MNG10720 Research for Business and Tourism Unit Information Guide Session 1, 2017 scu.edu.au/business- tourism CRICOS Provider: 01241G Contents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 About this unit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 Content . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 Graduate attributes and unit learning outcomes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 Learning resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 Prescribed texts and materials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 Optional texts and materials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 Studying this unit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 Teaching and learning arrangements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 Estimated workload . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 Scheduled Study Hours . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8 Assessment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8 Assessment overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8 Assessment details . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8 Assessment 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 Assessment 2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 Assessment 3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13 Timetables . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13Suggested study timetable 2 | MNG10720 Research for Business and Tourism (Session 1, 2017) About this unit Develops students’ understanding of the importance and application of the research process to businesses. Through a project-based teaching approach, students develop a research question and choose appropriate theoretical, methodological, and analytical frameworks to best answer that question. Students gain skills in the planning, preparation, design and presentation of a business research project. Content 1. Introducing business research 2. Beginning research 3. Review of related literature 4. Research design 5. Quantitative methods 6. Qualitative methods 7. Selecting the sample 8. Analysing the data 9. Reporting the research Graduate attributes and unit learning outcomes As a graduate of Southern Cross University, you will have developed skills, values and attitudes that are essential for gaining employment and advancing lifelong learning. The University refers to these asgraduate attributes(http://policies.scu.edu.au/view.current.php?id=00091#s3) and identifies them as follows: GA1Intellectual rigour, GA2Creativity, GA3Ethical practice, GA4Knowledge of a discipline, GA5Lifelong learning, GA6Communication and social skills, GA7Cultural competence. This unit will assist students to develop the following graduate attributes (shown below as they relate to this unit's learning outcomes): Learning outcomes for this unit GA1 GA2 GA3 GA4 GA5 GA6 GA7 On completion of this unit, students should be able to: 1. develop a formal and robust research question on which to base a research project ✓ 2. write a critical literature review and explain its role in the research planning process ✓ 3. plan and design a research proposal ✓ ✓ 4. explain basic qualitative and quantitative data collection methods and methods of analysis ✓ ✓ 5. critically evaluate the limitations of social research ✓ About this unit | 3 Learning resources The referencing style used below is Harvard.PLEASE NOTE that you may need to use a different style for this unit.Refer toReferencing guides(http://scu.edu.au/library/index.php/ 14)for information about the referencing style you should use. Prescribed texts and materials Prescribed texts Quinlan, Babin, Carr, Griffin and Zikmund 2015,Business Research Methods, First edition, Cengage, Hampshire. ISBN: 9781473704855. There are compulsory readings and a Study Guide for this unit. SeeMySCU (http://learn.scu.edu.au)for details. Required online resources You are required to conduct the ‘Learn Qualtrics in 5 Steps’ (http://www.qualtrics.com/ (http://www.qualtrics.com/)) online tutorials and complete your training by undertaking an online quiz as part of Assignment 1. Optional texts and materials Optional texts Jennings, G 2010,Tourism Research, Second edition, Wiley, Milton. ISBN: 9781742164601. Zikmund, Babin, Carr and Griffin 2013,Business Research Methods, Ninth edition, Cengage, Hampshire. ISBN: 9781111826925. 4 | MNG10720 Research for Business and Tourism (Session 1, 2017) Studying this unit The first step in managing your study for this unit is to familiarise yourself with this document and theMySCU(http://learn.scu.edu.au)Learning Site. You should refer frequently to the MySCU Learning Site for announcements and updates. Unit Materials The printed material for this unit consists of three sections. 