CASE STUDY ASSIGNMENT EVALUATION FORM (30%) Poor Passable Excellent 1 Source Problems (5%) 1 2 3 4 5 6 7 8 9 10 2 Secondary Problems (10%) - clarity of definition - comprehensiveness 1 2 3 4 1 2 3 4 5 6 7 5 6 7 8 9 10 8 9 10 3 Analysis (45%) - application/integration of conceptual frame - data analysis (financial, marketing, or other case evidence) - use of critical reasoning skills 1 2 3 4 1 2 3 4 1 2 3 4 5 6 7 5 6 7 5 6 7 8 9 10 8 9 10 8 9 10 4 Alternative Strategies (10%) - level of development (generic, sub-generic, specific) - range of alternatives explored - relevance to problems 1 2 3 4 1 2 3 4 1 2 3 4 5 6 7 5 6 7 5 6 7 8 9 10 8 9 10 8 9 10 5 Recommended Alternative (15%) - is justification convincing? - use of theory/research evidence to justify 1 2 3 4 1 2 3 4 5 6 7 5 6 7 8 9 10 8 9 10 6 Implementation (5%) - clarity of definition 1 2 3 4 5 6 7 8 9 10 7 Overall Presentation Standard (10%) - structure and organisation - writing mechanics - proof reading - bibliography/referencing 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 5 6 7 5 6 7 5 6 7 5 6 7 8 9 10 8 9 10 8 9 10 8 9 10