1 MKTG216 - Consumer Demographics Group Presentation Marking Guide: The overall marking guide is based on what is specified in the Group Project Instruction –  The group presentation will mainly be assessed by the effectiveness of the presentation by all members of the group. It is expected that each group will make an oral presentation of up to 10 minutes on the main findings in the Group Report using Power Point slides (or a similar tool). All members of the group are expected to contribute to the oral presentation. Same marks for the oral presentation will be awarded to all members of the group. Total Marks: 10 Marks 10 marks 8-9 marks 6-7 marks 5 marks Less than 5 marks Structure and clarity of the presentation Presentation is exceptionally well- structured in the way that it greatly enhances and facilitates the effective presentation of the main findings. Presentation is well-structured in the way that it enhances and facilitates the presentation of the main findings. Presentation is reasonably clearly structured and all the main findings are presented in a structured way. Presentation is reasonably structured and all the main findings are presented in a reasonably structured way. Minor problems are evident. Presentation is not well structured, which affects the effectiveness of the presentation of the main findings. Major problems might be evident. Main findings All main findings are exceptionally well formulated and very eloquently and effectively communicated throughout the presentation. All main findings are well formulated and effectively communicated during the presentation. All main findings are reasonably well formulated and effectively communicated during the presentation. Most of the main findings are reasonably formulated and communicated during the presentation. Minor problems are evident. Some findings are formulated and communicated during the presentation. Major problems are evident. Supporting material/data All main findings presented were supported by an exceptionally wide range of materials and based on very extensive research and data analysis. All main findings presented were supported by a wide range of materials and based on extensive research and data analysis. All main findings presented were supported by a reasonable range of materials and based on reasonable research and data analysis. Most of the main findings presented were supported by the materials based on basic research and data analysis. Minor problems are evident. Some of the findings presented were supported by limited materials from sources of references and based on limited research and data analysis. Major problems are evident. Effectiveness of communication and delivery Delivery techniques used in the presentation make the main findings very compelling, and all presenters appear very confident. Delivery techniques used in the presentation make the main findings interesting, and all presenters appear comfortable and attentive to audience. Delivery techniques used in the presentation make the main findings understandable, and all presenters appear to be aware of the audience Delivery techniques used in the presentation make the main findings clear in some parts but unclear in other parts, and some presenters appear to be inattentive to the audience Delivery techniques used in the presentation detract the understandablility of the main findings, and most of the presenters appear to be inattentive to the audience.