Semester 1, 2017 Page 1 of 3 Assessments/Marking Scheme/Criteria: Nanakia Mākā/Whakaritenga ASSIGNMENT 2 (30 %) Due date Time Total marks Weighting 26 May 2017 4 pm 110 30% Implementing innovative practices’ within organisations New Zealand’s small business sector accounts for 90% of all businesses most of which operate in the service sector. Tourism plays a significant part in the small business landscape as entrepreneurs have capitalised on the adventure and NZ as a world popular tourist destination. As such New Zealander’s still have that ‘Number 8 wire’ mentality of doing it for your self and seized the opportunity to create ventures and experiences catered for the tourist market. Some creative and innovative ideas have emerged and have become New Zealand icons which include the Bungee jump and the popular Jet Boat rides of Queenstown. Your assignment is to write an essay on an innovative practice or idea that a business or organisation has developed. This can range from innovative systems to a complete new product or service. It must however be within the current field the business operates in and not a new business all together. Your case study should include: 1. The background and history of the business/owner x Beginnings x Growth x Aims 2. What innovative practices/product/service did they implement x Description x Development of idea x Comments on creativity x How was it innovative 3. What was the aim of the initiative? x Goals x Target market x Planning 4. How did it come about and what research was taken to support it? x Planning x Research x Other 5. How did the initiative impact on the organisation? x Results Semester 1, 2017 Page 2 of 3 x Success factors x Challenges x Aims 6. What success did the initiative have on the market? x Competitors x Market share x Growth There is no set format for this report but should be clear and well presented. Semester 1, 2017 Page 3 of 3 ASSIGNMENT 2– MARKING SCHEDULE (30%) Student ID Marking Criteria Standard Marks Your marks Overall Document Presentation and Professionalism 20 Report quality and referencing 10 Readability- Spelling, grammar and referencing 10 Sub total 0 Project proposal contents 90 The background and history of the business/owner x Beginnings x Growth x Aims 15 What innovative practices/product/service did they implement x Description x Development of idea x Comments on creativity x How was it innovative 15 What was the aim of the initiative? x Goals x Target market x Planning 15 How did it come about and what research was taken to support it? x Planning x Research x Other 15 How did the initiative impact on the organisation? x Results x Success factors x Challenges x Aims 15 What success did the initiative have on the market? x Competitors x Market share x Growth 15 Sub total 0 Total 110 0 Weighting 30% 0.00%