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data collection mode is critical for conducting successful quantitative business research. This task will
help you achieve the learning objectives with regard to: identify a business opportunity for research;
synthesise literature; apply appropriate methods; plan and design a research project; identify and justify
appropriate quantitative research methodologies; and discuss ethical issues for business research.
Marking criteria
Marking
criterion Weighting Exemplary Proficient Incomplete
Backgound
outline and
identification of
key variables
and description
of
measurement
properties
5
Demonstrates clear understanding of
the differences between dependent
and other variables; the identification,
description and measurement of
variables is sophisticated and
parsimonious, with no gaps in logic or
depth of coverage. Clear background
outline.
All variables are correctly
identified, specified and
measured. Some gaps in
accuracy and/or logic or
parsimony. Some lack of
clarity for background outline.
Variables are unclear,
poorly specified and there
are several weaknesses in
measurement. Poor
outline of background.
Hypotheses,
conceptual
framework and
justification
5
A clear, comprehensive conceptual
framework is developed, with detailed
justification provided. Hypotheses flow
logically from the framework, with no
gaps in the relationship between the
conceptual framework and the
hypotheses
A clear conceptual framework
is developed, but there are
gaps in the justification of this
framework and/or in the
specification of hypotheses
that explore the conceptual
framework
Poor articulation of a
conceptual framework for
the study; limited or weak
justification of the
framework. Hypotheses
are loosely or poorly
connected to the
conceptual framework
Questionnaire
with justification
10
The questionnaire demonstrates a
strong understanding of the
techniques and principles of design,
and these are fully explored in the
justification provided
Some gaps in the design of
the questionnaire and/or in
the justification provided
Poorly designed
questionnaire, with
significant gaps in the
justification provided for
the design
Description of
sampling
design, mode
of data
collection and
research plan
10
Sampling design, data collection and
the research plan demonstrate a
sophisticated understanding of
principles and techniques, with no
gaps in logic or coverage of
methodological issues
Some gaps evident in
sampling design and/or data
collection and/or research
planning. The study can be
delivered satisfactorily, but
there are likely to be
limitations in the efficacy of the
results obtained
Poor description of
sampling design and/or
data collection mode/s.
The research plan
demonstrates several
weaknesses in the ability
to complete the research
study satisfactorily
Written
expression and
presentation
5
Quality of written expression and
presentation conforms fully to
academic standards relating to clarity
of expression, syntax, grammar and
punctuation. No gaps in referencing
technique using the APA 6 referencing
system
Some gaps evident in the
quality of written expression
and presentation. Further
work needed in report writing
technique, including correct
referencing
Poor ability in report
writing, with several gaps
in the quality of written
expression and
presentation
Creativity and
originality of
ideas
5
The report demonstrates a high level
of original thinking and creativity in the
formulation of the conceptual
framework for the study, the research
questions, and the methods used and
the research plan
The report satisfactorily
addresses the task and there
is some evidence of original
and creative thinking.
However, for the most part,
the report applies existing
conceptual frames and
associated methods
Little or no evidence of
original and creative
thinking