mass Gatherings Reading: Chapter 3 (pp 60-70) 4 20th March Venues & Logistics Case Study: Breakfast on the Bridge Guest Speaker: Jenny Hong, PIAF 1:30pm Reading: Chapters 14 (pp 422-440) & 15 (pp 452-477) A1 due Sunday 26th March 5 27th March Marketing, Public Relations & Sponsorship Case Study: Lan Brazilian Festa Reading: Chapters 9 (pp 258-263), 10 (pp 308-321) & 11 (pp 328-351) 6 3rd April Financial Management Budgeting for the Lantern Festival in Excel (if possible, please bring a laptop) Reading: Chapter 7 (pp 188-198, 204-209) Mid Semester Break 7 17th April Easter Monday – no seminar scheduled 8 24th April Human Resource Management in Events Exploring Job Ads Reading: Chapter 8 (pp 216, 243-249) 9 1st May Project Management & Evaluation Reading: Chapters 6 (pp 154-170) & 16 (pp 492-495) 10 8th May Sustainable Events Case Study: WomAdelaide Reading: Chapter 12 (pp 360-374) 11 15th May Event Legalities Case Study: Racing the Planet Ultra-marathon Reading: Chapter 17 (pp 520-536) A2 due Sunday 21st May 12 22nd May Risk Management Reading: Chapter 18 (pp 544-561) HBF Run for a Reason May 28th 13 29th May Exam Revision & UTEI Evaluations 14 5th – 9th June SWOTVAC 15 & 16 12th – 23rd June Examination weeks School of Business and Law Assessment Details Assessment Due Dates Weighting A1. Stakeholder Analysis Sunday 26th March (end of week 4) 11:59pm 30% A2. Event Case Study Sunday 21st May (end of week 11) 11:59pm 30% A3. End of Semester Exam To be advised during 12th – 23rd June (exam weeks) 40% Assessment in this unit comprises three components: a stakeholder analysis, event case study and an exam. You must obtain a grade of 50% overall to pass the unit. Failure in two assessment items will make it difficult to pass the whole unit. If you find yourself in this position, please speak with the Unit Coordinator. Turnitin Developing High Quality Research and Writing Skills: Avoiding Plagiarism. As a part of your learning journey, it is critical that you develop high quality research and writing skills that will add to the repository of knowledge in your chosen field and enhance your employability. Whilst you will be researching previous and current academic and contemporary information sources, you are required to paraphrase, analyse, synthesise and appropriately reference this work in order to provide evidence in your assessments on the subject matter. In order that you appropriately develop these skills, the on-line tool Turnitin will be used in this unit. Turnitin is an on-line tool that assists students in the prevention of plagiarism by comparing a submitted student assignment (i.e. essay, report, brochure, Powerpoint slides etc.) to an extensive database of published articles and papers, as well as to all other student assignments that have been submitted to this site. “Plagiarism refers to a process of presenting other people‘s work as your own without attributing it (i.e., referencing) correctly” (ECU, 2008). Source: Edith Cowan University. (2008). Plagiarism: Academic Tip Sheet. Retrieved from http://www.ecu.edu.au/CLT/tips/docs/plagiarism.pdf Using Turnitin in this Unit: Test Site, Assignment Sites and Submission of Originality Reports In this unit, you will have access to Turnitin via your ECU Blackboard site. To assist you in understanding the originality and individuality of your work, a Turnitin TEST site has been established under the ‘assessments’ tab. You are able to submit and obtain originality reports on as many copies of your assignment in this TEST site as you would like. To submit the final version of your assignment, please submit through the FINAL submission area. Important notice: All written unit assessments, excluding those completed under supervised conditions, may, at the unit coordinators discretion, be extended to require an oral examination to clarify and support the written submission. The oral examination will normally be held in person with the Unit Coordinator but may be conducted by telephone or other means at the Unit Coordinator’s discretion. The oral examination should be conducted as soon as possible after the assessment but may be deferred if the student is unable to attend and can provide supporting evidence. The oral examination will be able to override the original assessment of the written submission. If a student fails to attend the oral examination, it may result in an Academic Misconduct investigation. School of Business and Law TSM2202 7 Assignment 1 – Stakeholder Analysis When planning an event, considering the impact it will have on all stakeholders is essential to consider. The purpose of this essay is to research the concept of stakeholder analysis and demonstrate your understanding of the concept by applying it to a real-life event. The second seminar and textbook chapter 5 will help with this assignment. Pick an event that excites you and you’ll invest more into this assignment – this is more about getting to know the intricacies of an event and using this knowledge to impress potential employers e.g., if you attended an interview to work on Future Music Festival and you can talk about the media networks, using the Big Day Out as a comparable event, this would impress. Feel free to be a little creative in your essay presentation e.g., use concept maps, images, network pathways to visually demonstrate the links between stakeholders. Weighting This assignment accounts for 30% of the assessment in this unit. Date / Time Sunday 26th March (end of week 4) 11:59pm Format Word version via Turnitin FINAL submission area Learning Outcomes and Graduate Attributes Completing this assessment item will help you achieve the following learning outcomes and ECU graduate attributes: Learning Outcome:  Discuss the cultural, economic, political and environmental issues associated with events – these issues are all attached to a particular stakeholder so think about why they’re a key stakeholder and how their involvement contributes to the event’s overall success. Graduate Attributes:  Ability to communicate.  