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Suggested limits are as follows:
? Management Summary: ideally one page but no more than two.
? Sections 1: Introduction 400-600 words,
? Section 2: Main body of the essay consisting of each of the individual components limit each
component to approximately 1,000 words each,
? Sections 3: Conclusions 100-300 words,
? Summary and Complete List of References (5-15 references).
Admin20-MAY-2017 02:51 PM
WE JUST HAVE TO WORK ON
17. Strategic Planning
General Framework
Discuss Strategic Planning distinguishing it and contrasting it with other planning functions and
techniques.
Individual Components
1. The use of BCG Analysis in formulating the strategies for the management of a portfolio of
products or services offered to the market
2. Product life cycle as a guide to the management of a portfolio of products or services offered
to the market (Take two examples: CISCO’s FLIP camera and the typical electric jug)
3. SWOT Analysis and the concepts of ‘fit’ and ‘stretch’
4. Porters Competitive Strategies (Illustrate with examples)