An unusual trademark case in China when a court in China found in favour of Xintong Tiandi a, seller of leather goods with the name “IPHONE’ on them. Apple lost the argument that the name was recognised as theirs. Why would a country favour copyright / tradeThe legal protection for those who innovate (create new concepts. ideas. products, services etc) is not fit for purpose ? The Essay should be based on the following format: Introduction (10% of marks and 300 words) This should provide the objectives, scope, method and the contextualisation of the discussion. Literature Review and Critical Evaluation (70% of Marks and 1400 words) The legal registration/protection system is to be Identified and critically reviewed Identify ethical issues involved in countries protecting copyright/trademark infringements and references can be made to "greater good" theory The work should include a review of case evidence reviewing the efficacy of the protection to the innovator to be considered Conclusion (10% of marks and 300 words) This should provide ‘end’ statements commenting on the achievement of the objectives statedfdht