Charles Sturt University Subject Outline MKT501 201730 SM I-8 February 2017-Version 1 Page of 1 19 MKT501 - Marketing Management Session 1 2017 Faculty of Business, Justice and Behavioural Sciences School of Management and Marketing Internal Mode Welcome to a new session of study at Charles Sturt University. Please refer to the University’s (http://student.csu.edu.au/study/acknowledgement-of-country). Acknowledgement of Country This subject outline is accessible through mobile devices from . http://m.csu.edu.au Subject Coordinator Ali Syed Email [email protected] Phone 0399357975 Campus Other Building/Room number To be advised. Consultation procedures Any questions concerning the teaching of this subject can be made by contacting your Subject Lecturer. Lecturer Name : Deborah D'Cruz Lecturer Email : [email protected] Email is the best option. Please send a brief message regarding the issue and include the subject name and subject code in your email ?it really helps to know which class you belong to, before I respond to your query. If your query is urgent then meet with your respective Course Coordinator on Level-4. Class times and location General Timetable as below will be available at the following website before the start of 201730 semester, which can be accessed on any Mobile Phone or IPAD: https://csutimetable.au.studygroup.com/Melbourne/ If you cannot contact your Subject Coordinator, please contact your teaching team using the contact details and consultation procedures provided on your Interact2 subject site. What is your subject about? A brief overview Marketing is an enterprise-wide opportunity for any organisation to understand its customers and the markets they might wish to participate in. Marketing Management is concerned with identifying, entering and developing markets and aligning the organisation's resources to achieve its goals. This subject will introduce students to key ideas, philosophies and theories that make marketing an essential activity in any organisation. Specifically, students will investigate marketing's origins and how marketing can be contextualised in the organisation as a platform to align the organisation's goals with market demand. The subject will also encourage students to investigate and discuss how marketing, contemporary marketing and customer issues can be managed in the current environment. Learning outcomes On successful completion of this subject, you should: be able to assess and explain the nature of marketing and marketing management inCharles Sturt University Subject Outline MKT501 201730 SM I-8 February 2017-Version 1 Page of 2 19 contemporary organisations; be able to find relevant and important information about organisations, their industries and marketplaces from secondary sources; be able to evaluate the key marketing aspects of segmentation, targeting and positioning (STP) and be able to analyse an organisation's approach to STP; be able to apply the marketing mix and aspects of branding and positioning to a specific target market and be able to evaluate competitors' programs; and be able to discover and evaluate how contemporary issues of environment, social media and other technology, society and Corporate Social Responsibility (CSR) might affect marketing. Pass Requirements You must obtain a total mark of at least 50% in order to pass this subject. Additionally you must obtain a mark of at least 18 out of 20 in order to pass the Plagiarism Quiz. Failure in this quiz will automatically lead to a fail grade for the subject irrespective of the marks obtained in all other assessments. To be eligible for the grade AA you must have submitted all assessment items in this subject . If you choose not to complete an assessment item and receive an overall mark between 45 and 49 and a mark at lease 18 out of 20 in Plagiarism Quiz then you will not be granted an AA. Key Subjects Passing a key subject is one of the indicators of satisfactory academic progress through your course. You must pass the key subjects in your course at no more than two attempts. The first time you fail a key subject you will be 'at risk' of exclusion; if you fail a second time you will be excluded from the course. The (https://policy.csu.edu.au/view.current.php?id=00250) sets out the Academic Progress Policy requirements and procedures for satisfactory academic progress, for the exclusion of students who fail to progress satisfactorily and for the termination of enrolment for students who fail to complete in the maximum allowed time. Assumed knowledge Academic integrity means acting with honesty, fairness and responsibility, and involves observing and maintaining ethical standards in all aspects of academic work. This subject assumes that you understand what constitutes plagiarism, cheating and collusion. If you are a new student we expect you to complete the modules called Academic Integrity at CSU (https://interact2.csu.edu.au/webapps/blackboard/execute/courseMain?course_id=_16412_1&task=true&src=). Prescribed Text Pride, William, Ferrel, OC, Lukas, Bryan, Shembri, Sharon and Outi, Nininen (2015) Marketing Principles: 2nd Asia Pacific Edition, Cengage Australia, ISBN: 9780170254793. The textbooks required for each of your enrolled subjects can also be found via the Student Portal (http://student.csu.edu.au/study/study-essentials/textbooks) page. Textbooks Subject and Assessment Schedule Schedule Session Week Week Commencing Topics Learning activities 1 27 February Customer focused marketing 1 Charles Sturt University Subject Outline MKT501 201730 SM I-8 February 2017-Version 1 Page of 3 19 Session Week Week Commencing Topics Learning activities Plagiarism Quiz Opens 2 06 March Marketing planning and strategy Market research and information system 2 3 Assessment 2 is due 12 March 2017 3 13 March Consumer behaviour 4 4 20 March Target markets and relationship marketing 5 5 27 March Business markets and buying behaviour 6 1 April 2017 - 16 April 2017 Mid-Session Break Assessment 3 is due 6 April 2017 6 17 April The power of branding Market oriented product decisions 7 8 Plagiarism Quiz due on 23 April 2017 7 24 April Developing and managing goods and services 9 8 01 May Market oriented pricing decisions 10 9 08 May Market oriented distribution