Syed_Sohail-s0277466- ASSESSMENT_ITEM_- _2_SUBMISSION_LINK- [campus].docx by Syed Sohail . FILE TIME SUBMITTED 12-APR-2017 04:11PM SUBMISSION ID 798259678 WORD COUNT 2084 CHARACTER COUNT 13941 36886_SYED_SOHAIL_._SYED_SOHAIL-S0277466- ASSESSMENT_ITEM_-_2_SUBMISSION_LINK- _CAMPUS__446951_1050560920.DOCX (25.18K) 1 2 3 4 5 6 7 8 9 10 11 12 FINAL GRADE 13/40 Syed_Sohail-s0277466-ASSESSMENT_ITEM_- _2_SUBMISSION_LINK-[campus].docx GRADEMARK REPORT GENERAL COMMENTS Instructor PAGE 1 PAGE 2 Comment 1 This should include key discussions and key f indings f rom your report. This sounds like an introduction. > PAGE 3 PAGE 4 Comment 2 A brief of the university’s current marketing strategies should be provided here. PAGE 5 Comment 3 You need to identif y some main trends and f igures of the higher education industry here, not just about the selected university. PAGE 6 Comment 4 So who are the target customers? For example, one of the target segments you are expected to work out is: " domestic students, aged 18-21, living in Sydney, enjoying their hometown university atmosphere." The discussions of segmentation and targeting must be logically connected together. Please review these theories. Be reminded that segmentation enables the university to identif y dif f erent groups of customers in the market – this accordingly assists the university to choose what most suitable customers groups to serve (targeting). Comment 5 Not clear and oversimplif ied. You need to obtain research evidence to support your analysis, not making a general assumption. Comment 6 Please provide ref erences f or all the inf ormation you took f rom other sources. PAGE 7 Comment 7 This is a common sense, not a piece of research evidence. Comment 8 This is a common sense, not a piece of research evidence. Comment 9 This is a common sense, not a piece of research evidence. Comment 10 What is the implication f or your selected uni? Comment 11 This is a common sense, not a piece of research evidence. PAGE 8 Comment 12 Not clear. What are the outstanding values the uni has provided to its students? What is the current position of the university in the market? PAGE 9 PAGE 10 CRITERION 1 Title page, table of contents and abstract: 2 marks CRITERIA 2 Background: 4 marks CRITERIA 3 Market summary and demand assessment: 4 marks CRITERIA 4 Segmentation and target market: 4 marks GRADING FORM: MARKETING FOR MANAGERS_1 SYED SOHAIL . 13 1.5 2 2 CRITERIA 5 Current marketing mix analyses: 4 marks CRITERIA 6 PEST analyses: 4 marks CRITERIA 7 Competitor analyses: 4 marks CRITERIA 8 SWOT analyses: 4 marks CRITERIA 9 1 0.5 0.5 1 0.5 Value and brand positioning analyses: 4 marks CRITERIA 10 Conclusion: 2 marks CRITERIA 11 Citation, language, format and references: 4 marks 0.5 1.5 2 6% SIMILARIT Y INDEX 0% INT ERNET SOURCES 0% PUBLICAT IONS 6% ST UDENT PAPERS 1 6% EXCLUDE QUOTES ON EXCLUDE BIBLIOGRAPHY ON EXCLUDE MATCHES OFF Syed_Sohail-s0277466-ASSESSMENT_ITEM_- _2_SUBMISSION_LINK-[campus].docx ORIGINALITY REPORT PRIMARY SOURCES Submitted to Central Queensland University St udent Paper