Research Article
Knowledge entrepreneurship:
institutionalising wiki-based knowledgemanagement
processes in competitive
and hierarchical organisations
Young ‘Anna’ Argyris1, Sam Ransbotham2
1Michigan State University, East Lansing, MI, USA;
2Boston College, Chestnut Hill, MA, USA
Correspondence:
YA Argyris, Michigan State University, 404 Wilson Road, Suite 403, East Lansing, MI 48824, USA.
Tel: +1-517-353-2196;
Fax: +1-517-355-1292
Abstract
Social media in general and wikis in particular offer unique opportunities for knowledge
management. Despite widely publicised successes in public settings, wikis in businesses
evince mixed results; enterprises struggle to apply wikis to institutionalise knowledgemanagement
practices. We investigate the inherent tensions underlying knowledge-sharing
in competitive and hierarchical organisations. Our application of the multi-level organisational
learning framework demonstrates that, although wikis facilitate some important learning
stages, other critical challenges remain. A unique blend of project leadership can facilitate
the institutionalisation of wiki-based knowledge-management processes. To observe the
leadership archetype, we use a longitudinal case study of wiki use within a division of NBC
Universal. On the basis of our observations, we propose a new archetype of project
leadership called Knowledge Entrepreneurship that integrates managerial skills, technology
affordances, and critical factors in knowledge-management processes.
Journal of Information Technology (2016) 31, 226–239. doi:10.1057/jit.2016.11
Keywords: case study; knowledge management; multilevel organisational learning processes;
institutional entrepreneurship; enterprise social systems; wiki
Introduction The importance of, yet challenges in, managing knowledge
in organisations has been a topic for a myriad of research.
Despite the advantages that properly managed institutional
knowledge brings to organisations, impediments lie in
the knowledge supply. Employees persistently demonstrate
limited inclination to share their knowledge they see as
exclusive personal property (Long and Fahey, 2000). In
competitive and hierarchical settings where organisations
bestow constrained resources (e.g., raise and promotion) upon
individual performers rather than team efforts, this reticence
can be substantial.
The information systems (IS) community has investigated
how computerised systems can resolve this well-known problem.
Recent attention focuses on enterprise social systems in
general and wikis in particular because of their affordances
that are expected to aid organisations in knowledge
management. In particular, wikis allow users to craft and recraft
content, to build on others’ contributions, to try out new
ideas, to make knowledge visible, and to preserve content in
ways that were difficult, if not impossible, in prior knowledgemanagement
systems (KMS) (Faraj et al., 2011; Treem and
Leonardi, 2012).
However, there is a conflict between the potential of wiki
approaches and empirical observations in the corporate world.
Wiki affordances do not translate to organisational knowledge
processes as organically as expected (Grudin and Poole, 2010).
Instead, the case studies that report ineffective wiki knowledge
projects routinely indicate two inhibitors in organisational
settings that impede the wiki affordances: A lack of user
motivation and organisational tension. In hierarchical organisations,
employees may be reticent to revise others’ posts
publicly, especially their superiors’ posts, because a revision
Journal of Information Technology (2016) 31, 226–239
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