decisions 11 10 15 May Market oriented promotion decisions 12 11 22 May Developing and managing IMC Expanding the Marketing MIX 13 14 Assessment 5: final contributions of weekly discussion forums due by 24 May 2017 Charles Sturt University Subject Outline MKT501 201730 SM I-8 February 2017-Version 1 Page of 4 19 Session Week Week Commencing Topics Learning activities 12 29 May Revision Assessment 4 is due 29 May 2017 5 June 2017 - 16 June 2017 Examination Period - No exam in this subject. Subject Content We will cover several topics in the subject. These are listed as follows; Topic 1: Consumer focus marketing Topic 2: Marketing plannning and strategy Topic 3: Market research and information systems Topic 4: Consumer behaviour Topic 5: Target markets and relationship marketing Topic 6: Business markets and buying behaviour Topic 7: The power of branding Topic 8: Market oriented product decisions Topic 9: Developing and managing goods and services Topic 10: Market oriented pricing decisions Topic 11: Market oriented distributions decisions Topic 12: Market oriented promotion decisions Topic 13: Developing and managing the IMC Topic 14: Expanding the Marketing mix Please study the online modules pertaining to each of the above topics provided in the subject's interact site. Subject Delivery Class/tutorial times and location If you are enrolled in an internal offering of this subject, your class times can be found at Timetable @ (http://timetable.csu.edu.au). If you are enrolled in the online offering of the subject, this CSU timetable will not apply. Find out how to use Timetable @ CSU via the Student Portal Class (http://student.csu.edu.au/study/study-essentials/timetable) page. TimetableCharles Sturt University Subject Outline MKT501 201730 SM I-8 February 2017-Version 1 Page of 5 19 Learning, teaching and support strategies You are expected complete your Online Topic modules and read your textbook chapters each week. More resources and materials will be provided to you during the session to help you complete your assessments. The Topic Modules for this subject have been written specifically to guide you through the sections (and questions) of the prescribed textbook relevant to each topic. For each topic there are hyperlinks to resources, case studies and online lectures. These can be accessed through your Interact 2 site. You should check the Interact2 Site at least weekly for postings, announcements, lecture information and other resources that will assist your studies or additional information and resources vital to your success in the subject. You are expected to learn from your peers through the discussion boards- sharing theory and experiences each week (as part of the requirements for Assessment Five) You will also have face to face classes with your peers and your lecturer- a schedule will be available in the time table website. Studying at university does not mean studying alone. Take advantage of collective wisdom and post your questions to the Discussion Tool on Interact2. The second assessment task in this subject is designed to identify students who are not engaged in the subject and are therefore at risk of failure or withdrawal. If you do not complete your first assessment you may receive an email or phone call from me. To get started in this subject, I suggest you begin preparing for your first assessment in week 1 of the session. This is a small progressive assignment, which you must start early in week 2 and submit late in week 3.This assessment will help you meet and support other online students as well as practise your online communication and assignment writing and submission skills. To help me to support your journey in the subject I will be keeping an eye on your access of the I2 site in the early weeks of the session. I may contact you if you haven’t had much engagement with the site, just to make sure things are under control. It is helpful to have a small task to complete early in the session, so that you have a focus in the subject from the very first day. Thus, I have set a brief assessment due in week 3. If you don’t attempt this assessment, I may contact you by email to have a chat about study and ask whether you are having any issues. Information on effective time management is available on the CSU Learning Support website via the following link: student.csu.edu.au You can also contact an adviser through Student Central on the following number: 1800 275 278 (or from outside Australia). +61 2 6933 7507 Library Services The CSU Library website provides access to online material and print, using Primo Search to find online journal articles, eBooks, hardcopy books from CSU Library (see Library Manager for Interlibrary Loan Requests), company & government reports, eJournals, dissertations, theses, newspapers including Business & Financial newspapers in Factiva (See Business & IT Journal Databases), and other reference resources (eg. Australian Bureau of Statistics, Australian standards, online encyclopaedias & dictionaries to be read on the computer). You will also find library guides, Subject Reserve for any readings eg. ITC100, ACC100, etc., and online assistance to help you use the Library's resources such as Ask a Librarian – Live Chat and Ask a Librarian - Web Form. You can find Library Services on both the SGA library online catalogue: http://primo.unilinc.edu.au/primo_library/libweb/action/search.do?vid=SGACharles Sturt University Subject Outline MKT501 201730 SM I-8 February 2017-Version 1 Page of 6 19 The SGA library online catalogue allows students to Sign In, My Account shows student’s current library record including all books on loan, Renew your borrowed books online before the due date, also Search and Request all books in the SGA library, even if unavailable due to high demand from students. Students can Request books when all books are on loan to other students. When the requested book is returned to the SGA library, the student who requested the book receives an email immediately to pick up the book from the SGA library. View your library record online 24/7 at the above web link for SGA library. And also CSU Library online: - CSU Library Services including Primo Search & Subject Reserve http://student.csu.edu.au/library