HOW TO USE THIS TEMPLATE: • Download and save as: [your name], [s number], Marketing mix plan 1003MKT • Write your group details onto the title page • Begin at the Target market section. An executive summary is always written last and should be based on your entire plan (i.e., situation analysis and marketing mix plan). • You are to replace all ‘your text here’ sections with your own writing. • Remove the tips shown in bold underlined text or Red text • Update the table of contents before submitting – this will make sure the new page numbers are shown correct. • Fill in the word count on the title page. Word counts under each section are provided as approximates only depending on what strategies you choose will depend on what you write. You have up to 3000 words for this assessment. • Not included in the word count: executive summary, situation analysis (assessment #2), table of contents, anything in a table, reference list. • Remember to correctly fill in a reference list. Ensure you reference correctly in text throughout the document. Marks will be deducted according to the criteria of the assignment, for poor referencing. You can see how to correctly reference by visiting the Griffith University library website: http://www.griffith.edu.au/library/workshops-training/self-help-resources/referencing Marketing Plan for XXXXX Author XXXXXXXXXXXXXXXXX SID XXXXXXXXXXXXXX Author XXXXXXXXXXXXXXXXX SID XXXXXXXXXXXXXX Author XXXXXXXXXXXXXXXXX SID XXXXXXXXXXXXXX Author XXXXXXXXXXXXXXXXX SID XXXXXXXXXXXXXX Word count: 1003MKT Introduction to Marketing Tutor: XXXXXXXXXXXXXXXX   Executive Summary .Place text here. Place text here. Place text here.Place text here. Place text here. Place text here. Place text here.Place text here. Place text here. Place text here. Place text here.Place text here. Place text here. Place text here. Place text here

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Approximately 350-400 Words (remember your Executive Summary is not included in your word count).   Table of Contents Executive Summary 3 Table of Contents 4 Target Market & Positioning 6 Selection of Target Market 6 Positioning Strategy 7 Positioning Strategy and Attributes 7 Perceptual Map/s 7 Marketing Mix Strategies 8 Product/Service 8 Defining the product attributes 8 Price 9 Promotion 9 Place 10 Evaluation and Control 10 Evaluation of Goal/Objective 10 Implementation & Schedule 11 Gantt Chart 11 Conclusions and Recommendations 12 Reference List 13   NOTE: Students embed the information which you submitted for your “SITUATION analysis” (assessment #2) in the below relevant sections. Remember this will not be marked again however, some of the information you have placed in the below sections may impact the decisions you make in reference to your marketing mix strategies (assessment #3). Refine and improve the analysis. It is highly recommended your objectives are guided by SMART principles. Once you have embedded your situation analysis, objectives, target market and completed the marketing mix and associated sections of this document, you will now have a complete Marketing Plan. [Remove the abovered text before submitting]   Target Market & Positioning Selection of Target Market Potential target market 1 Demographics Geographic Psychographic Behavioural Customer Profile 1 Place text here. Place text here.Place text here. Place text here. Place text here. Place text here.Place text here. Place text here. Place text here. Place text here.Place text here. Place text here. Place text here. Place text here Potential target market 2 Demographics Geographic Psychographic Behavioural Customer profile 2 Place text here. Place text here.Place text here. Place text here. Place text here. Place text here.Place text here. Place text here. Place text here. Place text here.Place text here. Place text here. Place text here. Place text here Justify chosen target market Place text here. Place text here.Place text here. Place text here. Place text here. Place text here.Place text here. Place text here. Place text here. Place text here.Place text here. Place text here. Place text here. Place text here Place text here. Place text here.Place text here. Place text here. Place text here. Place text here.Place text here. Place text here. Place text here. Place text here.Place text here. Place text here. Place text here. Place text here Write approximately 200 – 300 words Positioning Strategy Positioning Strategy and Attributes Place text here. Place text here. Place text here. Place text here.Place text here. Place text here. Place text here. Place text here.Place text here. Place text here. Place text here. Place text here.Place text here. Place text here. Place text here. Place text here Place text here. Place text here. Place text here. Place text here.Place text here. Place text here. Place text here. Place text here.Place text here. Place text here. Place text here. Place text here.Place text here. Place text here. Place text here. Place text here Write approximately 100 - 150 words plus include your positioning map/s Perceptual Map/s NOTE: Remember when making decisions for the marketing mix, do not forget who your target market is - ensure your decisions align with your target market. Also do not forget the objectives you have set and aim to achieve (from your situation analysis). [Remove the above red text before submitting] Marketing Mix Strategies Product/Service Place text here. Place text here. Place text here. Place text here.Place text here. Place text here. Place text here. Place text here.Place text here. Place text here. Place text here. Place text here.Place text here. Place text here. Place text here. Place text here Place text here. Place text here. Place text here. Place text here.Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here.Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Defining the product attributes Current Product Attributes Resulting Consumer Benefit Attribute 1 Attribute 2 Attribute 3 Benefit 1 Benefit 2 Benefit 3 Provide a 2-D image of the new product/s with descriptors. Use software, draw or create a mock up of the product. Write approximately 200- 300 words Price Place text here. Place text here. Place text here. Place text here.Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here.Place text here. Place text here. Place text here. Place text here.Place text here. Place text here. Place text here. Place text here.Place text here. Place text here. Place text here. Place text here Write approximately 200 - 250 words Promotion Think how you will use the four tools of promotion: advertising, sales promotion, public relations and personal selling. Your message should be consistent. all the media used. Remember to link back target market and how will this enable you to achieve your objectives> Place text here. Place text here. Place text here. Place text here.Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here.Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here.Place text here. Place text here. Place text here. Place text here.Place text here. Place text here. Place text here. Place text here.Place text here. Place text here. Place text here. Place text here Place text here. Place text here. Place text here. Place text here.Place text here. Place text here. Place text here. Place text here.Place text here. Place text here. Place text here. Place text here.Place text here. Place text here. Place text here. Place text herePlace text here. Place text here. Place text here. Place text here.Place text here. Place text here. Write approximately 300 - 400words Place Place text here. Place text here. Place text here. Place text here.Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Evaluation of Goal/Objective Objective Metric Timing Responsibility Outcome A Text Text Text Write approximately 200words Implementation & Schedule Place text here. Place text here. Place text here.Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Write approximately 100 – 150 words Gantt Chart (EXAMPLE ONLY) Conclusions and Recommendations Place text here. Place text here. Place text here. Place text here.Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. Place text here. 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Place text here. Place text here.Place text here. Place text here. Place text here. Place text here.Place text here. Place text here. Place text here. Place text here.Place text here. Place text here. Place text here. Place text here Approximately 200 Words   Reference List Place alphabetical reference here. Place alphabetical reference here. Place alphabetical reference here. Place alphabetical reference here. Place alphabetical reference here. Place alphabetical reference here. Place alphabetical reference here. Place alphabetical reference here. Place alphabetical reference here. Place alphabetical reference here. Place alphabetical reference here. Place alphabetical reference here. Place alphabetical reference here. Place alphabetical reference here.