Corporate Responsibility Learning outcomes On successful completion of this unit, students will be able to: 1. Clearly explain the various concepts of CR and their potential impact on organisations; 2. Identify opportunities for value-adding CR within established organisation; 3. Demonstrate a capacity to clearly communicate CR strategies to a variety of stakeholders; 4. Clearly and appropriately communicate in both oral and written forms. Related graduate attribute(s) 1. UC graduates are professional – employ up-to-date and relevant knowledge and skills; 1. UC graduates are professional – communicate effectively; 1. UC graduates are professional – use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems; 1. UC graduates are professional – take pride in their professional and personal integrity. 2. UC graduates are global citizens – think globally about issues in their profession; 2. UC graduates are global citizens – adopt an informed and balanced approach across professional and international boundaries; 2. UC graduates are global citizens – understand issues in their profession from the perspective of other cultures; Assignment 3 Brief: Organisational Action Plan. Value: 30%. End Outcome: Continuing on from your last task, a hypothetical plan for organisational action towards responsible outcomes: activation and communication of your CR program internally and externally. Format: Report type-written or word processed in 12-point font, double spaced, with margins of at least 25mm. Appropriate subheadings to provide structure to your assignment. Word Count: 2000 words (10% allowable either way). Please indicate word count on cover. Due Date: Before final week of trimester. This task is part 2 of your CR program for a hypothetical business. This task requires you to outline, and justify an action plan for your hypothetical organisation from part 1. Your goal here is to consider how your organisation is equipped to action your program, outline the steps required to within the organisation to implement these activities. You should also consider a plan for stakeholder identification and engagement, as well as a communication process both internally and externally. This plan needs to be structured, systematic, and must use theories, models, and concepts you have learned in this subject. Your plan may be structured however you think best to present your ideas. However, within this assignment you should: 1. Describe your key activities linked closely to the organisational functions and business units that will be involved. A plan for implementation should be tabulated, and can be closely linked to the concepts covered in Module 8. 2. Outline changes to the organisation that are required, or what needs to occur in order to achieve your CR goals covered in part 1. This should be considered across: • Organisational Culture • Management and Leadership • Structure and business organisation • The People within the organisation This can be closely linked to concepts covered in Module 6. 3. Describe a process of stakeholder identification, and outline how you will engage and further dialogue with key stakeholders. This can be linked to concepts covered in Module 9. 4. A communications plan for both internal and external audiences. Consider how your CR program will be disseminated to employees, as well as how external marketing and communication efforts will help achieve your stated goals and outcomes. A hypothetical social mission statement should be considered, and this section should be linked to content from Module 9. Additional Information 2. UC graduates are global citizens – behave ethically and sustainably in their professional and personal lives. 3. UC graduates are lifelong learners – reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development; 3. UC graduates are lifelong learners – be self-aware; 3. UC graduates are lifelong learners – adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas; 5. A summary of your action plan, and some key considerations for review and assessment practices that need to be anticipated and considered. At least one model of social impact assessment or performance measurement should be included. This can be linked closely to concepts from Module 10. Hints • This assignment is not testing your wider research ability, moreso your understanding and comprehension of the approaches and processes discussed in Modules 4-10. Think about how these could be actioned by organisations, and design your plan around these. • This assignment also needs to build upon your part 1 plan… try to think about continuing your scope, key CR goals and outcomes and links to key models to help give a sense of integration and linkage between these two assessment pieces. Demonstrate evolution and development of your program ideas, you are being assessed on this continuity. • Try to be holistic with your action plan suggestions – think about how the entire organisation is being affected and what needs to change towards responsible outcomes. They also need to be real-world in terms of terms of applicability and linked directly with what your wider CR strategy proposes. • Subheadings can be a good formatting and stylistic tool here to segment your ideas and thoughts. Use them effectively – the best subheadings act to frame and give context to an entire paragraph, and can subtly convey contention/ evaluation outcomes. • Try to explain and structure your report with the concepts and some of the models from the course. Modules 4-10 are a great place to start for this entire assignment. • Submit the report in a .doc or .docx format only. Ask Yourself • Explanation of Rationale: Have you explained key rationale as to why this organizational approach or process is best or most appropriate to achieve responsible outcomes? Why you have suggested this a potential organisational consideration? Why this stakeholder group? Why this approach over the other available methods? • Application of theories and models: This is one of the most important aspects of your assignment. You must demonstrate that you understand the topics well enough to apply them to your action plan. Please note: