Interpersonal and E-Communication
Key Assignment Guidelines:
1)Write a formal business report on the Cotton On “Communication and E-Communication” strategies.
2)The nominated company must be approved by your lecturer. Each group must do their report on a different company. This will be approved on a ‘first-come first-served’ basis.
3)You will be required to perform academic research on the nominated company to identify and assess the effectiveness of its current “Communication and E-Communication” strategies.
Therefore your business report must include the following sections:
Title Page Executive Summary, Brief Introduction andbackground
Section 1:Synopsis of the key non-electronic communication methods and practices that the company uses to engage customers, suppliers, staff members and the public.
Section 2:Overview of the key electronic media and communication strategies used by the company, including websites, social media and electronic platforms.
Section 3:Perform a SWOT Analysis on the company’s overall communication methods and practices, and describe your findings.
Section 4:Assess and compare the communication practices of the company’s 2 main competitors
Section 5: Provide an assessment of your suggestions and recommendations for how the company can improve its communication o Conclusion
Reference List (10 – 15 references)
Appendix (if required)