• Select an international business or company and write aformal business report on the organisation’s“Communication and E-Communication” strategies.
• You will be required to perform academic research on thenominated company to identify and assess theeffectiveness of its current “Communication andECommunication” strategies.
Therefore, your business report must include thefollowing sections:
o Title Page
o Executive Summary
o Brief Introduction and Background
o Section 1:Synopsis of the key non-electronic communicationmethods and practices that the company uses toengage customers, suppliers, staff members andthe public.
o Section 2: Overview of the key electronic mediaand communication strategies used by thecompany, including websites, social media and
electronic platforms.
o Section 3: Perform a SWOT Analysis on thecompany’s overall communication methods andpractices, and describe your findings.
o Section 4: Assess and compare thecommunication practices of the company’s 2 maincompetitors
o Section 5: Provide an assessment of yoursuggestions and recommendations for how thecompany can improve its communication
o Conclusion
o Reference List (10 – 15 references) Harvard Style
oAppendix (if required)
2500 words
Group Presentation
Group presentation on the report. Presentation to be maximum of
10 minutes long and the include use of PowerPoint slides.
Due Date: Friday 12 PM (26/05/2017)