BMA314 Organisational Change & Development
Semester 1, 2017
Case Study Report, Guidelines and Assessment
Task Description:
You are required to write a report detailing a change management strategy (intervention) for one of 3 Case Studies as provided in the Attachment to this document or an alternative case as approved by the Unit Coordinator. The purpose of the Case Study is to demonstrate your understanding of theory and research on organisational change/development and their application to a specific context.
Please note the due date has been amended to Monday 22 May, 2017 to give you a full four weeks to complete the report.
The criteria in these Guidelines vary from the material contained in the Unit Outline for the following reasons:
The case studies provided in the textbook are quite long and don’t clearly identify a range of issues that facilitates analysis and writing of a case study report; and,
Given the scope of the Group Presentation/Individual Report, the Case Study report covers the elements of design and implementation of a change strategy/intervention once a diagnosis has been done.
There are 3 Case Studies (available in a separate document in MyLO) and you choose one (1) for your Case Study report: The choices are:
The Last Resort (Hospitality & Tourism)
University of Hard Knocks (Higher Education)
Unhealthy General Hospital (Health Services)
Each of the Case Studies are fictional (not based on any individual organisations) and I have written them specifically for this Assessment.
The requirement is to put yourself in the role of an ‘internal change agent’ (as described by the Case Study) and prepare a report for the CEO (or equivalent) designed to have your proposed change strategy approved and implemented.
In your report provide:
1. After a brief Introduction, from the diagnosis included in the Case Study, provide an in-depth and clear analysis of the problems and opportunities that are relevant to a change strategy. You are required to utilise at least two (2) change management models/frameworks to support your analysis; (8 marks)
Please note that although the Case Studies are only 2 pages long, they include a substantial number of problems and opportunities. Some of these are outside the points provided in the ‘diagnosis’ provided. You may choose to limit the number of areas covered in your analysis provide you clearly explain the reasons for your choice;
2. A justification for a change strategy (including a communication strategy) that will address the problems and opportunities identified. (8 marks)
The change strategy is essential a project plan for developing and implementing a change intervention that covers the areas identified in criterion #1.
3. An analysis of the issues and barriers you may face in implementing your intervention and how you will address them (including relevant aspects of resistance to change by various levels in the organisation); (8 marks)
4. An analysis of the ethical issues implied from the Case Study and that your intervention may create and how they could be effectively addressed. This criterion includes an outline of how the change intervention could be evaluated and a brief conclusion. (8 marks)
As each of the content criteria are worth 8 marks, they should be about 600 words each. The remaining 3 marks are for the overall quality of the Case Study report and referencing
Due Date: 9pm, Monday 22st May 2017 by dropbox in MyLO
Length: 2,500 words (with a +/- 10% leeway).
Value: 35 marks
Link to Unit’s Learning Outcomes: LO1, LO3 & LO4
To support your analysis, you are to use a minimum of twelve (12) relevant and quality academic references.
BMA314 Organisational Development and Change: Case Study Report Assessment sheet
Student name:
General Feedback:
Criteria HD (High Distinction) DN (Distinction)
70% - 79% CR (Credit)
60% - 69% PP (Pass)
50% - 59% NN (Fail)
0% - 49%
90% – 100% 80% - 89%
Provide a clear Introduction, an in-depth and clear analysis of the problems/opportunities in the Case Study using at least 2 change models
/8 Clear & Focussed introduction & an exceptional in-depth analysis of the problems & opportunities in Case Study using more than 2 Change Models. Clear and Focussed introduction & an excellent in-depth analysis of the problems and opportunities in Case Study using 2 or more Change Models. Clear &Focussed introduction & a very good in-depth analysis of the problems & opportunities in Case Study using 2 Change Models. Clear introduction & a good analysis of the problems & opportunities in Case Study using 2 Change Models. Fair introduction & a sound analysis of the problems & opportunities in Case Study using 2 Change Models. Inadequate introduction &/or a poor analysis of the problems & opportunities in Case Study. Did not effectively use 2 Change Models
Provide a cogent justification for a change intervention (including a communication strategy) that will address the problems and opportunities in the Case Study chosen
/8 Exceptional justification for change invention addressing problems and opportunities. Excellent communication strategy. Excellent justification for change invention addressing problems and opportunities. Excellent communication strategy. Very good - justification for change invention addressing problems and opportunities. Very good communication strategy. Good justification for change invention addressing problems and opportunities. Sound communication strategy. Competent justification for change invention addressing problems and opportunities. Sound communication strategy. Limited justification for change invention addressing problems and opportunities. Poor communication strategy.
An analysis of the issues and barriers you may face in implementing the intervention and how these could be addressed (including relevant aspects of resistance to change)
/8 Comprehensive and insightful analysis of barriers (including resistance to change) in change intervention and measures to address them Very good analysis of barriers (including resistance to change) in change intervention and measures to address them. Good analysis of barriers (including resistance to change) in change intervention and measures to address them Sound analysis of barriers (including resistance to change) in change intervention and measures to address them. Poor and/or unclear analysis of barriers (including resistance to change) in change intervention and measures to address them
Analysis of ethical issues & how they could be effectively addressed: clear, appropriate outline of change intervention evaluation. Brief Conclusion
/8
Excellent analysis of ethical issues & how they could be effectively addressed: clear & focussed outline of change intervention evaluation. Focussed Conclusion
Very Good analysis of ethical issues & how they could be effectively addressed: clear, appropriate outline of change intervention evaluation. Focussed Conclusion
Good analysis of ethical issues & how they could be effectively addressed: good outline of change intervention evaluation. Good Conclusion
Sound analysis of ethical issues & how they could be addressed: fair outline of change intervention evaluation. Competent Conclusion
Poor and/or unclear analysis of ethical issues & how they could be addressed: incomplete outline of change intervention evaluation. Poor/unclear Conclusion
Quality of writing, number (minimum 12), quality and integration of references,
/3
Total Mark for Report /35 Excellently communicated in fluent writing using clear, concise and accurate expression and logical structure.
Very high quality use and integration of relevant references. High quality and consistent referencing. Well communicated in fluent writing style using clear and accurate expression and logical structure.
Mostly quality use and integration of relevant references. Limited errors in referencing.
Satisfactory to good communication with mostly coherent expression but with some lack of clarity, spelling and structure.
Generally effective use of at least minimum number of academic references. Some errors in referencing. Lack of clear and effective communication including structure, expression, spelling and lack of clarity communication.
Ineffective use or lack of academic references. Poor referencing.