online with 24/7 access, online and video tutorials in research skills, finding journal articles for assignments, topic analysis, download Endnote referencing program and many other online library services to help you successfully complete your assignments for all CSU courses. - Powerful search engine from National Library of Australia to access many http://trove.nla.gov.au/ different online resources on any subject from one search. Contact Details for renewing loans, locating books and other information: SGA Melbourne Library: Marian Lees - Director, Library Services Ph: (03) 9935 7921 Email: (mailto:[email protected]) [email protected] Library Help Friendly and quick assistance is available. Ask for help http://student.csu.edu.au/library/help-contacts finding information and navigating the library's extensive eResources. Online Tutorials http://student.csu.edu.au/library/study-research/training-tutorials-videos Learn how to: • use Primo Search to find eReserve material and journal articles • search journal databases and web resources for information for your assessments • identify appropriate sources of information and peer reviewed material, and evaluate resources. Bookmark your Subject Library Resource Guide Subject Library Guides are a great way to get started with research. Each online guide is tailored to a specific area of study, including Accounting, Business & Information Technology outlining how to research in your area and where to look for information. http://libguides.csu.edu.au/ Academic Learning Support Assistance Visit the learning support website for advice about assignment preparation, academic reading and note-taking, referencing, and preparing for exams at: http://student.csu.edu.au/study You may also contact: Name: Monique Moloney Email: (mailto:[email protected]) [email protected] Phone: (03) 9935 7919 Name: Bethany Winkler Email: (mailto:[email protected]) [email protected] Phone: (03) 9935 7953 Name: Gail Ekici Email: (mailto:[email protected]) [email protected] Sturt University Subject Outline MKT501 201730 SM I-8 February 2017-Version 1 Page of 7 19 Phone: (03) 9935 7965 For appointments, please see Reception at Level 1. Queries regarding the content of this subject should be directed to your subject lecturer. Residential school You are not required to attend a residential school for this subject. Your workload in this subject This subject code is an 8 point subject. The CSU Subject Policy states that a standard 8 point subject should require you to spend up to 160 hours engaged in the learning and teaching activities. These activities include the time spent in preparation for assessment, including study for examinations, tests, and assignment preparation. The following is a recommended breakdown (depending on individual student) of the hours allocated for successful completion of this: Each week you should spend around 9 - 11 hours studying this subject – obviously some weeks may require more time than others depending on how you work – but the following is a guide for your information. Face to face classes 3 hours Preparation of answers to topic review questions 3 hours Online quiz for reinforcement of learning 1.0 hour Participation in weekly online forum discussion 1.0 hour Preparation of assessment items 2 hours Assessment Items Item number Title Type Value Due date* Return date** 1 Plagiarism Quiz Assignment Satisfactory/Unsatisfactory 23-Apr-2017 - 2 Corporate objectives and approaches to marketing Assignment 15% 12-Mar-2017 04-Apr-2017 3 Markets segments and decision making Assignment 35% 06-Apr-2017 02-May-2017 4 Evaluating marketing strategy and recommendations Assignment 40% 29-May-2017 20-Jun-2017 5 Discussion Forum Contribution Assignment 10% Variable Variable * due date is the last date for assessment items to be received at the University ** applies only to assessment items submitted by the due date Assessment item 1 Plagiarism Quiz Value: Satisfactory/Unsatisfactory Due date: 23-Apr-2017Charles Sturt University Subject Outline MKT501 201730 SM I-8 February 2017-Version 1 Page of 8 19 Return date: - Submission method options Interact2 Test Task Undertake and complete the online quiz covering questions related to plagiarism and referencing. Students may attempt the Plagiarism Quiz multiple times in order to achieve the passing score of 18 from 20. The quiz will remain open until the end of week 6. We strongly encourage all students to complete and pass this quiz prior to submitting other assessments. Rationale To ensure students are aware of plagiarism and referencing standards. Marking criteria Students must obtain a mark of at least 18 from 20 in order to pass this quiz. Failure in this quiz will automatically lead to a fail grade for the subject irrespective of the marks obtained in all other assessments. Assessment item 2 Corporate objectives and approaches to marketing Value: 15% Due date: 12-Mar-2017 Return date: 04-Apr-2017 Length: 600 quality words Submission method options Alternative submission method Task This assessment is designed to engage you in the subject and to begin to develop an understanding of central issues in marketing. It will also be the start of the discussion and comparison with your peers on topics of the marketing concept and market management, and starts the process of the marketing audit. In 3 sections of 200 words each (or less), incorporating the theoretical concepts into your discussion from the first two chapters of the text, and with the use of secondary research, discuss the following concepts and apply to your selected organisation: Identify the concept of corporate objectives and evaluate an organisation with information available in the public domain. Discuss marketing orientation concepts (i.e. the marketing concept, the selling concept or production concept) Explain with examples which concept your organisation follows. What is your organisation's core marketing strategy? Discuss the strengths and weaknesses of the current marketing strategy and explain how this strategy will help your organisation reach its corporate objectives. More information on how to complete this assessment will be provided on Interact 2. Rationale This assessment assesses the following