description and/ or critique of these processes is not expected. However, please provide some insight as to why this approach is necessary towards achievement of your wider CR goals and outcomes. • Structured, Organised Response: Does your assignment flow logically and sequentially? Are the different components of your report discussed in a sensible order? Have you made appropriate use of subheadings? Suggested Structure • Title Page • Contents Page • Executive Summary 1. An implementation plan: Key activities and business functions outlined 2. Organisational Considerations and Changes 3. Stakeholder Identification and Engagement Approach 4. Internal and External Communications Plan 5. Summary – Including review and assessment approach • List of References • Appendix Essay Checklist Title: Full title of plan, single spaced on the first page. Identification: Full name and student number, single spaced on the first page. Journal Articles: Plan uses a minimum of three research and/or academic/ market references and all are referenced in the report. Page Numbers: Pages numbers placed on top right hand corner of each page, without brackets or full stops. Presentation and Format: Report type-written or word processed in 12-point font, double spaced, with margins of at least 25mm. Appropriate subheadings to provide structure to your assignment. Referencing: Harvard or APA system of referencing is used. Full reference list – not bibliography – included at end of plan. Library and Resources: Report includes primarily research databases, websites and reports, but can include journals, papers and books sourced from the library or other university resources. Assessment Criteria Less than 50 Pass 50-64 Credit 65-74 Distinction 75-84 High Distinction 85 plus Holistic consideration of the organisational impacts of CR strategy implementation (people/processes/ structure/ management). Linked to challenges outlined in part 1. (30%) Discussion of organisational changes is poorly described and limited, doesn’t link to challenges identified previously. Discussion of organisational changes required is developing: further explanation could have boosted comprehension implementation, or more holistic consideration required. Good scope and explanation of organisational changes required. Well linked to challenges from part 1. Very broad scope and explanation of organisational changes required for implementation. Strong and consistent links to challenges from part 1. Scope of changes required is holistic and discussion is nuanced in regards to implementation of this CR plan. Tightly linked to part 1 challenges. Effective strategies and rationale of external communications of CR program to a variety of identified stakeholders. (20%) Inadequate identification of external stakeholders, less developed external communication strategies. Stakeholder identification process is underdeveloped with unclear external communication plan. Satisfactory identification of stakeholders with some developing consideration external engagement and dialogue approaches. Very good consideration of external audience engagement with well articulated strategies for identifying and continuing stakeholder dialogue toward program goals. Excellent consideration of external audience with well articulated strategies for identifying and furthering stakeholder engagement towards and beyond program goals. Nuanced consideration of internal processes and channels of organisational communication, including developed social mission statement. (20%) Unsatisfactory or missing internal communications strategies, inadequate social mission statement creation. Underdeveloped internal communications strategies, basic social mission statement development. Satisfactory internal communications strategies outlined, with a good scope for social mission statement claims. Very good consideration of internal audience engagement, well articulated strategies for organisational communication and social mission statement development is strong. Outstanding outline of process for internal audience engagement, social mission statement development is well linked to wider strategy and organisational values. Insightful and holistic review and assessment considerations, with confident understanding of at least one method of social impact assessment. Linked to goals and outcomes of part 1. (20%) Incoherent and less clear assessment and review approach lacking in social impact assessment. A poor social impact assessment, review and assessment plan is less wellrationalised and considered. Satisfactory clarity in assessment and review approach, with a good understanding of social impact assessment. Very practical assessment and review outline, which is highly is professional and considers social impact holistically. An engaging review strategy that is real-world in terms of relevance to program, and strong rationalisation of social impact assessment practices. Formatting requirements, professionalism in language and presentation, structured response. (5%) Plan has unclear expression, incorrect grammar/spelling. Requires support for improvement. Plan has basic level of written expression which requires additional support to enhance written expression, grammar and spelling. Plan is written with good expression, grammar and spelling demonstrated. Solid structure. Plan is written with very good expression, grammar and spelling. Structure supports analysis. Plan is written with clear and concise expression with highly consistent and accurate grammar and spelling. Excellent structure for case study analysis. Examples/research used is appropriately sourced, cited and referenced. (5%) Plan includes mostly incorrect citing and referencing. Plan includes consistent errors and/ or inconsistencies with citations and referencing. Plan includes satisfactory citations and referencing using the APA/Harvard referencing system with some errors and/ or inconsistencies. Plan includes accurate citations and referencing using APA/Harvard referencing system with few errors. Plan includes highly accurate citations and referencing using the APA/Harvard referencing system. Marking Sheet for Assignment