1. Unit Information Guide. This is the publication you are now reading and contains an introduction to this unit, an overview of the topics to be covered, details of assessment requirements and other administrative matters. 2. Study Guide. The Study Guide contains material on each topic area, guidelines on recommended readings and activities and feedback so that you can gauge how well you are comprehending the unit content. 3. Book of selected readings. You can access these readings through the SCU Library services. Textbooks Please refer to the Learning Resources section in this guide for details of the required textbook for this unit. The text provides comprehensive coverage of business research methods, with an emphasis on practical applications. Although it provides more detailed treatment of some issues than is required for this unit, the book will be a valuable reference for future units, and in the workplace. Other recommended readings are also listed in this Unit Information Guide. How much work? The assumed student workload is 150 hours for the unit with a weekly distribution roughly as follows: Lecture plus workshop/tutorial 3 hours Directed study 2–4 hours Private study 4 hours Unit structure Module 1: The research planning process The first module of this unit defines the terms which are most frequently used in literature on the subject. The remaining components of the module explain the major steps in the research planning process, which, if followed carefully, will mean that any study will meet the criteria of scientific research. Studying this unit | 5 Topics include: • Introducing research for busines and tourism • Beginning research • A review of related literature • Research design Module 2: Data collection methods The second module deals with the major data collection methods that are most frequently applied to social science research. There are situations in social research where one of these techniques will be more suitable than the others. Knowing the advantages and disadvantages of each will assist the intending researcher to select the techniques most appropriate for the proposed study. The data collection tool will be explored and familiarity with it will be facilitated through tutorials and incorporation into the assessments. Topics include: • Qualitative methods • Quantitative methods • Selecting the sample Module 3: Data analysis and presentation The third module looks at methods of data analysis and interpretation. It is well and good to collect information from primary and secondary sources but without analysis and interpretation, the data alone is unhelpful. The module outlines some common approaches t odata analysis and presentation. Topics include: • Analysing the data • Reporting the research Teaching and learning arrangements Estimated workload Scheduled hours Personal study Total 36 114 150 Your scheduled study hours are allocated as follows: Gold Coast Teaching method Duration Frequency Lecture online 1 hour 12 weeks Tutorial on-site 2 hours 12 weeks 6 | MNG10720 Research for Business and Tourism (Session 1, 2017) Distance Education Teaching method Duration Frequency Lecture online 1 hour 12 weeks Coffs Harbour Teaching method Duration Frequency Lecture online 1 hour 12 weeks Tutorial on-site 2 hours 12 weeks PNG - IBS - Port Moresby Teaching method Duration Frequency Workshop on-site N/A N/A PNG - IBS - Enga Teaching method Duration Frequency Workshop on-site N/A N/A Singapore - MDIS Teaching method Duration Frequency Workshop on-site N/A N/A Sydney - Hotel School Teaching method Duration Frequency Lecture on-site 1 hour 12 weeks Tutorial on-site 2 hours 12 weeks Melbourne - Hotel School Teaching method Duration Frequency Lecture on-site 1 hour 12 weeks Tutorial on-site 2 hours 12 weeks Lismore Teaching method Duration Frequency Lecture online 1 hour 12 weeks Tutorial on-site 2 hours 12 weeks Studying this unit | 7 Assessment Assessment overview This is a graded unit and grades are awarded as detailed in Rule 3.8 of the University's Rules Relating to Awards. To achieve a passing grade in the unit all assessment tasks must be submitted and an overall mark of 50% or more must be obtained. All students are required to submit three compulsory assignments (two written and one online), which will make up 100% of the total assessment. Any work presented after the due date will be subject to progressive penalties and will ultimately receive no grade. These penalties will be provided by your lecturer. Students should take care in the use of the work of others. All sources must be acknowledged in full. The penalties for plagiarism are severe. This applies to the misuse of work, writings and research other than your own. It also applies in the resubmission of your own work prepared for another course or purpose. Assignment due dates and the examination period provided here apply to the Australian study period. These may be varied for students studying elsewhere, please confirm dates