learning outcomes:Charles Sturt University Subject Outline MKT501 201730 SM I-8 February 2017-Version 1 Page of 9 19 be able to assess and explain the nature of marketing and marketing management in contemporary organisations; be able to find relevant and important information about organisations, their industries and marketplaces from secondary sources. Marking criteria Criterion: The various skills to be assessed Fail (0-49%) Pass (50-64%) Credit (65-74%) Distinction (75-84%) High distinction (< 85%) Communication Skills This is about the presentation of the work including: Structure, Format, Grammar, including images Value 15% Poor grammar, spelling, punctuation, concepts were not clear, no paragraphs or formatting- no images, tables or illustrations Some grammatical errors, sentences were clear and complete clear structure and formatting using headings, and sub headings, some illustrations and diagrams, but not explained and only decorative Minor grammatical errors, sentences were clear and complete, structure and format were used to aid the reader including diagrams, tables and images, that were relevant to argument, but were still not fully explained or described Free of grammatical errors Structure and format were clear Sentences were well constructed. Language was concise. Excellent use of diagrams, images and tables that were both visually appealing as well as clearly relevant and explained Free of grammatical errors Structure and format were clear, logical and consistent. Sentences were well constructed. Exceptional use of diagrams, images and tables, clearly relevant, explained and insightful links made Theoretical analysis skills This criterion is about defining, describing and evaluating the concepts that were found when researching the topic Value 35% Concepts were not defined, described or evaluated, mainly listed without explanation Concepts were defined, there was an attempt to provide descriptions with examples to explain, limited analysis Clear and relevant definitions and descriptions with examples, some attempt to develop analysis by comparing and contrasting of concepts Clear definitions, descriptions with examples and analysis of concepts with comparison, with clear evaluations and conclusions Clear definitions, descriptions with examples and analysis of concepts with highly insightful and perceptive comparisons, evaluations and conclusions Application skills This criterion is about linking theory to a specific context, explaining how it There was no or limited application to the case study, no examples Case study was described and identified. The context was connected briefly to Case study was described and identified. The context was connected to theory with Case study described and identified and insightful evaluations were made. The context was connected to theory with clear, creative and logical links. There were relevant, well supported market discussions with Case study described and identified and insightful evaluations were made. The context was connected to theory with exceptional, logical and imaginative links. The market discussions were highly relevant , realistic andCharles Sturt University Subject Outline MKT501 201730 SM I-8 February 2017-Version 1 Page of 10 19 Criterion: The various skills to be assessed Fail (0-49%) Pass (50-64%) Credit (65-74%) Distinction (75-84%) High distinction (< 85%) relates to a product/company and making recommendations Value 40% provided no recommendations theory, but the discussion was not well supported by arguments clear links. There were relevant market discussions explicit connections to theoretical arguments supported with explicit connections to theoretical arguments Referencing Skills This criterion was about the application of APA 6th referencing Value 10% There was limited or no attempt at in text or end of text referencing There was an attempt to apply referencing, but style and application were inconsistent and some points remain unreferenced Referencing applied. However style/application was inconsistent with some errors in text/reference list Both the in text and end reference list were consistent in terms of style and application of APA6. Both the in text and end reference list were consistent in terms of style and application of APA6. Referencing apparent in all places where expected. Presentation Report format should be used for Assessment One. However, you do not need to include an executive summary for the first assessment. Use an abbreviation of the questions as your section headings: i.e. (1) Corporate Objectives, (2) Market Orientation, (3) Core Marketing Strategy Referencing should use APA 6th edition- see CSU library for tutorials and guide. Assessment item 3 Markets segments and decision making Value: 35% Due date: 06-Apr-2017 Return date: 02-May-2017 Length: 2500 words Submission method options Alternative submission method Task The next stage of the marketing audit is for you to consider the market for your organisation and evaluate the opportunities and threats that exist for your chosen organisation. NB: if you have a number of markets it is a good idea to focus on just one. Incorporating theoretical concepts into your discussion from chapters 2, 4, 5 and 6 (are these in relation to the new or the old version of the book) of the text, and with the use of other theoretical sources and secondary research, please discuss the following:Charles Sturt University Subject Outline MKT501 201730 SM I-8 February 2017-Version 1 Page of 11 19 1. Briefly describe the industry market for your organisation and evaluate current trends in: a. Growth b. Profitability c. Macro environment ( PESTLE factor) 2. Outline and examine the major market segments for your organisation and identify your primary, and secondary target markets 3. Discuss the level of involvement your primary segment is likely to have towards your organisation in terms of the decision making . 4. Describe the nature of competition in your industry. Explain and analyse your organisation’s place in the market by comparing and contrasting its strengths and weaknesses to your main competitor. 