GROUP ASSIGNMENT OF COMPETITIVE STRATGEY Word limit: 2,000 words (±10%) It should be plagiarism free Use the Theory relating to Adaptation, Aggregation and Arbitrage to explain how companies from the following industries have used this theory for the pursuit of their businesses: • Pharmaceutical industry  Steel Industry From the above 2 industries, Students should choose2 companies in under each industry (4 companies in total). Suggested Structure: • Introduction • Body: a paragraph heading for each of Adaptation, Aggregation and Arbitrage containing discussion of ideas using your research outcomes of the 4 companies studied. OR you can focus on the industry-level analysis using the 4 companies researched. How has each industry been pursuing some or all the elements of the ‘AAA’ framework? Use the table below as a guide. Industry 1(Companies A, B) Industry 2 (Companies C, D) Adaptation Aggregation Arbitrage • Conclusion You do not need to define the concepts. Descriptive material has negligible value and should be avoided. We are seeking analysis, discussion and recommendation, enriched by ideas found in journal articles. In business, you will be expected to produce short well-argued reports. This is where you demonstrate that skill. All ideas in the report must be referenced using Harvard Referencing (in-text citations and full references at the back). Assessment Criteria: • Demonstrated knowledge of the Model ‘AAA’/8) • Capacity to apply this model to the companies/industries of your choice( /5) • • The quality of the discussion and evaluation of the issues identified ( /3) • • The analysis and integration of ideas from journal articles and research materials( /3) • • The correct use of Harvard Referencing throughout the report (the source of all ideas must be identified) ( /1) NEED IT BY THIS SUNDAY ON 21ST MAY 2017