Critical appraisal skills.  Ability to generate ideas. Assignment Instructions: Task You are required to research and prepare an essay on the concept of a stakeholder analysis. The purpose of the essay is to demonstrate an understanding of the concept of a stakeholder analysis and how consideration of all stakeholders in event management is essential to the event’s success. Your essay (1,500 words) should incorporate the following components:  Definition of the term stakeholder (this topic will be covered in week 2);  Overview of the relationship between event management and stakeholders (in other words, why do we need to have an understanding of internal and external stakeholders attached to our event);  Examine the risks of not conducting a stakeholder analysis (in other words, what are the risks if we, as event organisers, don’t bother liaising with stakeholders);  A real-life event as an example to highlight the concept (this allows you to get excited about the assignment and demonstrate that you understand the concept of a stakeholder analysis as it’s applied to an event). For ease of flow, integrate your example throughout your essay, rather than having a separate paragraph at the end of the essay. Your example should integrate an explanation of the six stakeholder groups. Be critical, not just descriptive. General assessment criteria School of Business and Law TSM2202 8  A reference list must be attached to the back of your assignment on a separate page and must include all sources you used to complete the essay. It must be presented according to ECU Referencing Guidelines, accessible here: http://www.ecu.edu.au/centres/library-services/workshops-and-training/referencing. Do not cut and paste from any resource! It is suggested that at least four references are used – your textbook (chapter 5) should be one of them.  A word limit of 10% -/+ is acceptable. This excludes any additional images and reference list. Please indicate your text word count on your assignment.  Readability – content should be succinct yet information-rich, well edited in terms of grammar and spelling and professionally presented. Times New Roman, 12 font, 1.5 spacing and 2.5cm margins are recommended. We encourage images to break up the text, however this is not essential. Any tables or figures should follow conventions as per APA 6th edition.  Proof read your work before submission, as marks will be deducted for an unprofessional or unedited essay. Please keep a back-up of all your work as there will be no extensions for ‘lost’ work.  Cover sheets are not required to be attached to your assignment as submission through Turnitin ensures your responsibility for your own work. It is your responsibility to upload the correct document.  There is no need to attach a mark sheet to your assignment as feedback will be provided via Turnitin. How will my assignment be assessed?  In University assignments, students are assessed on their ability to demonstrate knowledge of particular concepts. In this case, the concept is that of stakeholder analysis and how it can be applied to a real life event. It is important to highlight that there is a difference between quantity and quality. An assignment might meet the word count, contain a certain degree of logic and be well written; however, if the assignment does not indicate the student has researched or can apply the concept, then the assignment will not receive a high mark. A summary or description of stakeholders and the event will not be adequate; hence the term stakeholder analysis.  This assignment is worth 30% of the overall mark for TSM2202 and will be assessed using the mark sheet below. Students should take the time to read this mark sheet carefully to see where the marks will be allocated. A missing component or lack of referencing, for example, will result in a zero for that area. Marks in boxes indicate abilities in relation to each assessment criteria but does not represent a numerical score. The final grade achieved in this assignment will represent the student’s overall achievement in the essay in relation to all assessment criteria. Stakeholder Analysis (30%) Poor Satisfactory Good Very Good Excellent Demonstrated knowledge of concept of stakeholder analysis and event management process. Quality of the importance of stakeholder analysis in the event management process. Quality of analysis of the risks to the event management if a stakeholder analysis is not undertaken. Application of a real-life example to demonstrate understanding of the concept. Demonstrated use of text book (chapter 5). Ability to research beyond given resources. Quality of in-text referencing. Quality on end-text referencing. Quality of essay presentation including format, readability, sentence structure, grammar and editing. School of Business and Law TSM2202 9 Assignment 2 – Event Case Study (Option A or B) You are required to select Option A, which involves creating a sponsorship proposal for a real-life event (but with a new sponsor) or Option B, which is to generate an insight into a global event, Earth Hour. Weighting This assignment accounts for 30% of the assessment in this unit. Date / Time Sunday 21st May (end of week 11) 11:59pm Format Word version via Turnitin FINAL submission area Learning Outcomes and Graduate Attributes Completing this assessment item will help you achieve the following learning outcomes and ECU graduate attributes: Learning Outcome:  Apply the principles of marketing and sponsorship to the management of events (Option A).  