5. Taking into consideration the primary segment, their level of involvement and the competition, create a positioning map for the market place. More information on how to complete this assessment will be provided on Interact 2 Rationale This assessment assesses the following learning outcomes: be able to find relevant and important information about organisations, their industries and marketplaces from secondary sources; be able to evaluate the key marketing aspects of segmentation, targeting and positioning (STP) and be able to analyse an organisation's approach to STP. Marking criteria Criterion :The various skills to be assessed Fail (0-49%) Pass (50-64%) Credit (65-74%) Distinction (75-84%) High Distinction (85-100%) Communication Skills This is about the presentation of the work including: Structure, Format, Grammar, including images Value 15% Poor grammar, spelling, punctuation, concepts were not clear, no paragraphs or formatting- no images, tables or illustrations Some grammatical errors, sentences were clear and complete clear structure and formatting using headings, and sub headings, some illustrations and diagrams, but not explained and only decorative Minor grammatical errors, sentences were clear and complete, structure and format were used to aid the reader including diagrams, tables and images, that were relevant to argument, but were still not fully explained or described Free of grammatical errors Structure and format were clear Sentences were well constructed. Language was concise. Excellent use of diagrams, images and tables that were both visually appealing as well as clearly relevant and explained Free of grammatical errors Structure and format were clear, logical and consistent. Sentences were well constructed. Exceptional use of diagrams, images and tables, clearly relevant, explained and insightful links made Theoretical analysis skills This criterion is about defining, describing and Concepts were not defined, described or evaluated, mainly Concepts were defined, there was an attempt to provide Clear and relevant definitions and descriptions with examples, Clear definitions, descriptions with examples and analysis of Clear definitions, descriptions with examples and analysis of concepts with highlyCharles Sturt University Subject Outline MKT501 201730 SM I-8 February 2017-Version 1 Page of 12 19 Criterion :The various skills to be assessed Fail (0-49%) Pass (50-64%) Credit (65-74%) Distinction (75-84%) High Distinction (85-100%) evaluating the concepts that were found when researching the topic Value 30% listed without explanation descriptions with examples to explain, limited analysis some attempt to develop analysis by comparing and contrasting of concepts concepts with comparison, with clear evaluations and conclusions insightful and perceptive comparisons, evaluations and conclusions Application skills This criterion is about linking theory to a specific context, explaining how it relates to a product/company and making recommendations Value 40% There was no or limited application to the case study, no examples provided no recommendations Case study was described and identified. The context was connected briefly to theory, but the discussion was not well supported by arguments Case study was described and identified. The context was connected to theory with clear links. There were relevant market discussions Case study described and identified and insightful evaluations were made. The context was connected to theory with clear, creative and logical links. There were relevant, well supported market discussions with explicit connections to theoretical arguments Case study described and identified and insightful evaluations were made. The context was connected to theory with exceptional, logical and imaginative links. The market discussions were highly relevant , realistic and supported with explicit connections to theoretical arguments Referencing Skills This criterion was about the application of APA 6th referencing Value 15% There was limited or no attempt at in text or end of text referencing There was an attempt to apply referencing, but style and application were inconsistent and some points remain unreferenced Referencing applied. However style/application was inconsistent with some errors in text/reference list Both the in text and end reference list were consistent in terms of style and application of APA6. Both the in text and end reference list were consistent in terms of style and application of APA6. Referencing apparent in all places where expected. Presentation Report format should be used for Assessment Two. However, you do not need to include an executive summary for the second assessment Use an abbreviation of the questions as your section headings: i.e. (1) Industry trends, (2) Market segments overall, (3) Primary segment and decision making, (4) Competition, (5) Positioning map for organisation Referencing should use APA 6th edition- see CSU library for tutorials and guide Assessment item 4 Evaluating marketing strategy and recommendations Value: 40% Due date: 29-May-2017 Return date: 20-Jun-2017Charles Sturt University Subject Outline MKT501 201730 SM I-8 February 2017-Version 1 Page of 13 19 Length: 3000 words Submission method options Alternative submission method Task The final stage of the marketing audit is for you to evaluate how well the marketing mix of the organisation is performing for your chosen organisation. NB: as before, if you have a large range of product offerings, it is a good idea to focus on just one. Incorporating theoretical concepts into your discussion from chapters 7-14 and with the use of other theoretical sources and secondary research, please discuss the following: 1. Outline and describe the 8 marketing mix concepts theoretically and apply the components to one of your products offerings. As part of your application be sure to explain and evaluate all of the 8ps’ of marketing (product, prices, promotion, distribution, partnerships, people, processes and physical evidence). 