Executive Summary The entire study provides deep insight on a particular business communication issue. Verbal model of communication has been selected as the specific issue. With the help of verbal communication process both the sender and the receiver can maintain direct conversation with each other. Various components of verbal communication imply speech, telephonic, dialogue, video and so on. While discussing every aspects of verbal communication the importance of Berlo’s SMCR Communication Model has also been depicted.   Table of Contents 1. Introduction: 3 2. Business communication issue: 3 2.1 Speech: 3 2.2 Video and demonstration: 4 2.3 Telephonic conversation: 5 2.4 Conversation through dialogue: 5 3. Conclusion: 6 4. References: 7 Appendix: 9   1.Introduction: Business communication consists of three major aspects that include verbal communication, written communication and electronic business communication. In this specific study verbal communication has been chosen as the selected business communication issue. By using Berlo’s SMCR Communication Model the study has focused on highlighting how messages are transmitted from a proper source to the receiver with the help of various verbal communication tools. One of the most significant positive aspects of verbal communication is that both the sender and the receiver can get immediate feedback from each other. 2. Business communication issue: Various types of verbal communications include speech, video, telephonic, conversation through dialogue and so on. If an individual fails to maintain effective verbal communication by using these tools, the communication process can be affected negatively. 2.1 Speech: In order to maintain an effective verbal business communication, speech is the most important aspect that enables both the sender and receiver to understand each others’ point of views (Bovee & Courtland, 2012). As per Berlo’s SMCR Communication Model, communication skill is highly important to transmit the message to the mind of receiver. Berlo’s SMCR Communication Model implies that the speech of an individual would be effective only when the receiver can understand the message properly and give the proper feedback to the sender. As per the communication model of Berlo, it can suggest that an individual by using a proper source transmits the message through a proper channel to the receiver. In this specific case, speech is the source that can be transmitted to the receiver with the help of specific channel (Guffey & Loewy, 2012). Here, the capability of hearing and observing the speech can be considered as the proper channel. If the receiver can understand the message, it will reflect on the attitude of that particular individual. 2.2 Video and demonstration: Video and demonstration is one of the most recognizable ways of verbal business communication. With the help of visual aid, the speaker can draw the attention of people constantly. The receiver on the other hand, does not feel monotony with the visual effect. Berlo’s SMCR Communication Model implies that without having a fluent skill of demonstration the sender would not be able to transmit the message to the proper destination effectively. With the rapid progress of video, the speaker should have the capability to describe the entire slide simultaneously (Ma et al., 2013). Otherwise, the viewers would not be able to relate the message with video clips. In this kind of situation, Berlo’s SMCR Communication Model plays a major role. By using this particular model, the sender should use the proper source by improving body language and communication skill for the demonstration of visual aids. The video content can be considered as the message that can be transmitted to the receiver through power of observation to the receiver (Uysal & Heidarpour, 2012). If the receiver can observe that video and relate the visual clips and demonstration with video contents, the attitudes of receiver can provide a positive vibe. As a result, internal communication in between the encoder and decoder would be effective automatically. 2.3 Telephonic conversation: The method of telephonic conversation is different from video or dialogues. In this particular mode of verbal communication, the sender and receiver cannot view each other while maintaining conversation (Baldwin, Bommer & Rubin, 2012). Therefore, the entire process of communication method can become a serious issue if the encoder and the decoder fail to clarify their message properly. Berlo’s SMCR Communication Model is very much effective in this specific case. The Communication skill of the sender is the primary source. Based on the communication skill the person can transmit the message to the receiver by hearing properly (Bull & Brown, 2012). If the receiver fails to hear the message of sender the entire process of business communication would become a major issue. In telephonic conversation the receiver would not be able to show their feedback through attitude or facial expression. Therefore, voice is the only tool with the help of which the sender would get to know whether the entire conversation has become effective or not (Conrad & Newberry, 2012). At the same time, as per Berlo’s SMCR Communication Model, the receiver cannot use observation as their medium of channel of transmitting message. The receiver can provide necessary feedback by hearing and feeling the tone of voice. 2.4 Conversation through dialogue: Dialogue is the only way of verbal business communication, where both the sender and receiver can give equal participation for making the process of communication successful. This particular method enables the two communicators to make face-to-face conversation (Keyton et al., 2013). As a result, both the sender and the receiver can provide immediate feedback to each other. This kind of communication method is most suitable for most of the business organizations where employees and the employers can make interpersonal communication. Berlo’s SMCR Communication Model implies that communication skill, attitude and body language of an individual are the primary sources for this type of verbal communication. In order to transmit the message to the receiver the sender tends to use observation as the major tool. If the receiver fails to observe and hear the message of that individual the entire process of business communication would be failed (Lutgen-Sandvik & Tracy, 2012). If the receiver tends to provide an immediate response to the encoder, the process of business communication would not create any issue. Similarly, if the senders fail to communicate properly and to convince the receiver, the entire process of business communication would fail (Basil et al., 2013). Therefore, dialogue making is one of the most suitable ways to maintain verbal communication with each other. 3. Conclusion: Issues related to business communication are the major concern of this specific study. In order to communicate with two or more than two individual, Berlo’s SMCR Communication Model is very applicable. Among the three modes of business communication process the importance of verbal communication is most prominent. Verbal communication enables the participants to maintain direct conversation with each other. In this specific study, various classifications of verbal communication such as speech, dialogues, telephonic have been depicted. At the same time, the contribution of Berlo’s SMCR Communication Model while maintaining verbal communication has been portrayed in the specific study. References Baldwin, T. T., Bommer, W. H., & Rubin, R. S. (2012). Managing organizational behavior: What great managers know and do. Basil, M., Basil, D., Deshpande, S., & Lavack, A. 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