ASSIGNMENT BRIEFING NOTES MRKT19038 MARKETING RESEARCH Assignment 3: Data analysis report Weighting: 30% Due: 30th May 2017, 3pm AEST Length: 1000-1500 words Your task 1. Read Case 12.2 p. 349 Global Motors Descriptive and Inference Analysis from the Burns and Bush 2014, Marketing Research 7/e, Pearson, Essex, UK textbook. 2. After reading the case study, use the SPSS datafile GlobalMotors.sav, provided in Moodle under the link “Assessment 3” to answer all the questions of the case study listed on p. 351 of the prescribed textbook. Check the case study hints on the Burns and Bush website. 3. Create a well presented report of your findings. The report should include: • Title page • Executive summary • Table of contents • Answers to the questions: display the table sand figures and include an explanation of what they mean. Please use Calibri or Arial 12 point font and single line spacing throughout your report. No more than 25 pages should be submitted and no appendices should be included. Submission • Submission: All assignments should be submitted online through the MRKT19038 Moodle site. • Plagiarism: All reports will be checked by Turnitin to compare the report to other sources and will provide students and lecturers with a similarity score for the report. Although there will be some similarity because of the SPSS tables, your discussion and interpretation of the data should be completely your own. • Extensions: Requests for an extension of the deadline for this assignment need to be submitted through the Assignment Extension System (AES). Requests for reasons not mentioned in the CQUniversity Assessment of Coursework Procedures policy and not supported by appropriate evidence will not be considered. For example, if you have been sick for 2 days before the assignment is due, you need to submit your request in Page 2 of 3 the AES by the due date for the assignment and upload a medical certificate dated the day(s) of the sickness. 
 Planning ahead Please have your access to SPSS organised by Week 6. This may be through the on-campus computers or through purchasing your own copy: • You can buy the SPSS software http://www.hearne.com.au/Software/SPSS-Grad- Packs-for-Students-by- IBM/Pricing?product=SPSS%20Grad%20Packs%20for%20Students%20by%20IBM&c urrency=AUD®ion=AU&version=Statistics%20Base%20Grad%20Pack%20v22&cla ss=Student&platform • or from http://studentdiscounts.com/6monthversions.aspx • or from the CQU bookshop http://bookshop.cqu.edu.au/details.asp?ITEMNO=0990678389289 • or download a version for 14-day trial from https://www14.software.ibm.com/download/data/web/en_US/trialprograms/W110742E0 6714B29.html • or download the PSPP alternative free statistical analysis software at your own risk from http://www.gnu.org/software/pspp/ (for more info on this, have a look at some YouTube videos on PSPP). Make sure you have practiced the weekly tutorial activities from Weeks 10-11 before you attempt this assessment. Page 3 of 3 Assessment criteria and grading Marking sheet Student Name: Student ID Number: Criteria Max. Marks Mark Comments Report structure and presentation 2 Statistical analyses/interpretation of findings: • Question 1 • Question 2 (a) • Question 2 (b) • Question 3 (a) • Question 3 (b) • Question 4 • Question 5 • Question 6 6 2 2 2 2 4 5 5 Total 30