2. Given your evaluation of your overall marketing strategies, the competition and broader contemporary issues facing marketers today, provide recommendations for your organisation. Your recommendations should focus on each of the 8ps and illustrate how contemporary issues may impact on your organisation and its marketing strategy. For example, for this report, contemporary issues may include, but are not limited to, Corporate Social Responsibility, social media interactions, advances in technology, ethical concerns, environmental concerns and globalisation etc. More information on how to complete this assessment will be provided on Interact 2 Rationale This assessment assesses the following learning outcomes: be able to apply the marketing mix and aspects of branding and positioning to a specific target market and be able to evaluate competitors' programs; and be able to discover and evaluate how contemporary issues of environment, social media and other technology, society and Corporate Social Responsibility (CSR) might affect marketing. Marking criteria Criterion :The various skills to be assessed Fail (0-49%) Pass (50-64%) Credit (65-74%) Distinction (75-84%) High Distinction (< 85%) Communication Skills This is about the presentation of the work including :Structure, Format, Grammar, including images Poor grammar, spelling, punctuation, concepts were not clear, no paragraphs or formatting- no images, tables or illustrations Some grammatical errors, sentences were clear and complete clear structure and formatting using headings, and sub headings, some illustrations and diagrams, but not explained Minor grammatical errors, sentences were clear and complete, structure and format were used to aid the reader including diagrams, tables and images, that were relevant to argument, but Free of grammatical errors Structure and format were clear Sentences were well constructed. Language was concise. Excellent use of diagrams, images and tables that were both visually appealing as well as clearly Free of grammatical errors Structure and format were clear, logical and consistent. Sentences were well constructed. Exceptional use of diagrams, images and tables, clearly relevant, explained andCharles Sturt University Subject Outline MKT501 201730 SM I-8 February 2017-Version 1 Page of 14 19 Criterion :The various skills to be assessed Fail (0-49%) Pass (50-64%) Credit (65-74%) Distinction (75-84%) High Distinction (< 85%) Value 10% and only decorative were still not fully explained or described relevant and explained insightful links made Theoretical analysis skills This criterion is about defining, describing and evaluating the concepts that were found when researching the topic Value 40% Concepts were not defined, described or evaluated, mainly listed without explanation Concepts were defined, there was an attempt to provide descriptions with examples to explain, limited analysis Clear and relevant definitions and descriptions with examples, some attempt to develop analysis by comparing and contrasting of concepts Clear definitions, descriptions with examples and analysis of concepts with comparison, with clear evaluations and conclusions Clear definitions, descriptions with examples and analysis of concepts with highly insightful and perceptive comparisons, evaluations and conclusions Application skills This criterion is about linking theory to a specific context, explaining how it relates to a product/company, contemporary issues and making recommendations Value 40% There was no or limited application to the case study, no examples provided no recommendations Case study was described and identified. The context was connected briefly to theory, but the recommendations were not well supported by arguments Case study was described and identified. The context was connected to theory with clear links. There were relevant market discussion and recommendations were supported Case study described and identified and insightful evaluations were made. The context was connected to theory with clear, creative and logical links. There were relevant, well supported recommendations and market discussions with explicit connections to theoretical arguments Case study described and identified and insightful evaluations were made. The context was connected to theory with exceptional, logical and imaginative links. The market discussions and recommendations were highly relevant , realistic and supported with explicit connections to theoretical arguments Referencing Skills This criterion was about the application of APA referencing Value 10% There was limited or no attempt at in text or end of text referencing There was an attempt to apply referencing, but style and application were inconsistent and some points remain unreferenced Referencing applied. However style/application was inconsistent with some errors in text/reference list Both the in text and end reference list were consistent in terms of style and application of APA6. Both the in text and end reference list were consistent in terms of style and application of APA6. Referencing apparent in all places where expected. PresentationCharles Sturt University Subject Outline MKT501 201730 SM I-8 February 2017-Version 1 Page of 15 19 Report format should be used for Assessment Three. You need to include an executive summary for the third assessment, table of contents etc Use an abbreviation of the questions as your section headings and sub- sections for each of the 8ps of marketing and each contemporary issue you are addressing in your report Referencing should use APA 6th edition- see CSU library for tutorials and guide Tip- remember your word count- you will not be able to discuss everything, so choose the most relevant issues given your organisation- be sure to justify your choice as part of your argument. Assessment item 5 Discussion Forum Contribution Value: 10% Due date: Variable Return date: - Length: 200 words (max) Submission method options Interact2 Discussion Board Task Your contribution to learning and that of others is assessed in this unit. While I hope you are able to join the discussions every week, I understand that many of you are busy. For grading purposes, I will mark 10 of your posted topics. You should complete this task weekly as part of your study program- many students find it can be very helpful to have a small task each week to keep them motivated and on track. Learning from the experiences of your peers' also adds a great depth to the subject experience as students come from a range of organisations and industries. For this assessment you are