Synopsis The company we created is called VISION, and in a nutshell, it is a company which acts as a platform for developers to market their app or game. VISION is a cloud based platform, which will consist of games / apps which were developed by developers from all around the world. Our mission is to advocate young developers to upload and market their app / games without having to pay any fees at all. Besides allowing developers to upload their apps / games, VISION acts as a bridge to connect designers with developers, because there are many designers with a great game / app idea, however, they lack of coding skills. The vision of VISION is to develop recognition for young programmers, and to provide monetary revenue for young developers, to help them in building more projects in the future. VISION also hopes to change the trend of physical storage by progressing with cloud computing, as VISION stores all the apps / games, on a web server. As for monetary revenue, VISION gains revenue by placing ads onto its websites, as well as the developer’s games. As a result, VISION will give a percentage of money to the developers, according to the popularity of their app / game. Design of products and services The design of services can be looked in two different aspects, the first would be the design of the business strategy and approach towards the consumers, and the other aspect would be the design of the user interface ( UI / UX ) experience, of the service provided. Based on the business strategy, since the service provided is solely based on a pure-play concept, the advertising would only be based on the web, such as online banners. Besides, the service has a personal and niche target market, which is programmers, investors and also gamers. Therefore, the advertising required would be very minimal. In the sector of maintenance, the service would be using rented servers from web-hosting companies to reduce the cost of expenditure and maintenance hence, increasing the size of the profits. There is also a wider range of benefits, when renting a server. For instance, there would be less expenditure for man-power, as the web-hosting companies would have a set of experienced database administrators to assist any issues. In terms of cyber security, the website / service would have a low chance of getting DDOS-ed, because the servers are well-protected, and equipped with firewalls, such as cloudflare protection, compared to stand-alone servers. Now, on the aspect of the user experience’s design, a minimalistic approach is applied. A study has previously shown, most users dislike complex UI’s which require too much input, therefore, a minimalistic UI would suffice for a great user experience. Furthermore, the UI would be based on the 3 main colors, which would be shades of blue, and gray, as it has been shown to be a soothing color. Enterprise Resource Planning (ERP) components in the organization ERP will be an important component in Vision. The ERP will centralize all of the information stored in our company such as data from our CRM and accounting information. ERP will improve the service of our company by providing a single overview of our customers like transaction information and account information. Enabling departments in our company such as Production, Purchasing, Marketing, Human Resource Management, Accounting and Finance to communicate and share information to each other. Our ERP system would be more focused onto the CRM part of it as Vision is a service based business and customer experience with our services is very important. Components of the supply chain management (SCM) of Vision Demand management Demand management is a very essential element within the supply chain management of Vision that will focus on the young teenage developers as well as designers of games to upload their products onto the website of Vision. The demand management also determines the demand of the customers and their needs thus encouraging the young developers and designers to maximize components as well as add value and quality to the finished applications. Communication Effective communication is another important factor of supply chain management, Vision that will improve the efficiency as well as the productivity of the operation and hence help all the designers and developers share the same operation as well as demand information.Effective communication will enable the young designers and developers of the application for responding rapidly to new opportunities of business and hence develop new applications and games for the market quickly increasing the supply levels. Integration Integration is another important factor of the supply chain management that will ensure each application developer reducing the inventory cost.The reduction of the cost as well as up to date information regarding the demand will help them to achieve customers through highly competitive pricing.Moreover a single information network will allowVision and the freelancing application developers to share and access the same supply and demand data securely. Data integration will be promoted to Cloud Computing as due to uploading all the information about the cloud,Vision will gain competitive advantages regarding all the major business data including sales as well as the applications that can be accessed by the designers and developer from throughout the world.They will have a common business objective and can easily change the coding if necessary.It can also be accessed at remote locations for mobile handheld devices and the business development will be on the go.Integration of sales data will also ensure that each of the members of vision are updated with information regarding the business process and the success rate Collaboration Finally the collaboration is the key factor that will help Vision to strengthen the relationship with its customers as well as freelancing app developers and designers which will provideenhancement to the business development and training programs that will help the innovative designers to gain relevant coding knowledge and hence become sufficiently competent in their job profile. Further customer services will also be provided on a real-time basis in which the customers when uploading the