SBM3202 Leadership & Governance: ASSIGNMENT 2 Assignment 2 Due Week 11 The assignment is based on the case study “PATAGONIA” (pp. 157) of the textbook: Manning, G. and Curtis, C. (2015). The Art of Leadership. McGraw Hill, New York. You should read, and carefully analyse, the case and respond to the issues presented in, and hidden behind, the case scenario within the context of a professionally developed report. Based on the case scenario, you should address the following questions in your report. Case study is provided on home page of the unit on OLS along with the assignment brief. 1) Using the coursework on community (Lecture 2b), teamwork (Lecture 4), ethics (Lecture 5), and diversity (Lecture 6), and the reading ‘Value of Values’, explain the importance of values for todays’ organisations (4) 2) Detail how a company’s values can play an important role in attracting and retaining top employees (4) 3) Deepen the provided case study on Patagonia with extra research on the company and company leadership (2) 4) Explain what values are important at Patagonia, how they are used to try and attract a certain type of employee, and whether or not this is successful (3) 5) Spelling, grammar, presentation, structure and referencing (2) Assignment Specifications of the Report Length: 2-3000 words, not including title page, abstract, foot notes, and references. Use of scholarly sources: You will need to use at least five (5) scholarly books/articles/reports, in addition to any materials that have already been assigned for the course. Format and layout: Typewritten using a 12-point Times New Roman font and 1” margins throughout. Reports should include a cover page (for individual assignment) provided in Docs/Forms on the unit page on OLS. Report should include a 150-word abstract summarizing the contents of the report. All pages except the cover page should be numbered consecutively with numbers appearing at the bottom of each page. Citations and references: All sources should be cited parenthetically in the text and included in a reference list at the end of the paper according to American Psychological Association style guidelines provided on OLS. In APA citation style, all sources cited parenthetically in the text must appear in the reference list and all sources appearing in the reference list must be cited parenthetically at least once in the text. Submitting the Completed Report Post your assignment to OLS as an MS-Word file titled SBM3202_YOURLASTNAME_REPORT.doc. A Note on Scholarly Sources Appropriate research/theory sources for this assignment include:  Scholarly books written on leadership and change management  Academic research papers published in peer-reviewed journals  Case organisation’s website  www.business-ethics.com You can locate appropriate sources by using on-line databases (EBSCO, Google Scholar etc) available to you. You are welcome--indeed encouraged--to include company product reports, brochures and articles on your bibliography, but these citations do not count towards the minimum number of scholarly citations. You should present information and evidence from, and cite, at least five (5) relevant academic references (absolute minimum requirement) beyond the textbook.