asked to contribute to your online class discussion forums on issues related to marketing. I have made a list of topics for discussion (located at the end of each topic module), but to be dynamic and current, please feel free to discuss any issues or topics that have arisen in the market (for example, a relevant market situation you have seen/read in the news). Marks will be awarded according to the quality of discussions and comment of each post- including theory and application. Of most value are insightful questions, insightful answers, and references to interesting web sites, media and industry reports, that offer resources or contributions to our discussions and helpful tips and advice for tackling problems. Remember you don't have to start a new "conversation" each week- the best forums are the ones where people join in the discussions (called threads) that have already begun that week. Tip: An interesting title for your discussion point can often draw people to the conversation Grade will be awarded at the end of session once all the discussions are completed. Before the due date, collect 10 of your best posts from the trimester. Copy and paste them into a Word Document and upload it into Turnitin. Rationale This assessment is about encouraging students to develop critical thinking and collaborative learning skills Marking criteria Criteria Fail (0-49%) Pass (50-64%) Credit (65-74%) Distinction (75-84%) High Distinction (85-100%)Charles Sturt University Subject Outline MKT501 201730 SM I-8 February 2017-Version 1 Page of 16 19 Criteria (0-49%) Pass (50-64%) Credit (65-74%) (75-84%) (85-100%) Student contribution to online discussion 10 marks No contribution made or contribution does not add to the discussion Contribution is only a description of theoretical concepts and only a description of market based issues Contribution includes discussion of one or two theoretical concepts with comparisons to market based issues Contribution links multiple theoretical concepts and applies them to market based issues Contribution and evaluates contextualises theoretical concepts and critically applies market based issues Presentation Online discussion can use informal language, but logical and clear writing styles should be used. Talk to each other; joining in the discussions rather than just posting a list of theory and examples works best for everyone Think depth of discussion Sources should be cited and links can be a great resource for your fellow students Please do not engage in personal comments and criticism; being controversial with your ideas, to stimulate debate is encouraged, but disrespectful behaviour is not acceptable. Requirements You need to post a minimum of 10 posts throughout the session- final posts are due 24th May- for grading purposes. Assessment Information Learning materials Details of learning materials that support your success in this subject can be found in the Interact2 Subject Site. Referencing Referencing is an important component of academic work. All assessment tasks should be appropriately referenced. The specific details of the referencing requirements are included in each assessment task description. Get referencing style guides and help (http://student.csu.edu.au/library/integrity/referencing-at-csu) to use for your assessments. Plagiarism CSU treats plagiarism seriously. We may use Turnitin to check your submitted work for plagiarism. You can use Turnitin to check for plagiarism (http://student.csu.edu.au/library/integrity/referencing-at-csu/checking) in your assessments before submission. How to apply for special consideration Academic regulations provide for special consideration to be given if you suffer misadventure or extenuating circumstances during the session (including the examination period) which prevents you from meeting acceptable standards or deadlines. Find the form on the Student Portal SpecialCharles Sturt University Subject Outline MKT501 201730 SM I-8 February 2017-Version 1 Page of 17 19 1. 2. 3. 4. 5. 6. 7. 8. (http://student.csu.edu.au/study/academic-advice) Consideration, Misadventure, Advice and Appeals page. Extensions In order to ensure that students who hand their assignments in on time are not disadvantaged, and to enable the lecturer to comply with the requirement to return assignments to the class within 21 days, the following rules about extensions will be strictly enforced: Extensions be granted for online tests, as these have to be done within a specific time cannot frame, after which the answers are released to the class automatically. Computer problems and normal work-related pressures and family commitments do not constitute sufficient reasons for the granting of extensions. If it becomes obvious that you are not going to be able to submit an assignment on time because of an unavoidable problem, you must submit your request for an extension to the Subject Coordinator in writing (email or post) to the due date. prior Requests for extensions will not be granted on or after the due date so you must make sure that any extension is requested prior to the day on which the assignment is due. You are expected to do all you can to meet assignment deadlines. Work and family related pressures do not normally constitute sufficient reasons for the granting of extensions or incomplete grades. If you apply for an extension, you may be asked to email your lecturer on what you have done so far on the assignment. You must be able to provide (such as a certificate from a doctor or documentary evidence counsellor) justifying the need for an extension as soon as practicable - but please note that if the circumstances giving rise to the request for an extension arise on a day when you cannot get documentary evidence, you must still apply for the extension and before the due date submit the documentary evidence afterwards. Given the tight deadlines involved in returning assignments to students and putting feedback on Interact, the maximum extension granted generally will be seven (7) days from the . due date Assignments received more than 10 days after the due date or extension date will not be marked unless the staff member decides otherwise. Items received late will be penalised at 10% of the mark available for