troubleshooting needs and demands to the Vision website will automatically be redirected to any of the designers and developers of the world, helping them to meet those needs and demands or troubleshoot the issues which has been raised ensuring that the brand loyalty of Vision is maintained and sustained. Components of customer relationship management (CRM) of Vision Marketing effectiveness The marketing effectiveness of vision will increase true providing flexible segmentation tools that will simplify the campaign management capabilities as well as in checking response tracking and inside analytics towards applications developed.It will help Vision increase its pipeline full of qualified application developers and designers thus increasing the sales representatives (Chan 2014). Increasing sales Turning opportunities for updating sales information as well as recording the customer interactions will be enhanced through customer relationship management of Vision.A proper customer relationship management will also help Vision to track its competitor and create quotes that helps in renewals and selling upgrades. Creating brand value and loyal customers Brand value will only be created through proper customer relationship management as well as providing high quality products that will satisfy the customers depending on the needs and demands of the customers.According to Hollensen (2015), the application data should be developed that will help vision to improve its knowledge sharing and enable Vision becoming a more effective management organization. Through proper implementation of cloud computing the sales will also be increased as Vision will be becoming efficient in tracking the competitor’s sales data and forecasting the possible revenue within the business.This will help them to create strategies and thus new projects will be provided to the app designers and developers to create innovative applications that are based on customer demands and needs.This will not only ensure that the applications are highly profitable but also create a brand value among the customers.Brand value of the customers will also be created through proper services in which Vision can provide business process outsourcing and online technical support through telephones in which any kinds of application problems will be mitigated over the telephone. Components of HRM in an organization The term human resource management is used to describe formal systems planned for the management of people within an organization. The main purpose of human resource management is to maximise the efficiency and productivity of an organization by optimizing the effectiveness of the employees. The responsibilities of this department can be subdivided into three areas which are; career, individual, and organizational. Individual management involves in helping employees to identify their weaknesses and strengths, and make their best contribution to the enterprise. Organizational development focuses on advancing a successful system in order to maximize human and other resources as part of larger business strategies. It also includes creating and maintaining of a change program that enables the organization to responds to evolving internal and outside influences. Finally, the responsibility of managing career development is entailing matching the individuals with the jobs that suit them the most and career path in the organization. Human resource management is positioned near to the theoretic center of the organization with the access to every areas of the business. The five components of human resource management in our organization consists of; organizational culture, planning for change, training and development, health and safety, recruitment and retention. Organizational culture is the assembling of beliefs, working norms, values, company vision and habits that business espouses. The way that the employees do their work and interact with each others and with customers will be affected by organizational culture. Furthermore, the purpose of planning for change is to help employees to understand their roles in a bigger picture of the organization. This is about building bridges between managers and departments, information will be taken by human resources to develop a management plan for disasters, changes in workflow and to reassure employees in times of frightening change or crises. Next, training and development means that training will be given by our organization as different organizations runs things differently, such as policies and procedures. Also, there will be ongoing employee development and with this continuous education, employees will gain more new skills in order to bring new, creative and innovative ideas to the workplace. In addition, health and safety in the workplace is another important key role to ensure and this can be achieved through policies and procedures. This is to assure that employees understand the risks of some activities which reduces the chance of an accident will occur and assists to clear up any subsequent legal action that might be taken against the organization. Lastly, recruitment and retention is the foundation of all human resources’ policies and systems. It is important to find qualified employees and keeping them engaged with the organization in order to make them stay. Marketing strategies and implementation (4Ps) 4Ps Product – Vision is an intangible service targeted to new software developers encouraging them to produce and post their application on Vision. Vision also allows designers who have great ideas in creating apps but lack the coding skills to collaborate on projects and market their apps or games. Vision is different from its competitors which are google apps store and apple store. Vision allows developers to upload their app in our platform for free without the extra cost like our competitors. The apps uploaded will be made into a cloud based app and this unlike traditional apps downloaded into a device helps save storage. Price – The service is free, Vision gains revenue through the placing of advertisements in its service or enable user to pay a fee to remove advertisements completely. Promotion – we will be using paid search/pay-per-click advertising. we will bid on