Individual Written Essay in OPSM 2000 (30%) Sem 1, 2017 Due 02 May, 2017 at 11:59pm to Turnitin (3000 words max) +/- 10% You are the Chief Executive Officer of a large multinational retailer with a broad portfolio of consumer products, each with its own supply chain. You have been invited by the local Chamber of Commerce to write an essay in their newsletter on the key supply chain processes, activities, functions and issues of any ONE of the products of your company. In your essay, you need to introduce and detail the product, its physical characteristics, packaging, storage, and nature of its demand, usage, and end-users. Critically describe the nature of rival substitute products and companies, its end to end supply chain, the nature of its raw materials and suppliers, and the product’s production and operations processes and activities. Also describe its delivery to your shelves for retail customers and markets, and associated customer services including reverse logistics if any. See below for the criteria standard matrix. Due to be submitted to Turnitin on 2nd of May 2017 at 11:59pm and written feedback provided on the submitted paper via Turnitin. Note that it is your responsibility to keep a copy of each assessment task that is submitted.