8 ASSESSMENT 1 Course Name BSB52415 Diploma of Marketing and Communication Subject/module Crisis Management Assessment method Written or Oral Questions Due date Session 5 Weighting 50% Unit of Competency BSBPUB504 Develop and Implement Crisis Management Plans Instructions 1. Assessments should be completed as per your trainer’s instructions. 2. Assessments must be submitted by the due date to avoid a late submission penalty. 3. Plagiarism is copying someone else’s work and submitting it as your own. You must write your answers in your own words or appropriately reference your sources. A mark of zero will be given for any assessment or part of an assessment that has been plagiarised. 4. A list of references must be included. 5. You may discuss your assessments with other students, but submitting identical answers to other students will result in a failing grade. Your answers must be yours alone. 6. Your trainer will advise whether the assessment should be digitally uploaded or submitted in hard copy. Assessments that are digitally uploaded should be saved in pdf format. 7. You must pass both assessments in the subject to pass the subject. ADDENDUM | © 2017 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE BSB52415 DIPLOMA OF MARKETING AND COMMUNICATION | CRISIS MANAGEMENT_V1.2 9 Assessment 1 Written or Oral Questions 1. Review both the scenarios in Assessment 2 Question 1 and and develop a crisis management plan for each scenario that complies with organisational, ethical and legal requirements (10 marks per scenario (see below) max 20 marks) Your plan should include: (2 marks) a. Activation guidelines Answer: b. Action plans (actions, time frames, responsible people) (2 marks) Answer: c. Pre-approved communications strategy and messages (2 marks) Answer: d. Contact information of all relevant personal both internal (2 marks) Answer: and external e. Resources required (2 marks) 2. In addition to developing the plan in the question above, describe how you might distribute and also implement the plan (5 marks for distribute and 5 marks for implementation) max 10 marks Answer: 3. Create the following tools to evaluate your crisis management plan: Answer: a. a. define evaluative questions answer: (5 marks) Answer b. b. use a scale rating to rate evaluative statements. Answer: (5 marks) 4. Define what would you change for next time? Answer: (10 marks) Total Marks Assessment 1 – 50 marks Notes: – END – ADDENDUM | © 2017 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE BSB52415 DIPLOMA OF MARKETING AND COMMUNICATION | CRISIS MANAGEMENT_V1.2