This is individual assignment that involves two components: a written report and a presentation via PowerPoint. To successfully complete these two assessment components you will be developing a business case document. Your will also be presenting your business case via a PowerPoint presentation. ( The business case document should be a minimum of 1,500 words and no longer than 2,500 words. The PowerPoint presentation should be roughly 12 minutes in duration . THE BUSINESS CASE REPORT (25% of the total mark for this unit) The business case document should be a minimum of 1,500 words and no longer than 2,500 words (excluding preliminaries, tables, figures, reference list and appendices). The objective of the business case report is to develop your ability to convincingly argue a business case, which is a key function of business development. To successfully complete the business case report your required to undertake the following activities: Identify for whom and/or for which organisation you will be writing the business case. (For instance, you might be pitching to an investor or the management of a company). Hint: choose a person/company that at least you know well OR that is in the public eye (i.e. there is a lot of publicly available information about this person/company). Identify an innovation that you believe could be reasonably discussed as the subject of the business case. The innovation you choose should have the potential to be developed sustainably over a commercially viable period of time. (It can be an innovation you come up with yourself or something you learned about by reading or watching TV, etc.) Consider and evaluate the possible business models that could be used to realise the opportunities inherent in the innovation. Develop the business case document based on the business template provided in class. This will require you to write a business case with five separate sections: 1) The problem the innovation can solve; 2) Benefits of the innovation; 3) Strategic response or plan ; 4) Project options analysis; and 5) Delivery of the recommended solution. Students will have the opportunity to work on the business case document in class from week 6. Each person is required to demonstrate both scholarly independence and academic integrity in undertaking all steps of the business case development process. Students are required to base their analyses on data that is reasonably and ethically sourced, and use assumptions that can be justified in a commercial setting. Responsibility for structuring, coordinating, and managing processes to finalise the business case lies with each one. you are encouraged to work with content beyond Tidd & Bessant (2013) and Osterwalder & Pign****** (2013). you must take charge and deliver a business case capable of convincing key or principal stakeholders that a return is assured. You should have at least 5 refereed journal articles, at least 15 other sources (e.g. statistics, annual reports, industry publications, etc.), appropriate justification or mathematical models (such as, NPV analysis, Wolfram alpha), and business development issues specific to the problem or need expressed. You may utilise appendices to support your business case. "THE PITCH" AND BUSINESS CASE POWERPOINT PRESENTATION (25% of the total mark for this unit) "The Pitch" and the Business Case. Each one of you present a PowerPoint presentation that summarises the key points of your business case. The presentation contains a brief 'pitch' and a more detailed presentation of the business case. The entire presentation should be roughly 12 minutes in duration. you should contribute to the delivery of the presentation (roughly) equally. In business, concise yet convincing pitches and solid presentations comprise crucial social occasions where key stakeholders are given compelling reasons why they ought to accept, endorse, and finance the risk component of the business case. The upside gains versus the downside risks are addressed in full, and detail associated with payback (NPV and/or ROI) forms part of the recommendation to action. Each presentation should begin with a 2 minute pitch of why the business case should be approved. The pitch will give you the opportunity to practise making a case pithily, just in case you do get the opportunity to talk alone with a decision-maker for a short period of time prior to a more formal presentation of your ideas. You should nominate one person to present the 2 minute pitch. The more formal 10-minute PowerPoint presentation should follow the pitch and involve everyone else in your group. On-campus students: you will present live in class during the final workshop on campus. Flex students: you have two options: a) you can choose to deliver your presentation live to the unit co-ordinator via video conference (specific presentation dates and times will be agreed during term time); or b) you can choose to record your pitch and presentation and submit the video file via Moodle or YouTube. If you select this option, you should record each group member presenting their part of the presentation and then combine the recordings into one single video file. Please note that it is important that you are visible in the video - hence, submitting slides with voice-over is not sufficient. It is recommended you use software such as Camtasia or Zoom, which allows you to be in the video, while also giving you the opportunity to share your PowerPoint slides with the ******ience.