Managing Projects Assignment
CASE STUDY:
Launching a New Product Line - Scenario
You work for a firm that manufactures and distributes haircare products. To this point, your sales have primarily been to retail outlets. The firm has decided to launch a new product line of bulk-packaged hair care products to be sold and distributed to organisations such as hospitals, gyms, schools and universities with residences for students, and similar customers. You are in charge of the team who must present a project plan for the production, sales, and distribution of the new product line to potential investors in order to secure funding to bring the new product to market.
This Assignment Consists of three parts as per below
Business Case Presentation (Microsoft PowerPoint presentation, equivalent to 2,500 words)
Critique of two project management planning tools (1,500 words)
Critical review of a current debate in the project management literature (1,000 words)
Part 1: Business Case (Microsoft PowerPoint Presentation, equivalent to 2,500 words): 40%
To complete the PowerPoint presentation:
Compile a single PowerPoint document. PowerPoint slides can contain notes if needed. These entries include:
Unit 1: A definition of the project scope, aims and objectives (1–2 PowerPoint slides)
Below is what is expected in Unit 1.
A definition of the project scope, aims and objectives
An analysis of stakeholder groups, stakeholder issues and stakeholder management strategies
An analysis of project tasks and phases using key project management planning tools
Proposed key performance indicators that could be used to monitor the project’s performance
An analysis of risks involved in the project and proposed risk mitigation strategies
To complete this Unit:
Review the scenario above
Research the topics in the scenario, and add detail and assumptions to the scenario to further define it.
Identify the project scope, and create aims and objectives for the scenario and include these on a Microsoft PowerPoint slide titled, ‘Project Scope, Aims and Objectives’.
Unit 2: An analysis of stakeholder groups, stakeholder and stakeholder management strategies (1–2 PowerPoint slides)
To complete this Unit:
Perform a stakeholder analysis for the given scenario, including the following:
Identify:
Primary Stakeholders: those ultimately affected, either positively or negatively, by the project.
Secondary Stakeholders: the intermediaries, those who are indirectly affected by the project.
Key Stakeholders: those who have significant influence upon a project, or significant importance within the organisation.
Analyse:
Stakeholder Issues: problems that may arise with various stakeholders.
Stakeholder Management Strategies: a plan to address stakeholder issues.
Create a Microsoft PowerPoint slide titled, ‘Stakeholder Analysis’, that includes the above information.
Unit 3: An analysis of project tasks and phases using key project management planning tools (2–4 PowerPoint slides)
In this unit continue to explore project planning tools, focusing on the Work Breakdown Structure (WBS) and Gantt chart.
The first tool you will use is the Work Breakdown Structure (WBS). The second project planning tool you will use is the Gantt chart
Identify and briefly describe the project planning tools you would use for the scenario, explaining why you would use each one. Be specific and use examples to support your answer.
Perform a Work Breakdown Structure (WBS) and Gantt analysis for the project in your scenario.
Create two Microsoft PowerPoint slides, one titled, ‘Work Breakdown Structure’, and the other titled, ‘Gantt Analysis’, and include information from the WBS and Gantt analysis you performed
In a word document
Make a list of all the project planning tools you have encountered from the Resources or from independent research. Next to each project planning tool, identify the tool’s best use, any unique characteristics of the tool and any additional information you consider useful.
Select two of the project planning tools from your list, not including the Bottom-Up Analysis that was used as an example.
Analyse the strengths and limitations of these two tools, comparing their usefulness when appropriate.
Unit 4: Proposed key performance indicators that could be used to monitor the project’s performance (1–2 PowerPoint slides)
Balanced Scorecard and Budget Template
To complete this Unit:
Review the scenario.
Develop a budget template for the project in the scenario.
Develop a BSC (balanced Score Card) which includes your suggested KPIs in the four BSC categories for the project in your scenario.
Unit 5: An analysis of risks involved in the project and proposed risk mitigation strategies (1–2 PowerPoint slides)
Risk Drivers
To complete this Unit:
Review your scenario.
Review the resources from this unit related to risk assessment.
Identify risk drivers in your project and the risks associated with each.
Explain how the risks you identified could impact the project, and propose strategies to mitigate each risk.
Add a final 1–2 slide summary of what you have learned from completing each unit entries, highlighting specific attributes that would help in securing funding for your project plan.
Part 2: Critique of two project management planning tools: 25%
To prepare:
Refer back to the two project management planning tools you analysed in Unit 3.