Discuss the cultural, economic, political and environmental issues associated with a range of events (Option B). Graduate Attributes:  Ability to communicate.  Critical appraisal skills.  Ability to generate ideas. Assignment Instructions: Option A – Sponsorship Proposal Requesting the support of an organisation to sponsor an event is inevitably going to be a part of your role as an Event Manager. The purpose of this assignment is to enable you to increase and exhibit your knowledge of event management and more specifically, comprehend the requirements and tasks associated with gaining event sponsorship. You are required to select an existing event and consider yourself the Event Manager seeking support (by way of sponsorship) for your upcoming event. While not essential, it’s preferred that your event is on a large-scale (potentially global) so that you’re not restricted by funds, but rather can pitch a creative, enticing and realistic sponsorship proposal. You are required to select an existing event and address the following criteria:  Compile a covering letter (approx. 350 words) to your prospective sponsor (select a real-life sponsor who is not, or has not, previously sponsored your chosen event). This letter acts as the initial point of contact with your sponsor – if it doesn’t capture the reader, then they may not be inclined to read the rest of your document. Be succinct, briefly outline the event, emphasise the benefits to your prospective sponsor, and include a ‘call to action’. Please format the cover letter as a traditional cover letter (e.g., addressed to a particular person, dated, logo, limited to one page etc). Then supplement the cover letter with the following information:  Description of the event – including the event purpose/mission/objective (whichever term is used), location and highlights of the event (e.g., recent media exposure or an increase in attendance). Approx 350 words.  Sponsorship investment – this refers to what the sponsor would be investing into the event. Approx 350 words.  Sponsor benefits – this refers to the sponsors return on investment (what will they receive in return). We will discuss sponsorship in seminar 5. Approx 350 words. School of Business and Law TSM2202 10 Option B – Global Movement of Earth Hour By having a detailed understanding of a global and well-known event, you can refer to such insights in job interviews (e.g., the way Earth Hour leverage off ambassadors to….could be applied in this event that I’m interviewing for), as well as apply their principles/ideas/approaches to events that you manage in the future. I want you to realise that research should always come first, before planning your own events. See who does it well, what they do, and how you can learn from those ideas. There are thousands of event ideas considered every day and we never really know how successful an event will be. When Sydney-based, Andy Ridley, came up with Earth Hour in a think tank in 2007, little did he know how global this would become… You are required to explore the global event, Earth Hour, and address the following criteria:  Describe Earth Hour (e.g., what it is, its purpose, where and how it started, participating countries) (250 words).  Visually demonstrate a timeline of events from 2007 to 2014. This one-page timeline should include the number of participating countries each year, before/after photos of selective iconic landmarks, and significant milestones.  There are over 22 corporations associated with Earth Hour. List 20 corporations listed as official supporters of Earth Hour. To provide some examples, select two supporters and indicate what they do to demonstrate their commitment to the cause e.g., IKEA China supports Earth Hour by dimming lights across stores in 9 cities in China, offering a solar lamp – SUNNAN – as the offer of the day. Tip: look for a media release. In addition, discuss how/why Earth Hour and the selected corporation align to have mutual benefits (250 words). Another tip: this is a section that would benefit from referencing your textbook.  There are over 15 Earth Hour Ambassadors. List five Earth Hour Ambassadors. Select one ambassador. In your own words (3rd person), why do you think this person is a suitable ambassador of the cause (it would be useful to look at their campaigns e.g., what they do to support/promote Earth Hour and their social media) (250 words)  Although Earth Hour is a symbolic gesture to enhance climate change awareness, the concept BeyondTheHour encourages communities to go beyond the hour and make (tangible) changes to protect the planet. Select a participating country and discuss an environmental outcome affiliated with Earth Hour (250 words).  The presence of social media has had a significant effect on the growth and (free) promotion of events, particularly on a global level. Discuss how Earth Hour uses social media to reach a global audience and indicate some of their social media milestones (e.g., 105 countries submitted images to Earth Hour Global on Flickr; 13.3 million views of Earth Hour YouTube videos on 2014) (250 words). This assignment is a case study, which allows for creativity in its presentation. Although a typical report structure should be adopted with the above headings (underlined above), it is strongly encouraged to use images, graphs and photos to enhance its presentation. This assignment can be deceivingly easy but thing is, you’re required to be critical thinkers and contribute to the write-up, beyond what’s available on the internet, and make theoretical links to what we learn in seminars. School of Business and Law TSM2202 11 General assessment criteria  A reference list must be attached to the back of your assignment on a separate page and must include all sources you used to complete this assignment. It must be presented according to ECU Referencing Guidelines, accessible here: http://www.ecu.edu.au/centres/library-services/workshops-and-training/referencing. Do not cut and paste from any resource! Option A does not require any particular number of references beyond websites, however where it is appropriate, it is expected that correct referencing conventions are adhered to. Option B requires reference to the website and concepts covered in the textbook.  