In preparing your written case brief, please use the following standard format, with headings for each of the following sections: 1. Problem Statement. You should provide a brief statement of the key problem in the case. Be sure to focus on a problem - not a symptom. Typically this is not more than 2-3 sentences. You should focus on one problem - even if the case has more than one. AII of your subsequent analysis should be directly related to this problem. 2. Situation Analysis and Anticipation. Summarize the key factors of the situation that drive your subsequent recommendation and implementation. Don't list all the facts. Situation analysis could include assessment of each of the 5 C's (customers, competition, company and context). Focus on facts that are relevant to the problem statement. 3. Recommendation. Describe and explain in depth what is your recommendation and why you have opted for it. 4. Implementation Plan. Develop a plan for implementing the alternative you recommend. The implementation should be practical, consider the costs and benefits, and include some type of time frame. These are essential elements and sometimes require making some assumptions - make the assumptions necessary to put forth your plan. Points 1 and 2 should take a max of 1 page. At least 1 full page should be given to points 4 and 5. Make sure the case write-up is easy to read and follow. Consider using bullets, headings, etc. Case briefs must not exceed 2 one-side pages, 1 and ½ spacing, times new roman 11 pt. In addition, you can have more pages in exhibits, graphs, and spreadsheets of figures.