the term software, market, collaboration and Vision. We will also be using popular social media such as Facebook, twitter and implementing blog in our company website to gain valuable feedback from our users as well as to update users on the latest news. Place – Vision is a purely an online service accessed through the internet and will not have a physical store front. Users will just have to go to Vision website and create an account to use its services. Type of E-marketplace Independent e-marketplace Independent e-marketplace is an online platform operated by a third-party company and is open to both buyers and sellers. Users need to register to this e-marketplace to be able to use ads or request for quotations and bids. Users may need to pay a small fee to access extra features in this e-marketplace. Buyer-oriented e-marketplace Buyer-oriented e-marketplace is run by buyers who wants to create a place for efficient online purchase. Participation in this e-marketplace helps lower down administrative cost and find the best price from suppliers. A supplier is able to use this e-marketplace to advertise their catalogue to customers. Supplier-oriented e-marketplace This marketplace is set up by a few suppliers who seek to create a good sales channel using the internet. This enables them to seek a large number of buyers. This marketplace gives benefits to its users by providing information on suppliers in markets and region they are not very familiar with. Sellers using this marketplace to promote their business to potential customers. Vertical e-marketplace Businesses gain online access vertically up or down each segment of a particular industry sector. Trading using a vertical e-marketplace help your industry sector to operate more efficiently as well as cutting down on supply chain cost, inventories and procurement-cycle time. Horizontal e-marketplace Sellers and buyers from different industries and region are connected through this marketplace. This marketplace is to purchase indirect product like stationary. Vision is an independent e-marketplace and more towards the sell-side transaction type. We help promote application made by users and is dependent on its users to create contents for our platform. Vision offers its cloud based platform for free. Users to upload their apps on our platform and gain revenue depending on their app success. Advertisements will be placed in our service as well as enabling the option for user to pay a small price to get rid of the advertisements. Security and privacy issues In whole, security is explained as the protection against security threats. A threat is explained as an event that can waste, deny, destroy or disclose information or reduce the efficiency of the data and network resources. Security policy refers to comprehensive, well-defined plans, clear, rules and practices that regulate approach to our organization’s system and information included in it. Information, system, individual employees and our organization can be protected by a good policy. Also, an outstanding statement to the world outside about our organization’s commitment to security will be served. The set of security objectives are required to primarily compose security and the aims of all the objectives are defending the systems and users against threats. Furthermore, according to (Schneider, 2013) and (Rayport and Jaworski, 2004), a copyright is a right provided by the government to the author, creator or organization of a literary or artistic work. The right is for a certain length of time granted in the copyright law and gives the creator or organization the sole and exclusive right to print, publish or sell the work. It is meant to strike a balance for a finite time, between safeguarding a creator’s work and letting the public use it so that both can flourish. The reasons that we have the security is to secure both customers and organization’s information from the third party. When our website has the security and copyright law, our data and information will be secured and unique which will make our goods more outstanding from the others. With this, more customers will be attracted and eventually, sales and profits of our business will be increases in order to have a larger market share. For our online payment part, customers can pay with worry free as our systems will be all secured. The details such as customer’s name, credit card number and code will not be seen by a third party. In terms of our company, the privacy and security of our company is very important, especially when it comes to our online store. When customers purchase any item from our online store, if they use our delivery service, and even if they sign up or create an account, they are required to give us some personal details. These details include, but are not limited to: customer's’ full name, IC number or passport number (this is for verification purposes to prevent misuse and abuse of our company's resources), mobile phone or contact number, house address (for delivery services, or for us to mail special discount vouchers), email address, and credit card details. It is important that we keep all these information safe as our highest priority is our customers, thus, their safety is also our priority. It is also important for us, as a company to maintain a reputable image. If we have had security issues in the past, new customers would be hesitant to join us or use our services as they would have to provide personal information to us. Our website will be fully encrypted using the newest and highest technology. This is to prevent data loss or data theft by unwanted third parties. The credit card information will be handled directly by PayPal and will not go through our company or be stored by us, this is a safety feature by PayPal. None of our customers information is stored on any of our local devices, it will be stored in a secured cloud-based storage, where only authorized personnel may access it for valid reasons only. Our company will also actively scan for and defend our online information from the various digital, or even physical threats. With all these security and privacy measures and features in place, our customers can have the confidence to shop online with us and be worry-free.