A word limit of 10% -/+ is acceptable. This excludes any additional images and reference list. Please indicate your text word count on your assignment.  Readability – content should be succinct yet information-rich, well edited in terms of grammar and spelling and professionally presented. Times New Roman, 12 font, 1.5 spacing and 2.5cm margins are recommended. Any tables or figures should follow conventions as per APA 6th edition.  Proof read your work before submission, as marks will be deducted for poorly edited or presented work. Please keep a back-up of all your work as there will be no extensions for ‘lost’ work.  Cover sheets are not required to be attached to your assignment as submission through Turnitin ensures your responsibility for your own work. It is your responsibility to upload the correct document.  There is no need to attach a mark sheet to your assignment as feedback will be provided via Turnitin. How will my assignment be assessed?  In University assignments, students are assessed on their ability to demonstrate knowledge of particular concepts and skills. It is important to highlight that there is a difference between quantity and quality. An assignment might meet the word count, contain a certain degree of logic and be well written; however, if the assignment does not indicate the student has researched or can apply the concept or skills, then the assignment will not receive a high mark.  This assignment is worth 30% of the overall mark for TSM2202 and will be assessed using the mark sheet below. Students should take the time to read this mark sheet carefully to see where the marks will be allocated. A missing component, for example, will result in a zero for that area. Marks in boxes indicate abilities in relation to each assessment criteria but does not represent a numerical score. The final grade achieved in this assignment will represent the student’s overall achievement in relation to all assessment criteria. School of Business and Law TSM2202 12 Option A (30%) Sponsorship Proposal Poor Satisfactory Good Very Good Excellent Composition of cover letter, including effective grammar, spelling, structure and presentation. Ability to engage reader by providing a snapshot of the event, emphasising the sponsor investment and subsequent return on investment in the cover letter. Quality of discussion on event description. Quality of discussion on the proposed investment into the event. Quality of discussion on the sponsors return on investment (benefits). Quality of in-text and end-text referencing, including tables and figures (if applicable) Quality of overall presentation, including format, readability, sentence structure, grammar, editing, word limit and appropriate use of images. Option B (30%) Global Movement of Earth Hour Poor Satisfactory Good Very Good Excellent Quality of Earth Hour description. Quality of timeline inclusive of years, participating countries, images and milestones. Demonstrated ability to link marketing and sponsorship concepts with Earth Hour corporations, including two specific examples. Demonstrated understanding of event ambassadors, including an example to highlight. Quality of example of an environmental outcome for a participating country. Quality of social media discussion. Quality of in-text and end-text referencing, including tables and figures. Appropriate APA referencing for tables, figures and images. Quality of overall presentation including format, readability, sentence structure, grammar, editing, word limit and appropriate use of images. School of Business and Law TSM2202 13 Assessment 3 – Exam The final 2-hour exam will consist of all short answer questions canvassing material from weekly modules, including case studies and supporting activities. Weighting This assignment accounts for 40% of the assessment in this unit. Date / Time To be advised during 12th – 23rd June Format Written Learning outcomes and Graduate Attributes Completing this assessment item will help you achieve the following learning outcomes and ECU graduate attributes: Learning Outcomes:  Discuss the cultural, economic, political and environmental issues associated with a range of events.  Review a range of event planning techniques.  Explain the management issues in planning, staging and evaluating events.  Explain and apply financial management principles in managing events.  Apply the principles of marketing and sponsorship to the management of events. Graduate Attributes;  Ability to communicate.  Ability to generate ideas.  