write a report on " consumer generated content" as a current issue in hospitality field. Understand and analyse current issues affecting hospitality operations from a managerial position; Critically evaluate a range of contemporary ideas, practices and priorities for hospitality professionals; Evaluate and apply research into current issues in hospitality; Make a research-informed assessment of the likely future direction of one key aspect of the hospitality industry; Plan and execute a substantial research-based project relating to current issues in the hospitality industry;