with your local tutor. ‘TurnItIn’ and your assignments It is now mandatory that all written assignments in the School of Tourism and Hospitality Management be submitted to TurnItIn prior to formal submission for the purposes of plagiarism checking. Assessment Group/ individual Learning outcomes Grading indicator Min Score Weight Length/ duration Due Professional accreditation 1. Quiz Individual 4, 5 Graded N/A 10% - 07 Apr 2017 5:00 PM Assessed completion of Qualtrics tutorial 2. Research proposal and Literature review Individual 1, 2, 3 Graded N/A 40% 1800 words 21 Apr 2017 5:00 PM N/A 3. Report Individual 1, 3, 4, 5 Graded N/A 50% 1500 words 26 May 2017 5:00 PM N/A Assessment details Assessment 1: Quiz This assessment is for these students only:Coffs Harbour; Distance Education; Gold Coast; Lismore; Melbourne - Hotel School; PNG - IBS - Enga; PNG - IBS - Port Moresby; Singapore - MDIS; Sydney - Hotel School. 8 | MNG10720 Research for Business and Tourism (Session 1, 2017) Assessment Group/ individual Learning outcomes Grading indicator Min Score Weight Length/ duration Due Professional accreditation Quiz Individual 4, 5 Graded N/A 10% - 07 Apr 2017 5:00 PM Assessed completion of Qualtrics tutorial You are required to conduct the ‘Learn Qualtrics in 5 Steps’ online tutorials and complete your training by undertaking an online quiz. The results of the quiz will be sent to your individual lecturer. These online tutorials will take about 3 hours and there has been one Qualtrics workshop allocated in the study timetable prior to the submission date for this assignment. Instructions 1. Go to http://www.qualtrics.com/ (http://www.qualtrics.com/). 2. Click on support/online help (http://www.qualtrics.com/support). 3. Click on ‘Explore the new qualtrics’. 4. Navigate down page to 'learn to build'. 5. Click on 'learn Qualtrics in 5 easy steps'. 6. Complete all five steps/projects in the training modules. 7. When complete then take the ‘Comprehensive Review’ online quiz located at https://scuau.qualtrics.com/jfe/form/SV_cVhFXX7pm65mUIt. 8. Complete the ‘Comprehensive Review’ online quiz and ensure your score / Certificate of Completion is sent to your lecturer AND include your name and email. Note: You must get a score of 10 or more out of the possible 12 to pass this assessment and the assessment is based on the full 10 (ten) marks for a Certificate of Completion with a score of 10 or more, OR 0 (zero) marks for a Certificate of Completion with a score of 9 or less. Assessment 2: Research proposal and Literature review This assessment is for these students only:Coffs Harbour; Distance Education; Gold Coast; Lismore; Melbourne - Hotel School; PNG - IBS - Enga; PNG - IBS - Port Moresby; Singapore - MDIS; Sydney - Hotel School. Assessment Group/ individual Learning outcomes Grading indicator Min Score Weight Length/ duration Due Professional accreditation Research proposal and Literature review Individual 1, 2, 3 Graded N/A 40% 1800 words 21 Apr 2017 5:00 PM N/A You are required to think of an interesting business-research idea and develop this idea into a formal, clearly-articulated research question – a problem-statement. This question will be used as the organising framework for a critical literature review of previous academic research in the area. Assignment 2 has two related stages. The first is to convert your idea into aresearchable questionusing the techniques taught in the first two weeks of the unit. The second is to write a critical literature reviewusing the methods taught in week 3 of the unit. The overall objective is to produce a formal research question and set of research objectives based on a rigorous assessment of the available evidence on the topic. This will be the basis for your development of the project report in Assignment 3. Assessment | 9 You are encouraged to discuss your research idea(s) with your lecturer and fellow students in the workshops/tutorials as well as study the materials for the first three weeks of the unit carefully. You will start with a general research idea and, as you go through the literature review, you will modify and hone your question into a clear and concise statement that could form the basis of a research design. The instructions below lay out the basic requirements of the task. Instructions 1. Prepare a research proposal that addresses the following criteria: 1. Background(250 words) – provide a brief overview describing the industry-related research situation relevant to the research idea you would like to develop. 2. Significance(250 words) – explain the significance and need for this research from the perspective of the business or organisation. 3. Scope(150 words) – explain the geographical, temporal and demographic scope of the proposed research. 4. Problem statement and objectives(150 words) – determine a clear and concise problem statement and two research objectives that relate to your research proposal. 