HI6006 COMPETITIVE STRATEGY ___________________________________________________________________________________________________ ___ HOLMES INSTITUTE FACULTY OF HIGHER EDUCATION HOLMES INSTITUTE FACULTY OF HIGHER EDUCATION GRADUATE PROGRAM SUBJECT OUTLINE COMPETITIVE STRATEGY HI 6006 TRIMESTER 1 / 2017 Holmes Institute is committed to providing the highest quality education in a dynamic, student-centred learning environment. Holmes Institute fosters in its students rational thought, intellectual integrity and social responsibility. www.holmes.edu.au HI6006 COMPETITIVE STRATEGY 2 FACULTY OF HIGHER EDUCATION Holmes Institute Faculty of Higher Education offers business courses that combine discipline-based excellence with practical application. The faculty operates on campuses in Melbourne, Sydney, Brisbane and Hong Kong. The faculty offers a Bachelor of Business, a Bachelor of Professional Accounting, a Master of Professional Accounting, a Master of Business Administration and a Graduate Diploma in Business. Details about the members of the faculty can be found on the homepage of the Faculty of Higher Education at www.holmes.edu.au/undergraduate. HOLMES INSTITUTE PROGRAMS The Holmes Institute programs offer domestic and international students the opportunity to study a set of contemporary subjects in preparation for a career in business. These programs explore the global and cross- cultural dimensions of business. Teaching utilizes a combination of delivery methods and includes critical analysis and case study methods. A combination of exams, case studies and company analysis are used in assessment. SUBJECT OVERVIEW & RATIONALE HI 6006 Competitive Strategy approaches business management from the perspective of the board and senior management. In an uncertain, complex and fast changing world, thinking strategically, learning quickly and adapting rapidly are the foundation of success. This subject leverages on the knowledge acquired by students from other Holmes MBA subjects to produce well rounded graduates, ready to contribute to business success. SUBJECT OBJECTIVES & LEARNING OUTCOMES On completion of this subject: Knowledge Graduates will be able to, integrate theoretical and practical knowledge of Strategy including the use of strategy tools such as Porter’s Five Forces, SWOT, Life Cycle, Ansoff matrix, BCG matrix, Value Chain and Scenario Planning. Skills Graduates will be able to, analyse complex strategy environments and develop confidence in working with others to develop and evaluate strategic alternatives. Application of Knowledge and skills Apply theoretical and practical knowledge of strategy in the diagnosis of strategy issues and the formulation of strategies. Examine the key challenges companies face and have and contextualise the major approaches companies employ as they formulate strategy. Critically analyse the relationship between an organisation’s strategy and its structure. HI6006 COMPETITIVE STRATEGY 3 SUBJECT ADMINISTRATION Awards Duration Core/Elective Subject weight MBA 2 semester Core 3 credit points Mode of delivery On campus Prerequisites Nil Workload Students are expected to attend all classes Delivery 2 hrs of lectures and 1 hr tutorial or equivalent Independent study 5 hrs CONTACT DETAILS Lecturer Sydney and Coordinator Wijasena Setiawan Usha Iyer Jas Paul Chawla [email protected] Lecturer Melbourne Mr Sudhir Lad [email protected] Lecturer Brisbane Dr. Paul Ryder [email protected] Students please note: Holmes Institute provides each student with a Holmes webmail. Faculty and Administrative staff can only communicate with you using your Holmes Institute mail address. Emails from private and/or business email accounts cannot be used and will not be answered. Consultation Hours Monday Tuesday Wednesday Thursday Friday Jas Chawla Sydney 3 to 5 2 to 4 3 to 5 Mr Sudhir Lad Melbourne TBA TBA Dr Paul Ryder Brisbane TBA TBA HI6006 COMPETITIVE STRATEGY 4 STUDENT ASSESSMENT ASSESSMENT TYPE DUE DATE WEIGHT Assignment 1 (Individual) Week 6 (5pm Fri) Only Soft copy No Hard Copies are required 20% Assignment 2 (Group) Week 12 (5pm Fri) Only SOFT COPIES ARE REQUIRED Delivery – Oral presentation week 11 and week 12 and written report by week 12 30% Final examination Exam week 50% DETAILED INFORMATION ON SUBJECT ASSESSMENTS Assignment 1 (Individual) Review of e-Learning materials (found on Blackboard) Word limit: 1,000 words (±10%) Marks: 20 Due Date: 5 pm Friday, Week 6 ONLY Soft copy to be uploaded on Blackboard For weeks 3, 4 and 5, e-Learning materials will be placed on Blackboard for review and application. In Week 6, students should choose 2 out of these 3 weekly materials and submit their response in a single report format to their Instructor. For each material, prepare two paragraphs:  Paragraph 1: the key ideas from the materials – not a summary – you must select the key ideas (most important) and talk about them.  Paragraph 2: identify an organisation which would benefit from the application of these ideas and explain how the ideas should be applied. Students should consult the marking rubric (Refer to Blackboard) to see exactly what is required and how your assignment will be marked. Failure to participate in this assessment will automatically lead to a fail mark in this subject. You may enrich this assignment with ideas from other materials such as journal articles if you wish. This additional research will be necessary to obtain the best marks. HI6006 COMPETITIVE STRATEGY 5 All ideas in the report must be referenced using Harvard Referencing (in-text citations and full references at the back). Assignment 2 (Group) Strategy development Marks: 30 Delivery –  Written Report - Word limit: 2,000 words (±10%) 20 marks  Oral Presentation – 15 minutes (max) presentation 10 marks Due Date:  Written Report - 5 pm Fri, Week 12  Oral Presentation – During tutorial, Week 11 and Week 12 ONLY Soft copy to be uploaded on Blackboard Use the Theory relating to Adaptation, Aggregation and Arbitrage to explain how companies from the following industries have used this theory for the pursuit of their businesses:  White Goods  Tourism / Hotel Industry  Pharmaceutical industry  Beverage industry  Agricultural industry  Meat Industry  Car industry  Airline Industry Students should choose 2 industries from the list above and 2 companies in each industry (4 companies in total). This is a group assignment. Every member of the group is expected to be able to discuss all areas of the report. You should meet many times and discuss the issues identified in the report. Note: Following companies are not be used for this analysis: - Fast food companies - Soft drinks companies Suggested Structure: HI6006 COMPETITIVE STRATEGY 6  Introduction  Body: a paragraph heading for each of Adaptation, Aggregation and Arbitrage containing discussion of ideas using your research outcomes of the 4 companies studied. OR you can focus on the industry-level analysis using the 4 companies researched. How has each industry been pursuing some or all the elements of the ‘AAA’ framework? Use the table below as a guide. Industry 1 (Companies A, B) Industry 2 (Companies C, D) Adaptation Aggregation Arbitrage  Conclusion You do not need to define the concepts. Descriptive material has negligible value and should be avoided. We are seeking analysis, discussion and recommendation, enriched by ideas found in journal articles. In business you will be expected to produce short well-argued reports. This is where you demonstrate that skill. All ideas in the report must be referenced using Harvard Referencing (in-text citations and full references at the back). Assessment Criteria:  Demonstrated knowledge of the Model ‘AAA’ ( /4)  Capacity to apply this model to the companies/industries of your choice ( /6)  The quality of the discussion and evaluation of the issues identified ( /5)  The analysis and integration of ideas from journal articles and research materials ( /3)  (Written Report) The correct use of Harvard Referencing throughout the report (the source of all ideas must be identified), (2 marks)  (Oral Presentation) Overall flow of presentation, eye contact etc. ( /10) Final Examination (Individual) Marks: 50 As per exam week schedule Duration: 2 hours ASSESSMENT POLICY To be eligible to pass this subject, students must complete all forms of assessment and demonstrate achievement of the learning outcomes. All assignments must be submitted electronically using a word processor, uploaded to Blackboard via SafeAssign. You must print and attach the full SafeAssign report with the Holmes Institute Cover Sheet to the printed assignment (hard copy). The assignment cover sheet must include the student/s name, number, subject code and subject name, subject lecturer’s name, assignment due date and time of submission. All hard copies must be submitted to the designated Assignment Submission Facility on Campus during opening hours. HI6006 COMPETITIVE STRATEGY 7 Submission deadlines are strictly enforced and late submission incurs penalties of 5 (five) % of the assessment value per calendar day unless an extension and/or special consideration has been granted by the Subject Coordinator prior to the assessment deadline. Unless an extension and/or special consideration has been granted by the Subject Coordinator prior to the assessment deadline, no assessments are accepted after 14 calendar days of the due date or the end of the trimester for assessments due later in a trimester. Students are requested to familiarize themselves with the Holmes Institute Assessment Policy located on the Blackboard Student Subject: HE-General Study Information (HGEN_HE) > General Information > Policies and Procedures > Holmes Institute Student Assessment Policy v1.pdf. STANDARD GRADING SYSTEM AND DISTRIBUTION GRADE LETTER RANGE High Distinction HD 80% and above Distinction D 70 – 79% Credit CR 60 – 69% Pass P 50 – 59% Fail NN 0-45% (did not meet the standard required according to the learning outcomes in the Subject Guide ) Faculty Pass FP Awarded by the Board of Examiners in exceptional circumstances Supplementary Exam Granted (a temporary grade) NS Supplementary examination granted Deferred Exam (a temporary grade) ND Officially Deferred examination Fail NA Student attempted work but did not submit all of the work required for the subject Fail NR Student did not submit any work according to the schedule in the Subject Guide Outline Result Withheld RW Student was granted extension to submit additional assessments/work Result Withheld WH Outstanding fees or non-return of Holmes Institute materials After Census Withdrawal AC Withdrawal after census; no academic penalty but financial penalty applies * This grade is sometimes referred to as a conceded pass at other institutions Explanation of Letter Grade HD Outstanding work which exhibits sophisticated understanding and critical synthesis, analysis and evaluation of the subject matter. While the work utilizes opinions of others, judgements about the value of the subject matter are made and drawn together in an organized whole. Gaps in the subject matter might also be identified and the implications discussed. HI6006 COMPETITIVE STRATEGY 8 D Substantial work of high quality, which demonstrates a clear understanding of the subject matter, in which the relationship between the constituent elements are identified clearly and discussed with some level of critical analysis. The work also applies abstract ideas in concrete situations. CR Sound and competent work, which demonstrates a reasonable but not complete grasp of the subject matter. The work utilizes recall and paraphrases the work of others concerning the subject matter. Some basic level of critical analysis is evident. Originality in the work is rarely evident. P Work that demonstrates a satisfactory engagement with the subject matter such that the student is said to have a general understanding of the field. Provides an adequate basis for further study. NN Did not meet the learning objective of the subject VIEWING STUDENT GRADES Results including the final grade can be viewed via the Grade Centre on Blackboard. Results for all assessments are published within two weeks of the due date of the assessment and the final examination. Students who wish to appeal their mark for a specific assessment are advised to follow the procedures outlined at www.holmes.edu.au /undergraduate/appeals. PLAGIARISM AND ACADEMIC MISCONDUCT Holmes Institute view any forms of academic misconduct as most serious offences. Academic misconduct in any form during an examination is not tolerated and will be dealt with according to the policies and procedures set out in the Holmes Institute Student Handbook (located on Blackboard in the Student General information Subject: HE-General Study Information (HGEN_HE) > General Information > Student Handbook 2010 v.3.pdf). Plagiarism occurs when one uses another person’s ideas or manner of expressing them and passes them off as one’s own work by failing to give appropriate acknowledgement (that is, referencing the source). Any instances of plagiarism will be dealt with promptly). It is important that student reference their work appropriately. The Faculty of Higher Education at Holmes Institute uses the APA (American Psychological Association) style of referencing. A detailed guide to referencing can be found in the Student Handbook. It expected that you would be familiar with the APA style of referencing. USE OF BLACKBOARD Holmes Institute uses Blackboard as its online teaching platform and all students enrolled have access to Blackboard to view and download their lecture material, grades, important announcements on their subjects and discussion rooms for selected subjects. Please note that it is the student’s responsibility to check Blackboard on a regular basis. It is expected that students will have viewed lecture materials and additional readings before class. All students are advised to familiarize themselves with the use of Blackboard. Guides to Blackboard are available in the Resource Centre on each campus. Should you have difficulties accessing and/or using Blackboard, please contact your lecturer or the Holmes Institute Blackboard Helpdesk on: [email protected]. USE OF RESOURCE CENTER AND PROQUEST For most subjects, students are expected to engage in additional research. Textbooks and teaching materials available in the Resource Centre will be of use here. In addition, current students have access to a range of electronic academic journals via Proquest, which is accessible once you log into Blackboard. HI6006 COMPETITIVE STRATEGY 9 Should you require any assistance with the use of Proquest and/or online research, please contact your lecturer and/or the Resource Centre staff on your campus. STUDY SKILLS & ACADEMIC SUPPORT Students who have difficulties with their studies and/or specific forms of assessment should visit online Study Skills on www.holmes.edu.au/undergraduate/studyskills. Holmes Institute also offers regular Academic Support, which is free for any student enrolled. See details on http://www.holmes.edu.au/undergraduate/Information. SUBJECT RESOURCES Prescribed Textbook (compulsory) - Soft copy of the textbook is on Blackboard Title: Fundamentals of Global Strategy Author(s): Cornelis A. de Kluyver e-ISBN: 978-1-4533-3287-0 Recommended Reading  Rumelt R., (2011), Good Strategy, Bad Strategy, Crown Business, ISBN:978-0-307-88623-1.  Johnson, G., Scholes, K. & Whittington, R (2008), Exploring Corporate Strategy – Text and Cases, 8th Edition, Prentice Hall. LECTURE SCHEDULE/SYLLABUS Wk Topics scheduled Assessment Tutorial Activities Ch. 1 Competing in a Global World Each week, activities related to the topic will be undertaken in groups. Some pre-reading may be required. Tutorial activities also include the analysis of business cases. 1 2 The Globalization of Companies and Industries 2 3 Generic Strategies for Global Value Creation 3 4 Global Strategy as Business Model Change 4 5 Target Markets and Modes of Entry 5 6 Globalizing the Value Proposition Assignment 1 6 7 Global Branding 7 8 Globalizing the Value Chain Infrastructure 8 9 Global Supply-Chain Management 9 10 Globalizing the Management Model 10 11 Implementing Strategy – Companies That Compete Across Industries and Countries Assignment 2 Group Assignment Presentations 12 Revision Written Report Due Study week* Exam week* * Note: Students must consult the Academic Calendar and Blackboard for the dates of the Study and Examination Week. STUDENT ASSISTANCE HI6006 COMPETITIVE STRATEGY 10 Studying in higher education presents many experiences and challenges. These might involve academic, personal and/or professional issues. At Holmes Institute, we have a range of people who can help you with various challenges. The following table identifies contact points should you require any support. SUPPORT REQUIRED WHO TO CONTACT Information for Current Students Holmes Institute Student Handbook Academic Probation / Mentoring Academic Mentors, Associate Dean Accommodation Holmes Institute Home Stay Computers, Blackboard, Email IT Help Desk Disability Needs Holmes Institute Campus Directors Employment and Careers Career Development Team Enrolment Higher Education Coordinator on Campus Exams Higher Education Coordinator on Campus Financial Issues Holmes Institute Campus Directors Personal Issues National Higher Education Program Manager, Mentoring Team Proquest Database Librarian on each Campus Study Skills Holmes Institute Academic Support & Study Skills Team Visa Issues, COEs etc. Higher Education Coordinator on Campus This subject outline was prepared by the Course Development Team for the Undergraduate Programs, Faculty of Higher Education, Holmes Institute. It was correct at the time of publication. Change to the Subject Outline may occur at any time. However, the Faculty of Higher Education endeavours to inform the students accordingly. This publication is copyright. Apart from any fair dealing for the purpose of private study, research, criticism, or review as permitted under the Copyright Act, no part may be reproduced by any process or placed in computer memory without written permission. Enquires should be made to Holmes Institute Faculty of Higher Education. © Copyright 2015.