To complete the critique, compose an essay of approximately 1,500 words that includes:
An introduction explaining what project management planning tools are and how they can positively and negatively impact a project.
A description of the two project management planning tools you selected, including a brief explanation of why you find these tools interesting or relevant to your work.
An analysis and critique of the two tools, including:
Strengths: How the tools you selected might aid your understanding and experiences with managing projects.
Limitations: How the tools might make managing projects more challenging, and ways to overcome those challenges.
A comparison of the two tools as appropriate.
A conclusion summarising your thoughts on the project management planning tools you selected, including any insights gained from completing your critique.
References in Harvard format.
Part 3: Critical review of a current debate in project management literature: 15%
To prepare:
Select a current debate in project management literature.
Search the Internet and University of Roehampton Library and identify a relevant article about a current debate in the project management literature.
To complete the critical review, compose an essay of approximately 1,000 words that includes:
An introductory paragraph identifying the current debate you selected and why it interests you.
A section critically reviewing the debate as presented in the article.
A conclusion explaining how you think the current debate could be resolved in the future.
References in Harvard Format.
Examples of current debates in project management you might address are found in readings throughout the unit. Some of these include:
Projects as a temporary organisation
Stakeholder involvement in project management
Impact of organisational structure and/or culture on projects
Project risk drivers
Project completion
Project planning tools
In many cases, different authors use the same terms to describe different concepts, or different terms to mean what are essentially very similar ideas. Do not let terminology worry you; discuss your chosen concepts or theories in specific, descriptive language, without too much jargon.
Recommended references, but not limited.
Cabanis-Brewin, J., (2011) ‘In Practice: Manage People First to Keep Projects on Track’, Chief Learning Officer, 10 (11) p.40.
Turner, J. R., & R, Müller, (2003) ‘On the Nature of the Project as a Temporary Organization’, International Journal of Project Management, 21 (1) pp.1-8.
Shenhar, A. & Dvir, D, (2008) Reinventing Project Management The Diamond Approach to Successful Growth and Innovation. Harvard Business Press Book Summary.
Patanakul, P., & A. J. Shenhar, (2012) ‘What Project Strategy Really Is: The Fundamental Building Block in Strategic Project Management’, Project Management Journal, 43 (1) pp.4-20.
Söderlund, J., (2002) ‘Managing Complex Development Projects: Arenas, Knowledge Processes and Time’, R&D Management, 32 (5) pp.419-430.
Chen, P., M. Qiang, & J. N. Wang, (2009) ‘Project Management in the Chinese Construction Industry: Six-Case Study’, Journal of Construction Engineering and Management, 135 (10) pp.1016-1026
Bourne, L., & D. H. T. Walker, (2006) ‘Visualising Stakeholder Influence—Two Australian Examples’, Project Management Journal, 37 (1) pp.5-21.
Friedman, A. L., & S. Miles, (2002) ‘Developing Stakeholder Theory’, Journal of Management Studies, 39 (1) pp.1-21.
Handy, C. B., (2007) ‘On the cultures of organisations’, in Understanding Organisations, London, UK: Penguin Books, Ltd.
Laurie, J., (2003) ‘Why Projects Fail: A University Accounting System,’ JISC infoNet [Online].
Mind Tools, (2012) Belbin’s Team Roles: Understanding Team Roles to Improve Performance, Available at: http://www.mindtools.com/pages/article/newLDR_83.htm (accessed: 12/09/12)
Townsend, A. M., S. M. DeMarie, & A. R. Hendrickson, (1998) ‘Virtual Teams: Technology and the Workplace of the Future’, Academy of Management Executive, 12 (3) pp.17-29.
Atkinson, R., L. Crawford, & S. Ward, (2006) ‘Fundamental Uncertainties in Projects and the Scope of Project Management’, International Journal of Project Management, 24 (8) pp.687-698.
Bendoly, E., J. E. Perry-Smith, & D. G. Bachrach, (2010) ‘The Perception of Difficulty in Project-Work Planning and Its Impact on Resource Sharing’, Journal of Operations Management, 28 (5) pp.385-397.
Gantt.com, (2012) What Is a Gantt Chart?, Available at: http://www.gantt.com/index.htm (accessed: 12/09/12)
Gantt.com, (2012) Creating Gantt Charts, Available at: http://www.gantt.com/creating-gantt-charts.htm (accessed: 12/09/12)
Henriksen, B., & C. C. Røstad, (2010) ‘Evaluating and Prioritizing Projects – Setting Targets: The Business Effect Evaluation Methodology (BEEM)’, International Journal of Managing Projects in Business, 3 (2), pp.275-291.
