Project Design Proposal Assignment-2 Lecturer Name: RajyaLakshmi Gaddipati Subject Name: ITC-504 Interface Usability Student Name: Ponnaganti Suresh Student Id: 11584127 1 of 8 Project Design Proposal Interface Usability Design Manager: 2 of 8 Table of Contents Overview ................................................................................................................................... 3 Design Aims ............................................................................................................................... 3 Scope ......................................................................................................................................... 3 Design Outline ........................................................................................................................... 3 Objectives and Outputs .............................................................................................................. 3 Key Assumptions ....................................................................................................................... 3 Proposed Evaluation Methods ................................................................................................... 4 3 of 8 Overview This proposed designs aims at building a customer-centric online gift e-commerce website to increase sales and maximize purchases. The design objectives include a portal that performs sales, marketing, and customer service functions to maximize returns; the website should be easy to manage and maintain. The scope is a web interface that enriches the customer experience and is able to integrate seamlessly with other functions including interaction, social media, payment, and customer record management. Design Aims To build a fast, attractive, easily navigable e-commerce website that requires the shortest time to complete purchases, such as five minutes to conclude a purchase and enhances customer interaction. To encourage customer interaction while at the site so the dual roles of customer service and feedback can be undertaken from the website (Huang, & Benyoucef, 2013). The design and feel should be an incentive for customers to make purchases without any hassle and meet company goals that include increased sales and profits as well as customer retention (Yoo, Kim, & Sanders, 2015). The website should seamlessly combine and meet both the functional and non-functional requirements for the business and the customer as well (Chiu, Wang, Fang, & Huang, 2012). Further, the design aims at maximizing the returns on investments for constructing the website and lead to increased sales from existing and new customers Scope The website will be a user friendly, easy to use website where customers can view products, zoom in to images, make comparisons and social media buttons, as part of the website functional requirements. The web site will enable catalogue browsing and management, allow customers easily browse products, create their accounts, and manage their orders. The website will also offer options for shipping and tracking shipping, offer a hassle free checkout method that integrates with the most common payment gateways and also allow for easy site maintenance and management (Chłodnicki, & Zieliński, 2009). 4 of 8 Design Outline The e-store will have a landing page (home page) where the customer will see some of the popular products and services images and a brief description and prices displayed prominently on the centre of the home page. The images will be dynamic (flash based) so they keep changing and providing information about different product categories. On top will be links to major product categories that will be links to other web pages. On the bottom of the home page will be links to specific information, including social media links, information about the company, a link to information about the e store and special offer links. The left side will have a single pane where customers’ (or admin) can log in for existing customers. The diagram below shows the wife-frame for the website home page 5 of 8 Objectives and Outputs Objective Output Metric Enhance company sales Generate more and double sales made in previous month 2500 clients Increase sales conversion rate 50% Increase Improve sales support 2500 clients Marketing portal Generate more qualified leads 60% increase Educate visitors on products 200 new visitors daily Increased lead conversion rate 30% conversion rate of leads into buyers Customer support More customers served 2000 customers daily Fast transactions Complete purchase in FIVE minutes Customer satisfaction >80% customer satisfaction Improve operations Optimized and automated work flows Management objective Integration Integrate with accounting, inventory, and social media Automatic updating Grow revenue and profits Maximize ROI ROI of >80% 6 of 8 Key Assumptions The e-commerce website will perform functions of a traditional store, plus more. The design also will add more features to the online application for the gift shop hence customers will be able to access more services from the store Proposed Evaluation Methods The evaluation will be based on the DECIDE framework that entails determining goals, exploring some questions, select a method for evaluation, have practical issues identified. Then a decision is made on how to handle ethical issues, before finally evaluating, analysing, interpreting and presenting the results. The website will be developed using an iterative process where there is continuous testing and updating to ensure the final product fully meets practical user requirements (Lewis, Dobbs & Veerapillai, 2009). User testing will be done through usability testing in both natural settings where users test it and using analysts and consultants to critique the design. The elements to be tested and feedback obtained using the iterative process include the ease of learning, use efficiency, error frequency and severity, memorability, and subjective satisfaction among the test groups. The evaluation will involve experts testing the e-commerce interface and giving feedback that then are incorporated into the development using the iterative process (Sommerville, 2016). 7 of 8 References Chiu, C., Wang, E., Fang, Y., & Huang, H. (2012). Understanding customers' repeat purchase intentions in B2C e-commerce: the roles of utilitarian value, hedonic value and perceived risk. Information Systems Journal, 24(1), 85-114. http://dx.doi.org/10.1111/j.1365-2575.2012.00407.x Chłodnicki, M., & Zieliński, M. (2009). Creating Value by Designing: Economic and Business Perspectives. JOURNAL OF INTERNATIONAL STUDIES, 2(1), 89-98. http://dx.doi.org/10.14254/2071-8330.2008/2-1/10 Huang, Z., & Benyoucef, M. (2013). From e-commerce to social commerce: A close look at design features. Electronic Commerce Research And Applications, 12(4), 246-259. http://dx.doi.org/10.1016/j.elerap.2012.12.003 Lewis, W. E., Dobbs, D., & Veerapillai, G. (2009). Software testing and continuous quality improvement. Boca Raton: Auerbach Publications. Sommerville, I. (2016). Software engineering. 10th Ed. Pearson Education Limited. New York Yoo, C., Kim, Y., & Sanders, G. (2015). The impact of interactivity of electronic word of mouth systems and E-Quality on decision support in the context of the emarketplace. Information & Management, 52(4), 496-505. http://dx.doi.org/10.1016/j.im.2015.03.001