Assessment item 5
Discussion Forum Contribution
Value: 10%
Due date: Variable
Return date: -
Length: 200 words (max)
Submission method options
Interact2 Discussion Board
Task
Your contribution to learning and that of others is assessed in this unit. While I hope you are able to join the discussions every week, I understand that many of you are busy. For grading purposes, I will mark 10 of your posted topics. You should complete this task weekly as part of your study program- many students find it can be very helpful to have a small task each week to keep them motivated and on track. Learning from the experiences of your peers' also adds a great depth to the subject experience as students come from a range of organisations and industries.
For this assessment you are asked to contribute to your online class discussion forums on issues related to marketing. I have made a list of topics for discussion (located at the end of each topic module), but to be dynamic and current, please feel free to discuss any issues or topics that have arisen in the market (for example, a relevant market situation you have seen/read in the news). Marks will be awarded according to the quality of discussions and comment of each post- including theory and application. Of most value are insightful questions, insightful answers, and references to interesting web sites, media and industry reports, that offer resources or contributions to our discussions and helpful tips and advice for tackling problems.
Remember you don't have to start a new "conversation" each week- the best forums are the ones where people join in the discussions (called threads) that have already begun that week.
Tip: An interesting title for your discussion point can often draw people to the conversation
Grade will be awarded at the end of session once all the discussions are completed.
Before the due date, collect 10 of your best posts from the trimester. Copy and paste them into a Word Document and upload it into Turnitin.
Rationale
This assessment is about encouraging students to develop critical thinking and collaborative learning skills
Marking criteria
Criteria Fail (0-49%) Pass (50-64%) Credit (65-74%) Distinction (75-84%) High Distinction (85-100%)
Student contribution to online discussion
10 marks No contribution made or contribution does not add to the discussion Contribution is only a description of theoretical concepts and only a description of market based issues Contribution includes discussion of one or two theoretical concepts with comparisons to market based issues Contribution links multiple theoretical concepts and applies them to market based issues Contribution evaluates and contextualises theoretical concepts and critically applies market based issues
Presentation
Online discussion can use informal language, but logical and clear writing styles should be used.
Talk to each other; joining in the discussions rather than just posting a list of theory and examples works best for everyone
Think depth of discussion
Sources should be cited and links can be a great resource for your fellow students
Please do not engage in personal comments and criticism; being controversial with your ideas, to stimulate debate is encouraged, but disrespectful behaviour is not acceptable.
Requirements
You need to post a minimum of 10 posts throughout the session- final posts are due 24th May- for grading purposes.