Research 2500 Word Assignment Introduction: Summary Of Introduction & Issue of poster ( 250 Words ) # Poster : Introduction , Background + Research Rational Research Aim The aim of this study is to examine the impact of XXX. The independent variable used in this study is XXX and dependent variable XXX Research Objective To examine the impact XXX Research Questions ( Rephrase from Objective ) Literature Review Definition of key concept “ The Impact of Marketing on consumer behaviour : 3 Definition from Author Critical Review of Theories and Model ( Strategic Marketing 4Ps & 7Ps ) ( 3 – 4 Theory / Models ) ( Briefly discuss on the 4 Theories / Models ) ( Summary Of Each Theory / Models ) ( Summary Of Each Theory / Models ) ( Summary Of Each Theory / Models ) Theory & Model Description Strength : Advantage Weakness : Disadvantage Source 1 At Least 2 At Least 2 At Least 2 Argument : Strength / Weakness of the theory / Models ( High Points ) #Critical Evaluation Empirical Studies : ( 3 Studies : Same Title / Industry / Country Recent : 2010 – 2017 ) SERFONTEIN (2010) did a research on THE IMPACT OF STRATEGIC MARKETING (TITLE) Sample Size of research ( Respondents / Report etc ) The variables used in this study is X Y Z etc ( Related to the Industry ) Findings from the articles. 2.4 Summary Of Variables Variables ( Minimum : 10 ) Source Vision ( Basit, 2017 ) Strategic Direction Hypothesis : At least 3 H1 : Vision have a positive significant impact on organizational performance : Discuss : Positive / Negative ( 3 Statements : Citation ) Adopted conceptual Framework : At Least 5 3 Independent Variable , 1 Depending Variable ( Photo / Chart / Table ) Methodology : ( 50% Marks ) : Research Philosophy ( How we collect data ) ( Title : Impact : Objective : Impact , Affect etc ) ( What is our objective ) Types : Positivism , Interpretivism and phenomological ( Why use this method ) Questionaire : Positivism Interview : Interpretivism Your Positivism Why ? Quantitative and Hyphotesis Research Resign and strategy What is research design Types : Descriptive , Explanatory and Exploratory Yours explanatory ? Why ? Casual research ? Impact of independent on dependent variables ? Testing Hyphothesis Logitudenal and cross sectional ? Yours : Cross Sectional ? Why ? Data Collection Method Primary : Primary Secondary : Annual report etc Yours : Primary Research What is data collection method Types of primary date collection method : Survey Questionnaire , interview , observation , focus group etc Yours Questionnaire ? Why ? If Organization : Total Population If Customer : # Target Population Target : Questionnaire from X cinema goers. Contextual gap : Comparison between cinema A , B & C Sample Size and Sampling Method From 100 customers / employee How ? Convenience Sampling and Why ? Probability Non Probability Random ( 1 , 5 , 10 , 50 , 55 , 100 ) Purposive ( Targeted specific group ) Random Stratified ( 50 Performing 50 Not : Even ) # Convenience ( Whoever ) Cluster Availability Snowball Quota Data Instrument What is data instrument ? Questionaire ? Liker Scale 1 : 5 Range Questionaire development ( Extra Marks ) Variables Sub Variables Source autocratic 1 Reward or Punishment 2 3 4 ( .... Aritcle Citation ) Democratic # From Hypothesis Variable Accessability and ethical Go to cinema , stand and collect data / dates #HR should Collect on behalf ( Data ) How to prevent unethical … Data Analysis Plan : SPSS Software to analyse data Which Analysis : Normality Test , Reliability Test , Descriptive , Correlation and regression Analysis Reason Source Normality Test Reliability Test Limitations ( Own Opinion ) Resources / Shortage of time / funds / etc Research Timeline : Research will start when to when ( Jan 2017 – Dec 2017 ) # Follow Chart # References