10 ASSESSMENT 2 Course Name BSB52415 Diploma of Marketing and Communication Subject/module Crisis Management Assessment method Written or Oral Questions Due date Session 8 Weighting 50% Unit of Competency BSBPUB504 Develop and Implement Crisis Management Plans Instructions 1. Assessments should be completed as per your trainer’s instructions. 2. Assessments must be submitted by the due date to avoid a late submission penalty. 3. Plagiarism is copying someone else’s work and submitting it as your own. You must write your answers in your own words or appropriately reference your sources. A mark of zero will be given for any assessment or part of an assessment that has been plagiarised. 4. A list of references must be included. 5. You may discuss your assessments with other students, but submitting identical answers to other students will result in a failing grade. Your answers must be yours alone. 6. Your trainer will advise whether the assessment should be digitally uploaded or submitted in hard copy. Assessments that are digitally uploaded should be saved in pdf format. 7. You must pass both assessments in the subject to pass the subject. ADDENDUM | © 2017 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE BSB52415 DIPLOMA OF MARKETING AND COMMUNICATION | CRISIS MANAGEMENT_V1.2 11 Assessment 2 Written or Oral Questions 1. Scenarios: a. In 2009/2010, due to faulty accelerators of their brand of vehicle, Toyota had to recall nine million vehicles. b. In 2015, a sandwich shop owner In Marrickville, offered free sandwiches via a Facebook page for members of a closed group only. The deal was reported by a widely read food blog as one open to all Sydneysiders. For each of the above case studies, answer in detail the following questions (60 marks max) a. How urgent would this crisis be? (5 marks per scenario – max 10 marks) b. How serious would this crisis be? (5 marks per scenario – max 10 marks) c. What would happen if the organisation did not respond? (5 marks per scenario – max 10 marks) d. What effects would it have e.g. on people, the organisation and/or the environment? (5 marks per scenario – max 10 marks) e. How can we correct this problem? (5 marks per scenario – max 10 marks) f. How can we prevent this from re-occurring? (5 marks per scenario – max 10 marks) 2. As a Public relations consultant either within an organisation or working for a client, how might you engage in a conversation with a group of relevant employees to check that they understand the crisis management plan. Discuss how you would use listening and questioning techniques to clarify information and confirm understanding. (10 marks) 3. Describe a legal or regulatory responsibility you have when developing crisis management plans and how you comply with it. (5 marks) 4. Find an example of how to select the appropriate form, channel and mode of communication for a specific public relations purpose . Give your reasons for your choices. (5 marks) 5. Give an example of a time when you have achieved one of the following: a. Organised and implemented tasks required to achieve required outcomes, with an awareness of how the outcomes contribute to the organisation’s goals (5 marks) b. Used analytical processes to decide on appropriate approach to crisis management (5 marks). 6. Explain the Privacy Laws in Australia and how it affects crisis management and in one or two sentences describe one standard that affects crisis management (5 marks) 7. Explain how managing the media is important to a crisis management plan (5 marks) Total Marks Assessment 2 – 100 marks ADDENDUM | © 2017 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE BSB52415 DIPLOMA OF MARKETING AND COMMUNICATION | CRISIS MANAGEMENT_V1.2