the assessment item per day it is late (see below). Note that for purposes of measuring lateness, the 'day' begins just after 00.00 hrs AEST - so an assignment received after midnight of the due date will be penalised 10% for lateness. This rule will be applied to all students uniformly. Penalties for Late Submission The penalty for late submission of an assessment task (without obtaining the Subject Coordinator's approval for an extension) will be: , of the maximum marks allocated for the assessment 10% deduction per day, including weekends task, i.e. 1 day late 10% deduction, or 2 days late 20% deduction. An example of the calculation would be: Maximum marks allocated = 20 Penalty for one day late = 2 marks (so, a score of 18/20 becomes 16/20 and a score of 12/20 becomes 10/20).Charles Sturt University Subject Outline MKT501 201730 SM I-8 February 2017-Version 1 Page of 18 19 If an assignment is due on a Friday but is not submitted until the following Tuesday, then the penalty will be four days (40% deduction or 8 marks in the example above). Submissions more than 10 days late will be acknowledged as received but will not be marked. Resubmission Under normal circumstances resubmission of assessment items will not be accepted for any of the assessments required in this subject. Online Submission Assignments should be submitted through TurnItIn. Please meet with your respective lecturer to enroll in the Turnitin (If you do not receive any email from Turnitin). Assessments such as Blogs, Quizzes and Journals are required to submit in the Interact2. TurnItIn does not accept Excel files and PDF files. Assignment/s must be submitted through Turnitin by midnight (AEST) according to the date mentioned in the subject outline. Postal Submission Under normal circumstances postal submissions will not be accepted for any of the assessments required. Hand Delivered Submission Under normal circumstances hand delivered submissions will not be accepted for any of the assessments required. Feedback Feedback for assessment items will be provided by subject lecturer/s. Assignment Return You should normally expect your marked assignment to be returned to you within 15 working days of the due date, if your assignment was submitted on time. If you submitted your assignment on time but have not returned by the return date, you should make enquiries in the first instance to the subject lecturer. If the subject lecturer is not available, contact Level 1, Reception. Student Feedback and Learning Analytics Evaluation of Subjects CSU values constructive feedback and relies on high response rates to Subject Experience Surveys (SES) to enhance teaching. Responses are fed back anonymously to Subject Coordinators and Heads of Schools to form the basis for subject enhancement and recognition of excellence in teaching. Schools report on their evaluation data; highlighting good practice and documenting how problems have been addressed. You can view a summary of survey results via the Student Portal SES Results (https://student.csu.edu.au/study/subject-experience-survey-results) page. We strongly encourage you to complete your online Subject Experience Surveys. You will be provided with links to your surveys via email when they open three [3] weeks before the end of session. Changes and actions based on previous student feedback The preparation of this subject has taken into account the feedback provided by the students' Online Evaluations and direct communication with students. Charles Sturt University Subject Outline MKT501 201730 SM I-8 February 2017-Version 1 Page of 19 19 Learning analytics in this subject Learning Analytics refers to the collection and analysis of student data for the purpose of improving learning and teaching. It enables the University to personalise the support we provide our students. All Learning Analytics activities will take place in accordance with the CSU Learning Analytics Code of Practice. For more information, please visit CSU’s Learning Analytics (http://www.csu.edu.au/division/student-learning/home/analytics-and-evaluations/learning-analytics) website. Data about your activity in the Interact2 site and other learning technologies for this subject will be recorded and can be reviewed by teaching staff to inform their communication, support and teaching practices. Services and Support (http://student.csu.edu.au) tells you can how you can seek services and support. Your Student Portal These include study, admin, residential, library, careers, financial, and personal support. Develop your study skills (https://student.csu.edu.au/study/skills) with our free study services. We Develop your study skills have services online, on campus and near you. These services can help you develop your English language, literacy, and numeracy. Library Services (https://student.csu.edu.au/library) provides access to the eBooks, journal articles, books, CSU Library and multimedia resources needed for your studies and assessments. Get the most out of these resources by contacting Library staff either online or in person, or make use of the many Library Resource Guides, videos and online workshops available. CSU Policies and Regulations This subject outline should be read in conjunction with all academic policies and regulations, e.g. Student Academic Misconduct Policy, Assessment Policy – Coursework Subjects, Assessment Principles Policy, Special Consideration Policy, Academic Progress Policy, Academic Communication with Students Policy, Student Charter, etc. Please refer to the collated list of policies and regulations relevant to studying your subject(s) (http://student.csu.edu.au/administration/policies-regulations-subjects) which includes links to the (http://www.csu.edu.au/about/policy) – the sole authoritative source of official CSU Policy Library academic and administrative policies, procedures, guidelines, rules and regulations of the University. Subject Outline as a Reference Document This Subject Outline is an accurate and historical record of the curriculum and scope of your subject. CSU's (https://policy.csu.edu.au/view.current.php?id=00267) requires that Subject Outlines Policy you retain a copy of the Subject Outline for future use such as for accreditation purposes.