2,000 words written report OR 10-15 minute recorded presentation (30 marks)
A website as a communication tool enables organisations to connect globally with individuals, other organisations and communities. However, organisations need an understanding of how to successfully utilise the online world and to successfully target their ******iences. In this task, you are to produce a report, either written or a recorded presentation (PowerPoint, Prezi or other form of slide presentation), on what an organisation needs to understand when developing a website to successfully target and engage their ******iences. You can research and write this from the perspective of an organisation in your study area or intended career. Some points to consider in your report include:
Benefits of a website for the organisation.
Understanding ******iences, purpose and objectives of the organisation and website.
Writing for the website - content, style, language etc.
Potential problems - intellectual property rights, privacy, online fr****** etc.
You are required to research and include at least five (5) reputable references in the report. Any information that you take from external sources must be referenced and a reference list included, either at the end of the written report or on the final slide of the recorded presentation. The additional inclusion of journal articles is highly recommended. You are to use the APA (American Psychological Association) style of referencing in your report.
The report is required to be worked on and submitted in groups of three. All group members are required to contribute equally to the final result. In exceptional circumstances students may be permitted to submit the assessment as an individual. Please contact the Course Coordinator if you believe your situation to be genuinely problematic. If there are any problems or concerns regarding your group, such as a group member not taking their share of the task or they become unavailable for whatever reason, you need to contact the Course Coordinator or your local teaching staff for immediate advice.
On-campus students are to seek group members from within their class. On-campus students are required to arrange meeting times to complete this task.
Distance students are to use the Group Report Forum to seek group members. If you arrange a group, make sure you advise the Course Coordinator. If you cannot locate members, the Course Coordinator will put you with other students. Distance students should maintain regular contact with the course Moodle site and group members through Zoom, Wiggio or Skype, email and/or phone.
The Group Report Forum is for all students to share questions/problems/ideas. Click on the following link for tips on working in a group.
FORMAT AND STYLE
Written reports should meet the following format and style specifications:
Report structure of report: Title page, Table of Contents using the MS Word automatic table structure, Executive summary, Analysis with your own headings (and if appropriate subheadings), Conclusion, Reference list.
11 or 12 point font size with headings 13 and subheadings 12 and bold. This is only a guide - the important aspect is that your report looks professional.
Single or 1.5 line spacing.
Have paragraphs of no more than four or five sentences and use bullet points where appropriate (do not overuse them and make sure you introduce them).
Ensure information from sources is paraphrased and not quoted (direct quotes are rarely used in reports).
Use third person. ('It is' not 'I'; 'It can be shown that', not "I have shown'. Click here for tips on writing in the third person)
Dictionary - Australian English (Macquarie or Oxford Australian).
Access the textbook for further information on how to write and structure a report. You can also access the Academic Learning Centre website for assistance. Click the following link for a report from a previous term.
The written report should be uploaded to Moodle as a Word document. The report will be marked according to the report criteria sheet.
Only one member of the group should upload the report for marking.
Recorded presentations should meet the following format and style specifications:
Presentation must include a slideshow and a voice over.
Slides to include a Title page, Introduction, Analysis with your own headings, images etc., Conclusion, Reference list.
Keep the text on slides to a minimum.
You may have to resize photo/graphics quality to reduce the overall size of the presentation.
All images and photos need to be attributed (referenced).
The script for the presentation must also be uploaded to Moodle as a Word document so it can go through Turnitin to be checked for plagiarism.
You will be uploading two pieces of assessment - the recorded Powerpoint presentation AND the script as a Word document to Moodle. The report will be marked according to the report criteria sheet.
Only one member of the group should upload the report for marking.
https://moodle.cqu.edu.au/mod/assign/view.php?id=******
Student id: s****************** Pass******************182