ntroduction - title properly worded? - abstract clearly written? - Introduction chapter well organised? - aims and objectives clearly expressed? Corporate and Competitive Appraisal - clear analysis of the external situation, using a framework such as PESTEL - clear analysis of the internal situation - Competitive analysis, considering both direct and indirect competitors - situation been analysed with a SWOT / TOWS or similar Analysis of the situation - Market evaluation including application of analytical techniques (tools such as Ansoff, BCG and PLC) - Gap analysis - analysis conducted clearly - identify at least three subject using at least 8 business model in total - address alternative scenarios? - Are resource availability and constraints appraised? - results interpreted well? Proposed solution to problem - clear assessment of the analysis made, taking into account the findings above? Has the business plan been proposed clearly? - business tools used (such as Strategy Canvas? - resource availability and constraints appraised? - critical assumptions In the analysis discussed? - implications of change for various stakeholders covered? - clear change management plan? 5 year Forecast and Action Plans - Is there a clear vision? - Are the challenges identified? - Are the action plans considered and justified> - Are there clear control measures? NOTE: experts are required to send weekly updates till the deadline date