5. Prepare a literature review that critically evaluates ten (10) references from the academic literature (books and/or academic journal articles) relevant to your research idea (1000 words). 2. Provide a reference list (Harvard – see Summers and Smith (2006)Referencing Guidefor academic literature sources you use to justify your final research proposal. 3. Turnitin– examine your Turnitin Originality Report for this assignment to make sure your similarity score is low and you are rewriting ideas from the literature either a) in your own words or b) using formal quotations as necessary. This is important as failure to do so amounts to plagiarism. Note:This is a hypothetical exercise only that is designed to give you opportunity to learn, in a small but practical situation, about the research process and its place within business management decision making.Under no circumstancesare you to approach any employee of any business or organisation for assistance with this assignment or Assignment 3. Marking criteria Quality of the problem statement 30% Range, relevancy and quality of literature related to the research question 20% Development of a logical and coherent argument in the literature review 30% Clarity of expression throughout the review 10% Referencing (within review and reference list) 10% Assessment 3: Report This assessment is for these students only:Coffs Harbour; Distance Education; Gold Coast; Lismore; Melbourne - Hotel School; PNG - IBS - Enga; PNG - IBS - Port Moresby; Singapore - MDIS; Sydney - Hotel School. 10 | MNG10720 Research for Business and Tourism (Session 1, 2017) Assessment Group/ individual Learning outcomes Grading indicator Min Score Weight Length/ duration Due Professional accreditation Report Individual 1, 3, 4, 5 Graded N/A 50% 1500 words 26 May 2017 5:00 PM N/A You are required to prepare a report that will set out how you will go about answering the research question developed in Assignment 2. The report will map out a research design - techniques you will use to convincingly address the research question. Your report will describe and justifythe decisions you have made for your research design, data collection methods, sample selection, ethical considerations and data analysis techniques. The proposal report also involves the development of a Qualtrics survey which you need to design and include whether you choose to develop a qualitative, quantitative, or mixed method of survey and/or interview questions. Instructions Your research proposal should address the following criteria (and use these headings in your Research Proposal Report): 1. Problem statement and research objectives– state your problem statement and research objectives at the start of your research proposal report so your lecturer can refer to these when reviewing your proposal. 2. Research design– explain and justify the methodological approach you propose to guide your research proposal using relevant literature. 3. Data collection methods– explain and justify the methods you propose for data collection and data management using relevant literature. 4. Qualtrics survey– design and include your Qualtrics survey and/or interview format and explain and justify the questions and style of questions you use with respect to collecting appropriate data to address your objectives. 5. Sample selection– explain and justify the sample selection process relevant to your research proposal. 6. Data analysis techniques– explain and justify how you would propose to analyse and present the data collected. 7. Ethical considerations– explain how you would consider the ethical issues associated with the research proposal. 8. Reference list– provide a reference list (Harvard) for any reference sources you use to justify your final research proposal. 9. TurnItIn– as for Assignment 2, carefully examine your turnitin report to assure originality. Marking criteria Research design 20% Data collection methods 20% Qualtrics survey 10% Sample selection 10% Ethical considerations 10% Proposed data analysis techniques 10% Assessment | 11 Presentation and clarity of report 10% Referencing quality and list 10% 12 | MNG10720 Research for Business and Tourism (Session 1, 2017) Timetables Suggested study timetable This timetable applies to the Australian study period. It may be varied for students studying elsewhere. Please confirm dates with your local tutor. Week/ commencing Topic Notes 1 27 Feb 2017 1 Introducing research for business and tourism 2 06 Mar 2017 2 Beginning research 3 13 Mar 2017 3 Reviewing research 4 20 Mar 2017 4 Research design 5 27 Mar 2017 5 Quantitative methods 6 03 Apr 2017 5 Qualtrics 7 10 Apr 2017 Study break 8 17 Apr 2017 6 Qualitative methods 9 24 Apr 2017 7 Sample selection 10 01 May 2017 8 Data analysis 11 08 May 2017 9 Reporting the research 12 15 May 2017 13 22 May 2017 Timetables | 13