Assessment2 AssessmentType: Purpose: PersonalBranding(Individual) The aimofthisassignmentistoallowthestudentstodeveloptheirpersonalbrandingtosupporttheminfindingajob/businessprospectaftergraduation.ThiscontributestolearningOutcomesa,c,dande. Thisassignmentwillrequire the studentstodevelop,refineanddeploytheir“personalbrand”throughthemostappropriatesocial mediachanneltosupporttheminfindingajoborbusinessprospectaftergraduation.Therearetwopartsfortheassignments: 1.PersonalBrandplanning&socialmediaprofile(15%) a.Thestudentsneedtothinkaboutthejob/businesstheywanttopursueaftergraduation,usingatleasttwojobadvertisements,investigatetherequirementsforthejob.PleaseuseanAustralianjobportal forthisresearch(www.seek.com.auorwww.careerone.com.au). b.Conductpersonal onlinepresence(googlethemselvesforthis),evaluatewhetehrornotpotentialemployers/businesspartnerswouldgettheright impression,whyorwhynot? c. ThestudentsneedtoinvestigateFOUR socialnetworkingsiteswhichmightbesuitablefor publishingtheirprofile,choosetwoofthemandgivereasons. d.Setupprofileonthechosennetworkingsitesasselectedinpointcabove. e.Writeareportabouttheabovefindings(pointato d). Suggestedstructure: Part1:Futurejob/businessproject Inthissection,thestudents needtodescribethejobprospectthey wanttopursueandwhattherequirementsforthe jobsare Part2:Self-Analysis Inthissection,thestudents needtodescribetheirfindingsoftheironlinepresence,anddiscuss whetheror nottheircurrentprofilefitswouldimpressthefuture employers.PresenttwoSWOTanalysesanddiscusswhatpersonalbrandtheywanttodevelopinordertoattractpotentialemployers. Part3:Social NetworkingProfile Inthissection,thestudents needtodescribeanddiscusstheirprofileinthetwosocialmedianetworkingsitesoftheirchoices.Explainwhythe twositesarechosenandhowtheprofileareappropriately presented(coherent)andhowtheyareabletoprovideclearimageandpositioningofthe personalbrandthey aretryingtodevelop.Pleaseprovidethescreenshotsoftheirprofile. Part4:Conclusion Presentation:1500words–correctly referenced.Studentsshoulduselogicalparagraphingandmayuseheadings toimprovecommunication.Times NewRoman12pt,Calibri11ptorArial10pt,1.5lines spacing,Harvard(Anglia)referencing. MarkingGuide:Thefollowing applies tosubmissions Part1:Describeoffuture jobbusinessprospect(15%) Part2:Self-Analysis(20%) Part3:Socialnetworkingprofile(30%) Part4:RecommendationandConclusion(10%) Presentation:reportformatandreferencing(15%)