Assessment 2 Rubric Assignment 2: Marketing planning and mix development Levels of Achievement CriteriaHigh DistinctionDistinctionCreditPassFail B2B target market behaviour evaluation and marketing mix recommendations / 40 marks 85 to 100 % Excellent description of the buying behaviour associated with the chosen customer segment. Demonstrates in depth understanding and application of relevant buyer behaviour theories and concepts, with excellent use of relevant supporting literature. Clear and logical recommendations for the marketing mix made on the basis of the clear understanding of buyer behaviour. 75 to 84 % Good description of the buying behaviour associated with the chosen customer segment. Demonstrates sound understanding and application of relevant buyer behaviour theories and concepts, with good use of relevant supporting literature. Logical recommendations for the marketing mix made on the basis of the clear understanding of buyer behaviour. 60 to 74 % Reasonable description of the buying behaviour associated with the chosen customer segment. Demonstrates reasonable understanding and application of relevant buyer behaviour theories and concepts, with some supporting literature. Reasonable recommendations for the marketing mix made on the basis of the some understanding of buyer behaviour. 50 to 59 % Some relevant description of the buying behaviour associated with the chosen customer segment. Demonstrates some understanding and application of relevant buyer behaviour theories and concepts, with limited supporting literature. Some recommendations for the marketing mix made on the basis of the some understanding of buyer behaviour. 0 to 49 % Minimal relevant description of the buying behaviour associated with the chosen customer segment. Little demonstration of understanding or application of relevant buyer behaviour theories and concepts, without appropriate supporting literature. Limited recommendations for the marketing mix made on the basis of the behavioural understanding. B2C target market behaviour evaluation and marketing mix recommendations / 40 marks 85 to 100 % Excellent description of the buying behaviour associated with the chosen customer segment. Demonstrates in depth understanding and application of relevant buyer behaviour theories and concepts, with excellent use of relevant supporting literature. Clear and logical recommendations for the marketing mix made on the basis of the clear understanding of buyer behaviour. 75 to 84 % Good description of the buying behaviour associated with the chosen customer segment. Demonstrates sound understanding and application of relevant buyer behaviour theories and concepts, with good use of relevant supporting literature. Logical recommendations for the marketing mix made on the basis of the clear understanding of buyer behaviour. 60 to 74 % Reasonable description of the buying behaviour associated with the chosen customer segment. Demonstrates reasonable understanding and application of relevant buyer behaviour theories and concepts, with some supporting literature. Reasonable recommendations for the marketing mix made on the basis of the some understanding of buyer behaviour. 50 to 59 % Some relevant description of the buying behaviour associated with the chosen customer segment. Demonstrates some understanding and application of relevant buyer behaviour theories and concepts, with limited supporting literature. Some recommendations for the marketing mix made on the basis of the some understanding of buyer behaviour. 0 to 49 % Minimal relevant description of the buying behaviour associated with the chosen customer segment. Little demonstration of understanding or application of relevant buyer behaviour theories and concepts, without appropriate supporting literature. Limited recommendations for the marketing mix made on the basis of the behavioural Name Description Rubric Detail Weight 40.00% Weight 40.00% S117 MKT502 CLIENTS AND MARKETShttps://online.cdu.edu.au/webapps/rubric/do/course/manageRubrics?di... 1 of 2 5/5/17, 1:55 pmLevels of Achievement CriteriaHigh DistinctionDistinctionCreditPassFail Report presentation, structure, format, as well as appropriate resources and referencing 85 to 100 % Follows academic rules of writing. Clear and logical structure with appropriate headings and section lengths. Excellent writing style with proper use of grammar and spell checked. Appropriate sources are used and all are accurately cited and referenced using a consistent and appropriate format. 75 to 84 % Generally follows academic rules of writing. Clear and logical structure with appropriate headings and section lengths. Effective writing style with proper use of grammar and spell checked. Appropriate sources are used and most are accurately cited and referenced using a consistent and appropriate format. 60 to 74 % Some effort to follow academic rules of writing. Reasonable structure with appropriate headings and section lengths. Reasonable writing style. In the main a proper use of grammar and spell checked. Appropriate sources are used and most are cited and referenced using a consistent and appropriate format. 50 to 59 % An attempt to follow academic rules of writing. Appropriate headings - section lengths and content might be improved. Reasonable writing style. Grammar and spelling might be improved. Additional resources might be used used. Some attempt at citing and referencing. Inconsistent referncing standards. 0 to 49 % Adherence to academic writing rules has not been demonstrated. Required format has not been followed. Improper referencing style used, text has been pasted in large slices without relevance and proper recognition. Weight 20.00% View Associated Items S117 MKT502 CLIENTS AND MARKETShttps://online.cdu.edu.au/webapps/rubric/do/course/manageRubrics?di... 2 of 2 5/5/17, 1:55 pm