Assessment Type:
Research Project – 2500 + 10% word report – individual assessment
Purpose: This assessment is designed to allow students to research current alternative theoretical approaches in strategic management, and evaluate them in terms of suggested benefits, but also identify and explain their limitations.
Topic: Alternative Approaches to Strategic Management
Task Details: Students are to research and identify three different approaches to Strategic Management, and compare and contrast them, particular focussing on suggested benefits, implementation issues and limitations.
Students should identify at least one organisation where each approach has been implemented, and evaluate the success of the approach. Students should draw some supported conclusions as to the viability of each approach, and present their research, analysis and conclusions in a professionally presented report.
Research requirements: Students need to support their analysis with support from the text and a minimum of 10 suitable, reliable, current and academically acceptable sources – this should include at least 4 academic journal articles. Students should demonstrate an understanding of the validity of other sources and the information gained from them, e.g. the information found on a corporate website is only like to present the positive elements. The articles in Section 2.6 above may be used if relevant, but better research marks will be awarded to students who do their own independent relevant research.
word report format – Word .doc or .docx Title page, executive summary, table of contents, appropriate headings and sub-headings, recommendations, reference list (Harvard – Anglia style), attachments if relevant. Single spaced, font Times New Roman 12pt, Calibri 11pt or Arial 10pt
Marking Guide: Analysis 30% Research – extent and application 30% Findings/conclusions 20% Presentation 20%
Additional information
MGT302 Strategic Management
Alternative Approaches to Strategic management
A report – 2500 words – a min of 10 suitable references – follow Harvard guidelines – say 7-8 pages text.
Format:
Title page
Executive summary
Table of contents
Introduction
- Current standard linear approach, shortcomings etc
3 different approaches to Strategic Management
-stakeholder approach
- dynamic capabilities
- sustainable approach
Give examples and detail (1-2 pages each)
Conclusions
- Viability of each approach,
- Suggested benefits
- Implementation issues
- Limitations
Reference List.