Laslo, Z., (2010) ‘Project Portfolio Management: An Integrated Method for Resource Planning and Scheduling to Minimize Planning/Scheduling-Dependent Expenses’, International Journal of Project Management, 28 (6) pp.609-618.
Project Management Guru, (2012) Project Management Estimating Tools and Techniques, Available at: http://www.projectmanagementguru.com/estimating.html(accessed: 12/09/12)
Zwikael, O., & S. Globerson, (2004) ‘Evaluating the Quality of Project Planning: A Model and Field Results’, International Journal of Production Research, 42 (8) pp.1545-1556.
Zwikael, O., & S. Globerson, (2006) ‘Benchmarking of Project Planning and Success in Selected Industries’, Benchmarking: An International Journal, 13 (6) pp.688-700.
Clark, K., (1989) ‘Project Scope and Project Performance: The Effect of Parts Strategy and Supplier Involvement on Product Development’, Management Science, 35 (10) pp.1247-1263
Oni, A. I. (2008) ‘Linking Project Controls Implementation Planning and Project Success: The Northern Canadian Mining Projects Lessons’, AACE International Transactions, pp.1-8
Bower, D. C., & A. D. Finegan, (2009) ‘New Approaches in Project Performance Evaluation Techniques’, International Journal of Managing Projects in Business, 2 (3) pp.435-444.
Bright Hub PM, (2012) Examples of a Project Management Budget, Available at http://www.brighthubpm.com/templates-forms/61658-examples-of-a-project-management-budget/ (accessed: 12/09/12)
Lauras, M., G. Marques, & D. Gourc, (2010) ‘Towards a Multi-Dimensional Project Performance Measurement System’, Decision Support Systems, 48 (2) pp.342-353.
Lenfle, S., & C. Loch, (2010) ‘Lost Roots: How Project Management Came to Emphasize Control over Flexibility and Novelty’, California Management Review, 53 (1) pp.32-55.
Pajares, J., & A. López-Paredes, (2011) ‘An Extension of the EVM Analysis for Project Monitoring: The Cost Control Index and the Schedule Control Index’, International Journal of Project Management, 29 (5) pp.615-621.
Toor, S. R., & S. O. Ogunlana, (2010) ‘Beyond the ‘Iron Triangle’: Stakeholder Perception of Key Performance Indicators (KPIs) for Large-Scale Public Sector Development Projects’, International Journal of Project Management, 28 (3) pp.228-236.
Elazouni, A., & O. Salem, (2011) ‘Progress Monitoring of Construction Projects Using Pattern Recognition Techniques’, Construction Management & Economics, 29 (4) pp.355-370
Lucas, J., (2008) ‘Earned Value Analysis - Why It Doesn't Work’, AACE International Transactions, pp.1-10
Crawford, L., & A. H. Nahmias, (2010) ‘Competencies for Managing Change’, International Journal of Project Management, 28 (4), pp.405-412.
de Bakker, K., A. Boonstra, & H. Wortmann, (2011) ‘Risk Management Affecting IS/IT Project Success through Communicative Action’, Project Management Journal, 42 (3), pp.75-90.
Retrieved from the University of Roehampton Library.
Marle, F., & L.-A. Vidal, (2011) ‘Project Risk Management Processes: Improving Coordination Using a Clustering Approach’, Research in Engineering Design, 22(3) pp.189-206.
Mastering-project-management.com, (2009) Project Closure - Whether Your 1st or 21st Project, Successful Completion Involves a Few Important Steps…, Available at: http://www.mastering-project-management.com/project-closure.html(accessed: 12/09/12)
Mind Tools, (2012) Post-Implementation Reviews: Making Sure that What You Delivered Actually Works, Available at: http://www.mindtools.com/pages/article/newPPM_74.htm (accessed: 12/09/12)
Wallace, S., (2007) Post-Implementation Review (PIR), Available at: http://www.epmbook.com/pir.htm (accessed: 12/09/12)
Zwikael, O. & M. Ahn, (2011) ‘The Effectiveness of Risk Management: An Analysis of Project Risk Planning Across Industries and Countries’, Risk Analysis: An International Journal, 31 (1) pp.25-37.
Douglas, III, E .E., (2009) ‘Understanding Schedule Change Management’, AACE International Transactions, pp.1-9