Critical appraisal skills. Deferring an exam If you have a valid reason for being unable to attend the scheduled exam, visit the following website for information on what constitutes a valid reason, when an application should be submitted and how to apply. There is no option to sit the exam earlier than the ECU scheduled date. Visit http://www.askus.ecu.edu.au/app/answers/detail/a_id/18/~/how-do-i-apply-for-a- deferred-exam%3F Illness on the day of an exam This happens very rarely. If you should find yourself in this unusual and difficult position you should not attend the exam as you could not perform to your best. However, if not attending you must see a doctor and submit the doctor’s certificate with your request for a deferred exam on the grounds that you were ill at the time of exam. School of Business and Law TSM2202 14 Grade Related Descriptors – Written Work Please use the Grade Related Descriptors (below) as a guide to assess your own work before submitting assignments. Grades Depth and Breadth of Coverage Critical Elements Structure, Language and Conventions High Distinction 80%-100% All aspects of the questions were addressed and researched in great depth. The written work shows great depth of thought, excellent development of argument, logical analysis and insight into the subject. All aspects of the written work conform to a high academic / professional standard. Distinction 70%-79% Most aspects of the question/topic were addressed and researched in great depth. The written work shows some evidence of analysis supported by logical argument and insight into the subject. Most aspects of the written work conform to a high academic / professional standard. Credit Pass 60%-69% Most aspects of the question/topic were addressed and researched adequately. The written work shows evidence of elementary analysis and the development of argument. Most aspects of the written work conform to an acceptable academic / professional standard. Pass 50%-59% Basic aspects of the question/topic were addressed and researched adequately. The written work is mainly descriptive, showing basic understanding of the topic. The written work displays basic academic structure and professional standards. Fail <50% Responses were superficial and /or inadequately addressed the question. The written work demonstrates limited understanding of the topic. The written work is not of an academic / professional standard. Generic Skills Program School of Business and Law Edith Cowan University School of Business and Law TSM2202 15 Email Protocol All emails should be sent from your student email account or via Blackboard, otherwise anti-spam filters may prevent it from being delivered to your lecturer/tutor. When using email to communicate with lecturer/tutor, you should always make sure that your message contains the following: 1. A subject that contains the unit code (TSM2202), and clearly describes the nature of your query or request. Your lecturer/tutor receives many emails a day, and may also teach more than one unit, so if your email does not contain the unit code, it is not possible to place your message in context. If the subject does not indicate the nature of the message, it may well remain unanswered. 2. Change the default setting on your email program to include previous messages in replies, and make sure that previous messages are included in an ongoing exchange. Your lecturer/tutor deals with many students. Having a copy of the previous exchanges included in your message will expedite a response. You should still make sure that the subject indicates what the email is about. 3. Address your lecturer/tutor appropriately by name (not ‘hey’ or ‘mate’). 4. State your question or request clearly and concisely. 5. Insert a signature at the end of your email that contains: a. your name in full as it appears in SIMO, b. your student number, Your lecturer/tutor will inform you if there are additional requirements for communicating by email. While lecturers/tutors cannot be available on line all day, in normal circumstance your lecturer/tutor will reply within 2 business days. Unit and Teaching Evaluation (UTEI) At the end of the semester, all students will be requested to complete the ECU UTEI online survey. This survey will ask questions concerning your level of satisfaction with the unit and your lecturer/tutor. Your feedback is needed to help us to improve the quality of our courses. We endeavour to use the feedback we receive from the UTEI survey to improve the quality of the unit when it is next run. Towards the end of the semester you will receive an email notification about how to complete the UTEI survey. Please take the time to complete it for us. There are small incentives offered to encourage participation and your feedback is anonymous and confidential. We will allow time during the week 13 seminar to do this. Assignments – Extensions for Submission Dates Any student who wishes to defer the submission of an assignment must apply to the lecturer at least 48 hours before the due date for an extension of the time within which to submit the assignment. The application must be in writing (email is acceptable) and must set out the grounds on which deferral is sought. Please indicate in your request how much additional time you need. An assignment submitted after the fixed or extended time for submission shall incur a penalty to be calculated as follows:  where the assignment is submitted not more than 5 working days late, the penalty shall, for each working day that it is late, be 5% of the maximum assessment available for the assignment; or  where the assignment is more than 5 working days late, a mark of zero shall be awarded. School of Business and Law TSM2202 16 English Language Proficiency (ELP) ECU is implementing a raft of procedures and support to assist all students to develop and demonstrate appropriate standards of English language proficiency (ELP). As part of the process, ECU is seeking to ensure that each student receives feedback on ELP on all written assessments showing performance against ECU ELP standards. This ELP measure will be included in your Turnitin marking feedback for assignment 1. Low proficiency Developing proficiency Moderate Proficiency High Proficiency Sentence Structure X Word Use X A detailed version: