High Distinction Distinction Credit Pass Fail Criteria Literature Review Excellent review of relevant literature/critical analysis evident. Superior review of relevant literature/critical analysis missing in some areas. Above average review of some of the relevant literature/more development required. No critical analysis Average review of relevant literature/lack of depth of understanding of the literature. No attempt has been made at a literature review. Methodology Excellent understanding of methodology/clear description of what is being analysed/clear description of how the data is going to be analysed. Superior understanding of methodology/ clear description of what is being analysed/the description of how the data is going to be analysed needs more work. Above average understanding of methodology/ generally clear description of what is being analysed/the description of how the data is going to be analysed is incomplete. Average understanding of methodology/ unclear description of what is being analysed/unclear description of how the data is going to be analysed. The methodology does not address what is being analysed or how it is being analysed. References All reference conform to APA/All references are directly related to the topic. Some minor errors in APA style/All of the references are generally related to the topic. Major errors in APA style/Some of the references are related to the topic (includes tangential references and/or unnecessary references) No attempt has been made to use APA style/Most of the references are not directly related to the topic. No references have been used. Written Communication Excellent--no grammatical errors and a clear structure. Superior- some errors and a basic structure (clear introductory, body and concluding paragraphs). Average--some grammatical errors and a basic structure (not followed in terms of introductory, body and concluding paragraphs). Below average--many errors and a poor structure (no clear paragraph structure). Fail--Incomprehensible. The assessment is worth 30 Points: Literature Review: 10 Methodology: 10 References: 5 Written Communication: 5 Comments: Referencing and structure • Used of a small number of journals websites and relevant materials • Used some of the current materials and facts related to your business • APS Reference format used correctly • Correct business report style as per assignment outline • Each Section required completed and included You have has used own words – not just simple rewording of the literature and offer some discussion however in parts this lacked depth You have identified some of the relevant issues and themes have been identified and applied to logical tactics and actions You showed a sound but simple understanding of theory and content and literature review was narrow Information contained is analysed and themes have been identified and communicated fairly well . You showed some creativity and originality in the ideas and the application of literature and theory and practice. Each section has been completed and shows a a reasonable understanding of the relevant background themes and theories. You developed an argument however this could benefit from discussing themes with more literature justification and strengthen arguments An argued view and identified perspective was apparent and you show some flow and interlink of thoughts more justification and logical arguments should be used to support your ideas You have shown understanding of the method and offered an adequate discussion in this area. Literature conclusions were offered however you discussion is narrative in some places and could have been supported with references and topic content perhaps figures and tables would have added value- these show evidence to the conclusions you are attempting to draw Be specific and discuss the way forward , offer clarity . You need to ensure you offer more depth and apply more evidenced knowledge and application. Further discussion justification and reasoning would increase your grade Total marks 20