write solutions to the following question not more than 200 words each. QUESTION-1: When are you influenced by rational advertising appeals and emotional advertising appeals? Cite examples from commercials that have made an impact. Which of the industry examples in the chapter have resonated with you and why? Identify a company and discuss how they motivate the consumer to purchase the product. QUESTION-2: Discuss how a marketer should consider a consumer self-concept when marketing cosmetics. What kinds of personality types do luxury products appeal to? How is information search affected by personality? Discuss.. Why do marketers seek to create brand personalities? When is this effective? QUESTION-3: Identify a brand extension and discuss how exposure, attention and integration processes can influence the effectiveness of the extension. Do you think that superstores that specialise in one type of product such as hardware or office supplies run the risk of overloading consumers with too much information? Why or why not? Identify and use discuss some widely used techniques to gain and hold consumers attention. QUESTION-4: Do you think customer loyalty schemes are effective? Justify your answer in terms of learning theory. How is it possible for consumers to learn without direct exposure? Why is rehearsal important for consumer memory? How can marketers encourage this? QUESTION-5: As a new marketing manager for a brand of toothpaste, what could you do to affect potential consumers’ attitudes and behaviours towards your brand relative to the market leader, Colgate? Explain why a favourable attitude towards study at a university may not lead to a student to enrol at a university. NOTE: TWO REFERENCES ARE REQUIRED FOR EAVH QUESTION BUT REFERENCES ARE NOT INCLUDED IN THE WORD COUNT MAKE SURE THAT REFERENCES MUST BE BELOW TEN YEARS FROM THE CURRENT YEAR.PLEASE MAKE SURE THAT PLAGIARISM MUST BE UNDER 10%. NOTE : SOLUTIONS MUST BE DELIVER LIKE BELOW QUESTION-1 ANSWER REFERENCES QUESTION-2 ANSWER REFERENCES SO THAT I CAN UNDERSTAND EASILY. YOU CAN ALSO PLEASE PASTE THE QUESTION NUMBER AND QUESTION ABOVE THE SOLUTION .